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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

For example, blog posts and infographics can attract top-of-funnel audiences. While webinars and ebooks can nurture leads further down the funnel. Content formats include: Blog posts : Great for in-depth information and SEO. Ebooks: Good for lead generation and comprehensive guides.

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Use a Content Strategy Template To Scale Up Quickly

Contently

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Or maybe you’re simply trying to retain your existing customer base.

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How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

Moz

Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Some are even downright unqualified. But there’s a catch.

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5 Core LinkedIn Lead Generation Strategies for 2024 (& Beyond)

Smart Blogger

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

Brand Awareness: Non-Skippable Ads. Brand awareness is about maximizing visibility for your brand. Ideally, it lays the foundation for effective lead generation. The main objective of lead generation is to both identify likely prospects quickly and offer properly defined metrics.

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How to Create a LinkedIn Newsletter (and Why They Matter)

Neil Patel

Once your newsletter subscribers discover the great content you create, they’ll want to check out your articles and posts as well. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. A LinkedIn newsletter can help.

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Mastering the Most Important Content Metrics for 2023

Contently

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? This will help you understand how well your post is ranking in Google.