Contently

DECEMBER 13, 2022

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Gating content for lead generation.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Content Hacker

JULY 6, 2023

By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-form content, you need a process.

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions.

Editorial 90

Editorial Content Lead Generation Brand Awareness 90

ContentWriters

DECEMBER 6, 2023

It builds trust, which supports lead generation and client retention. Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. Moreover, depending on your goals and the type of content you’re producing, your KPIs may vary. Leverage technology.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Content Hacker

MARCH 2, 2023

Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective lead generation opportunities. Are you trying to increase brand awareness or generate more leads? Heightened customer loyalty.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). It’s an exciting time.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Intergrowth

MARCH 5, 2023

Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-form content should have a target word count of 300–600 words. You need to build awareness around your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92