The Hoth

NOVEMBER 15, 2022

These two statistics alone prove the need for search engine optimization, which is why companies spend more than $79 billion on SEO services each year. . Without a strong presence in the organic search, companies are missing out on tons of potential revenue, leads, and exposure to new audiences. . The Basic Way to Calculate SEO ROI .

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Fat Joe

MAY 5, 2023

Finding SEO clients in any consulting business is not always easy. Having 10+ years of experience running an SEO agency, we set out on a mission to find out how to get SEO clients consistently. Inbound marketing is an excellent opportunity to position yourself as an expert within your niche to entice potential SEO clients.

SEO 105

SEO Agency Lead Generation Education 105

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. You can help them find it by becoming an SEO expert. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. Leads coming from a search have a 14.6%

SEO 145

SEO Landing Page Keywords Social Media 145

The Hoth

JANUARY 18, 2023

Are you tasked with convincing your higher-ups to give you the green light (and funding) to implement an SEO strategy ? SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. . The problem?

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

BKA Content

NOVEMBER 13, 2023

How To Approach SEO for Franchises Search engine optimization is a critical facet of any business website, as it provides a clear avenue to reach your target customers. However, optimizing your franchise SEO while adhering to corporate branding guidelines has unique challenges. SEO can be your secret weapon to achieve this.

SEO 98

SEO Social Media Search Engine Optimization Content Writer 98

Neil Patel

FEBRUARY 3, 2023

Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023. Keyword universe: Number of keywords and key phrases included in a site’s SEO strategy. SEO Without Branding Is Not Enough SEO is always changing.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

SEPTEMBER 21, 2021

We know backlinks work to improve SEO and therefore visibility in the SERPs , but do PBNs work? At some point in the era of SEO, someone figured out how to build a massive amount of backlinks from high-domain authority websites without much effort. That’s the dream of most SEO experts, after all. And if so, do they work well?

Blog 129

Blog Blogging Brand Awareness Social Media 129

The Hoth

NOVEMBER 21, 2022

Is your real estate website not generating any organic traffic from Google? If so, you likely need a search engine optimization (SEO) strategy in place, something that’s essential for any business in the modern age, regardless of industry. . What Makes Real Estate SEO Different? What makes it different? Local listings.

SEO 105

SEO Construction Keywords Engineering 105

The Hoth

JANUARY 10, 2023

Is your real estate website not generating any organic traffic from Google? If so, you likely need a search engine optimization (SEO) strategy in place, something that’s essential for any business in the modern age, regardless of industry. . What Makes Real Estate SEO Different? What makes it different? Local listings.

SEO 105

SEO Construction Keywords Engineering 105

Backlinko

FEBRUARY 15, 2024

But don’t worry, we’re going to walk you through everything you need to know about TikTok SEO. What Is TikTok SEO? Similar to SEO for web pages , TikTok SEO focuses on optimizing your content to show up in search results on the platform. However, good TikTok SEO doesn’t just grow your visibility on the platform.

SEO 114

SEO Keywords Social Media Engagement 114

Neil Patel

SEPTEMBER 20, 2021

The key factor in the “great SEO game” is how well you optimize your site. When you ask yourself how to improve your website, the first thing that should come to mind is SEO optimization. We all want a website that will rank well, drive traffic, generate conversions, and help make us more money. Luckily, SEO is not.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Behind the scenes, SEO is still massively important , whether you’re a fan of it or not.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Step #1: Define Your Goals for Your Content Strategy. Different segments of the sales funnel warrant different types of content.

IT 141

IT Content Social Media Brand Awareness 141

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. By regularly posting engaging content, businesses can attract new followers and increase brand recognition.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. Bringing new value and insightful thought to a conversation can help you generate notice, helping increase your brand awareness and following. Why Are Trends Important in Marketing?

Marketing 137

Marketing Social Media Lead Generation Concept 137

The Hoth

DECEMBER 7, 2022

If you’re a brand-new startup , you’ll need to allocate a significant portion of your budget to building brand awareness , for example. . Let’s say that your initiatives are to increase brand awareness and to retarget prospects that left without checking out. Search engine optimization ( SEO ) . Backlinks

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

ContentWriters

FEBRUARY 8, 2023

SEO Video Marketing SEO videos are a great way to boost your search engine rankings. They create brand awareness, increase website traffic, and improve sales. Brand videos are used by B2B companies to maintain their brand awareness and increase their customer base.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. We measure the success of content in those spaces slightly differently.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. As an example, let’s say you sell an SEO tool as your SaaS product. For example, if a user searches for what SEO is on Google, that’s a top-of-the-funnel (TOFU) keyword.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Express Writers

JUNE 3, 2024

Here are three buckets that we use at Express Writers and works well for many similar brands: SEO & Brand Awareness: Create content that will appear in search engine results, generating traffic and getting our name out. For example, some content will be SEO cornerstones but also drive sales.

