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But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Including recently published content in a regular newsletter sent out to your audience.
For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brandawareness and expand your reach, your focus should be repurposing posts that went live more recently. visual content.
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Focus on one or two to start with, particularly if your luxury brand is new to digital marketing. This may be increasing brandawareness, but a better and more measurable goal is an increase in sales. (It’s Whether it’s the history of your brand or the craftsmanship of your products, you probably have a lot to say.
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For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brandawareness and expand your reach, your focus should be repurposing posts that went live more recently. visual content.
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