Remove Brand Awareness Remove Lead Generation Remove Sales
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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. While webinars and ebooks can nurture leads further down the funnel. Podcasts : Excellent for on-the-go consumption.

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Why You Need to Create Content for After the Sale (Hint: It Can Help Your Strained Budget)

Contently

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 129
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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach. Bold statement?

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5 Core LinkedIn Lead Generation Strategies for 2024 (& Beyond)

Smart Blogger

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

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Mastering the Most Important Content Metrics for 2023

Contently

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Regardless of the stage or the format, quality content nurtures relationships with customers and drives sales by converting prospects into marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

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What is the Difference Between B2B vs B2C for Paid Social Media?

Neil Patel

Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. B2B Objectives.

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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Besides the earning potential, advertising your services online has other benefits like: Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions.