Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. My main lead magnet is a webinar. Placement #2.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Contently

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publisher 137

Publisher Publishing Publishing Landing Page 137

The Hoth

FEBRUARY 15, 2023

Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. For BOFU prospects, you’ll want to transition into live demos, case studies, product comparison sheets, and webinars. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page.

Content 124

Content Brand Awareness Landing Page Brand 124

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. The goal is to get people to think of the company first when they want a soft drink, motorcycle, handbag, or brand of toilet paper.

Copywriter 80

Copywriter Copywriting Brand Awareness Social Media 80

Bramework

DECEMBER 21, 2023

Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Know your people!

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Smart Blogger

FEBRUARY 16, 2023

Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. Zipwhip , 2019) Podcasts, blog posts, and videos are the top three content types for generating awareness and demand. Brand Building Statistics Let’s talk about the brand, baby. Reboot , 2022) 9.

Digital Marketing 110

Digital Marketing Marketing Retail Landing Page 110

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Earned channels can drive brand awareness and boost your reputation. The downside is that any brand mentions on these platforms are controlled by other parties. Not necessarily.

Content 120

Content Social Media Brand Awareness Promotion 120

The Hoth

AUGUST 1, 2023

Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Inbound vs. Outbound Marketing: How Are They Different?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

The Hoth

NOVEMBER 30, 2022

Webinars . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook . Social media posts . Whitepapers

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

FEBRUARY 13, 2023

Statistics show that: 84% of customers have made a purchase after watching a video ad for a product or service Landing page videos could increase sales by 80% Also, product explainer videos help customers get more value from your products and increase the likelihood that they’ll continue to use them.

Content Marketing 95

Content Marketing IT Marketing Brand Awareness 95

Buffer

OCTOBER 28, 2024

Buffer's Start Page lets you create polished link-in-bio landing pages in minutes. Monitor brand mentions across the web to stay on top of your brand awareness game and link-building efforts. Customizable signup forms and landing pages help you grow your list. Pricing: Starts at $24/month.

Digital Marketing 78

Digital Marketing Marketing Social Media Search Engine Optimization 78

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. E-commerce Marketing Vs. E-commerce Advertising.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Moz

NOVEMBER 16, 2020

Mint promoted a webinar and video series on how to close the racial wage gap.) To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases. Brand Awareness. Sponsored content.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Credible Content

MAY 29, 2023

Website Landing Pages: Pages designed to convert visitors into leads or customers. Sales Pages: Pages dedicated to showcasing and selling products or services. Website Landing Pages Landing pages are designed to convert visitors into leads or customers.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. That’s not an issue from an SEO perspective as long as you no-index your landing pages.

Brand 68

Brand Government Brand Awareness Finance 68

Neil Patel

APRIL 8, 2021

Single image and video ads are perfect if you want to focus on a singular offer (for example, a flagship course) and increase brand awareness, lead generation, and traffic to your site. Website URL: Where you want to send traffic i.e., your landing page. Add Media to Facebook Creative Hub. Cost Per Action. Conclusion.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Neil Patel

DECEMBER 13, 2021

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. I recommend having an autoresponder sequence in place that books a call with every lead after they follow your CTA, or even sends them to an engaging webinar that you’ve put together. Change your CTA and landing pages.

Ads 126

Ads Sales Social Media Advertising 126

BKA Content

FEBRUARY 25, 2023

You also have the ability to gain traffic for a variety of topics, all of which end up on landing pages from where consumers can then navigate to other areas on your site. Brand Awareness and Reputation Building An important benefit of online marketing for small businesses is that it helps to build your brand.

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Backlinko

JULY 12, 2024

Of course, SEO matters for outcomes like brand awareness. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website. Answer I like to read trusted publications like Search Engine Land, Backlinko, Semrush , and Google to keep up with algorithm updates.

SEO 91

SEO Keywords Agency Landing Page 91

Moz

FEBRUARY 10, 2021

And it’s critical to growing brand awareness and driving traffic to your website. Ask yourself, when someone clicks on an organic result and lands on your website, what kind of browsing experience are they having? This can be a demo request, email newsletter sign up, webinar registration — you get the gist.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Neil Patel

FEBRUARY 23, 2023

Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. Change your CTA and landing pages. Introduce a webinar or PDF as a lead magnet that educates your customers about what you do and how you can help them. What should a LinkedIn ad include?

Ads 104

Ads Advertising Text Copy 104

Buffer

OCTOBER 3, 2018

Check out our webinar below: Generating quality website traffic Did you know that more than 90 percent of website pages generate no organic search traffic from Google? Plus, it has had a huge impact on brand awareness and word-of-mouth marketing. Prefer video? per click). Digital Marketing, Buffer.

Social Media 52

Social Media Media Brand Awareness Landing Page 52

Smart Blogger

MAY 25, 2023

An SEO copywriter might use keywords like “best eco-friendly yoga mats,” “sustainable yoga gear,” or “green yoga products” in blog posts, product descriptions, and landing page content. Stay current with industry news, attend workshops, participate in webinars and online courses.

Copywriter 66

Copywriter Copywriting Copy Persuasion 66

Content Marketing Institute

OCTOBER 8, 2017

The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3%

Content Creator 108

Content Creator Audience Script Content 108

The Hoth

FEBRUARY 20, 2024

Yet, if you’re a domain with strong topical authority, you’re far more likely to appear in featured snippets and SGE’s AI Snapshot – which will boost your brand awareness and generate lots of traffic. Unfortunately, zero-click searches are becoming increasingly common due to SERP features (knowledge bars, calculators, snippets, etc.),

SEO 59

SEO Medical Digital Marketing Keywords 59

Bramework

NOVEMBER 3, 2023

Building a business is hard work — but it’s a good idea to build brand awareness as your first step in the long journey to success. ” Learning how to build a brand begins with the passion it took to get it started in the first place. Without awareness, a brand is lost in the mix of all the other brands in the market.

Brand Awareness 52

Brand Awareness Brand Blog Blogging 52

Intergrowth

NOVEMBER 6, 2022

Gated content (eBooks, whitepapers, email courses, and webinars). And while it isn’t about trying to sell your products or services, it is a way to build your brand and drive sales. Control the conversation about your brand, products, and services. Build brand awareness. Drive more visibility to your product pages.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Long-term" goals in content marketing are generally around a year or two before you start to build brand awareness. The modern internet relies on content to function.

Content Creation 52

Content Creation Web Content Content Keywords 52

Buffer

JUNE 20, 2024

  And, while my competitors were busy posting on other social media platforms like LinkedIn, writing articles for SEO and content marketing , and doing webinars, none of them were showing off their expertise on Reddit as a marketing strategy. Within each Reddit post, Redditors can also upvote and downvote specific responses. 

Marketing 117

Marketing IT Agency Social Media 117

Smart Blogger

JUNE 9, 2023

Some content closer to the bottom of the content marketing funnel, such as sales pages and landing pages, will drive direct conversions, but the majority of content captures users at the awareness and interest stages of the funnel, so they assist in driving sales, as mentioned in the earlier scenario. In short, it works.

Content Marketing 75

Content Marketing Brand Awareness Marketing Content 75

Bramework

AUGUST 10, 2022

In this article we will cover the 9 steps to convert social media to sales for your business: Choose your Social Networks Wisely Optimize your Social Profile Convert your Landing Pages Publish your Passion Educate your Audience Create Posts Built for Partnerships Cadence of posts Hashtag Usage Timely Responses. Simple, yet effective.

Social Media 52

Social Media Sales Media Landing Page 52