Content 98

Content Keywords Lead Generation SEO 98

Credible Content

JUNE 23, 2023

Opt-in Forms and Lead Generation Use direct response techniques to capture visitor information through opt-in forms and lead generation mechanisms. Enhanced Brand Awareness Engaging copy in direct response campaigns helps increase brand awareness and recognition among your target audience.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Make Sure Your Strategy Includes Lead Generation. Identify and Address Audience Needs with SEO Tools.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

The Hoth

JANUARY 31, 2023

7 Essential Benefits If you’re already humming along with local SEO tactics for your small business, you may wonder why you need to invest in local PPC. After all, why spend money on clicks when you can generate them organically for free with local SEO? Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

The Hoth

OCTOBER 20, 2022

They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal. In fact, ads can increase brand awareness by 80%. . Besides brand awareness and CTR , here are a few other things PPC can achieve: Generate more leads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

The Hoth

JANUARY 24, 2023

If you want to enjoy continued growth year-over-year, you’ll need a marketing team where each member focuses on one specific task full-time – such as content marketing , lead generation, and increasing revenue. They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue.

Agency 96

Agency Recruitment Marketing Lead Generation 96

Neil Patel

FEBRUARY 4, 2021

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. NP Digital Case Studies and Awards. Want to know more?

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Neil Patel

FEBRUARY 2, 2021

But generating leads is easier said than done. After all, it takes a long time for SEO to impact your business. For some of you, Quora might be your next best lead-generation hack. Quora’s individuality is what makes it so effective for lead generation. PPC sports varied results. So what’s the answer?

Marketing 94

Marketing Lead Generation Social Media Communication 94

Income Diary

MARCH 19, 2024

From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business. In the world of SEO, a business owner must focus on target keywords in online searches.

Promotion 105

Promotion Website Social Media Advertising 105

Content Marketing Institute

FEBRUARY 6, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness : Getting discovered by the right consumers. Lead generation : Identifying and qualifying consumers who are most likely to become customers. Branded content . Click To Tweet. Click To Tweet. Product marketing.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

The Hoth

OCTOBER 12, 2023

While SEO is equally as crucial to the B2B (business-to-business) world as it is for B2C (business-to-consumer) companies, B2B SEO involves a different set of tactics. That means your content needs to really stand out from the crowd, so read on to learn how to master B2B SEO. B2C vs. B2B SEO: What’s the Difference?

SEO 59

SEO Keywords Search Engine Optimization Social Media 59

BKA Content

JANUARY 20, 2025

The 7 Best Affordable Local SEO Services in 2025 Effective search engine optimization techniques can increase visibility and drive more customers to your doorstep. This statistic emphasizes the importance of finding affordable local SEO services. We believe that every small business deserves access to top-notch SEO expertise.

SEO 52

SEO Search Engine Optimization Medical Digital Marketing 52

Moz

NOVEMBER 16, 2020

To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases. Brand Awareness. Lead generation.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

Content Marketing Institute

JANUARY 17, 2019

Catherine Giese, SEO associate, Fundera. To gain the many benefits of employee-involved content – improving brand awareness, lead generation, and ultimately sales – go beyond the traditional tactics. Because of this, we’ve partnered with platforms that would normally be difficult to reach. Break These 6 ‘Rules’.

Content Marketing 108

Content Marketing Recruitment Marketing Content 108

Smart Blogger

FEBRUARY 16, 2023

SEO Statistics What about SEO ? Source: CNBC , 2022) The industries that dedicate the most marketing budget to SEO are Law, Travel, and Higher Education. Lead Generation Statistics How can you cultivate new customers this year? Brand Building Statistics Let’s talk about the brand, baby. of all clicks.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

BKA Content

NOVEMBER 8, 2022

The good news is that better content doesn’t get blocked by software, so it is still an effective tool to increase brand awareness. More Leads for a Lower Cost. Yet, most businesses see over three times the leads when they employ this method. Learn More. Email Marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Shorthand Content Marketing

JANUARY 5, 2023

They Ask, You Answer is a straightforward content marketing guide filled with practical blogging and SEO tactics for transforming your prospect pipeline. The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness.

Content Marketing 98

Content Marketing Marketing Content Social Media 98