Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. While traffic is important, not all traffic generates leads.

Editorial 91

Editorial Content Lead Generation Brand Awareness 91

Backlinko

DECEMBER 13, 2024

The good thing about owned channels is you can publish what you want, when you want. For example: When Masterclass adds new content to its site, it sends an announcement to its email subscribers. Do they prefer short-form or long-form content? Like your website, blog, and social media accounts.

Content 74

Content Social Media Brand Awareness Search Engine Optimization 74

ContentWriters

DECEMBER 6, 2023

Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. The more people get to know who you are and what you do, the more likely they are to think of your brand when they encounter a problem to which you have the solution. How Frequently Should I Publish Content?

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Content Hacker

APRIL 20, 2023

By creating high-quality content that aligns with search algorithms and your audience’s needs, you can significantly boost your sales. It Generates Leads The main reason content marketing drives sales? The content you publish essentially provides a service to your potential customers. Here’s how + why.

Sales 92

Sales Content Marketing Marketing Content 92

Content Hacker

OCTOBER 25, 2022

Email Content Marketing ROI Statistics. Visual Content Marketing ROI Statistics. Pandemic-Related Content Marketing ROI Statistics. 45 Incredible Content Marketing ROI Stats. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. more leads and 3.5x

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Express Writers

JANUARY 10, 2023

In 2021, HubSpot found that 76% of its monthly blog views came from “old” posts, meaning ones published before the current month. Another way to be smart about your content is to cross-post it. That means repurposing content for your social media channels, YouTube videos, or lead magnets.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Intergrowth

MARCH 5, 2023

Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-form content should have a target word count of 300–600 words. In exchange, the publisher receives a commission for each click, sale, or sign-up.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Intergrowth

NOVEMBER 6, 2022

There’s an added benefit as well: Strong content marketing efforts lend credibility to your brand. By publishing shareable articles about your niche, you’ll build a reputation as an expert in your industry. Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Buffer

DECEMBER 5, 2023

Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Or should you put the spotlight on repurposing newly published content first? Are you breaking into a new channel or platform?

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

Bramework

DECEMBER 1, 2023

Rather than pitching products or services directly… Content marketing aims to provide readers with informative and engaging content that builds trust and establishes the company as an authority in their industry. There are several key reasons why high-quality content marketing is so critical for brands today.

Content 52

Content Entertainment Brand Awareness Education 52

Content Hacker

FEBRUARY 6, 2024

Table Of Contents: What is Thought Leadership Marketing? When Should You Use Thought Leadership Content? Crafting Brand Awareness and Credibility The journey towards becoming an industry leader begins with brand awareness, and what better way to achieve this than through sharing insightful, expert-level content?

Marketing 52

Marketing Brand Awareness Social Media Engagement 52

Ann Handley

MAY 11, 2021

>> Can you use a combination of other nurturing techniques —scoring leads, profiling progressively instead of all at once, taking a tiered approach that gates only content that’s closer to a sale? Are social shares and brand awareness important? What about SEO? What about yes/and vs. either/or approach?

Healthcare 52

Healthcare Content Hospitality Agency 52

Bramework

AUGUST 3, 2022

It’s important to talk about it before you publish so that when it’s out there, people see the connection. Once your content is out there – it’s time for evaluation. Quality content increases search visibility and authority. Having a solid content strategy gets you recognized in the search engines!

Editorial 52

Editorial IT Brand Awareness Content 52

Fat Joe

JULY 26, 2023

Forbes) can publish a SINGLE article about your key topic and outrank you… Just because their backlink profile is that much stronger. Sam Underwood (@SamUnderwoodUK) July 21, 2021 Publishing stand-out content can help you earn backlinks. Digital PR Digital PR is all about building your brand’s reputation online.

SEO 52

SEO Social Media Brand Awareness Engineering 52

Content Hacker

FEBRUARY 27, 2024

But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. Crafting captivating content not only addresses your audience’s needs but also ignites significant discussions. Brand awareness, lead generation, customer engagement, or industry expertise?

Recruitment 40

Recruitment Education Blog Blogging 40

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. Research shows that long-form content creates around nine times more leads than short-form posts.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

The Hoth

FEBRUARY 20, 2024

Understanding Topical Authority Whenever websites consistently publish thought-leader-tier content expertly written on a particular topic or subject, Google takes notice – and they begin to build topical authority. Stay tuned to learn how you can establish topical authority in your industry.

SEO 59

SEO Medical Digital Marketing Keywords 59

Content Hacker

AUGUST 10, 2023

As powerful as AI is, AI-generated content still needs a human touch to ensure you publish engaging content that resonates with your readers. As a brand or content manager, you need to know how to hire and train your own AIO writers. Want to give Content at Scale a whirl?

Content Creation 52

Content Creation Content Content Creator Collaboration 52

Buffer

OCTOBER 28, 2024

I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. From here, adding a finished post to my queue for publishing is super easy. Pricing: Starts at $24/month.

Digital Marketing 75

Digital Marketing Marketing Social Media Search Engine Optimization 75

BKA Content

MAY 18, 2023

With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-form content, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.

Content 52

Content Social Media Editorial Utilities 52

Neil Patel

OCTOBER 18, 2021

You should regularly review your content plan and look for ways to maximize your productivity—even on a shoestring budget. Remember, content plays a huge role in your business growth. As a result, you must be deliberate and proactive about the type and quality of content you publish. Set Content Goals.

Content 134

Content Content Creation Social Media Promotion 134

Backlinko

MARCH 24, 2023

I’ve published a video that outlines pretty much everything you need to know about on-page optimization. In fact, my content is 4,330 total words. Obviously, there are times when long-form content doesn’t make sense (like for an e-commerce category page). And start to see a rankings boost within days.

Keywords 91

Keywords Brand Awareness SEO Publisher 91

CoSchedule

JANUARY 6, 2023

Product launches increase brand awareness, grow bottom-line profits, and improve competitive advantage for the business. That means at this point, it’s time to start brainstorming different events, content, and other assets you’ll need to plan, create, and publish during your product launch.

Script 52

Script Social Media Landing Page Projects 52