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How to Use YouTube Ads to Grow Your Business

Neil Patel

TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. These ads function as an entirely optional way for viewers to consume your brand content. Brand Awareness: Non-Skippable Ads. Brand awareness is about maximizing visibility for your brand.

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5 Core LinkedIn Lead Generation Strategies for 2024 (& Beyond)

Smart Blogger

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

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10 Direct Response Marketing Examples

Neil Patel

Here’s an example from MeUndies in the form of an email they send to customers after they’ve received their purchase: Executed well, this type of referral marketing is a great way to drive both sales and brand awareness at the same time. Text Messaging. Use Pop-Ups to Generate Leads.

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

The goal of this stage is to raise brand awareness, not to make a sale. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. It’s an exploratory stage.

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What is the Difference Between B2B vs B2C for Paid Social Media?

Neil Patel

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine. Visual Content.

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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. Trend Takeovers.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Step #1: Define Your Goals for Your Content Strategy. Different segments of the sales funnel warrant different types of content.

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