Remove Brand Awareness Remove Long Form Content Remove White Paper
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Can Content Marketing Help Increase Sales? Find Out How

Content Hacker

These fictional representations help identify the needs and preferences of potential customers, allowing you to craft content that resonates with them. Once you’ve established some brand personas, you can use them to create content. Read our long-form content guide to learn exactly how to create pieces that get results.)

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Leverage Data Analytics Tools to Drive Your Decisions.

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average).

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

White papers/ebooks (providing research insights). Inbound content marketing is a powerful tool for entrepreneurs, founders, and business owners to reach their target audience and drive engagement. Are you trying to increase brand awareness or generate more leads? Podcasting (sharing insights and advice).

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

The last reason you need a content strategy is that you will have the materials needed to showcase your brand or service. Creating a strategy will lead to the production of amazing content, which will give you something to share to potential leads. It’s all a part of a good cross platform content strategy.

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Build Trust and Authority Through Thought Leadership Marketing

Content Hacker

Table Of Contents: What is Thought Leadership Marketing? When Should You Use Thought Leadership Content? Crafting Brand Awareness and Credibility The journey towards becoming an industry leader begins with brand awareness, and what better way to achieve this than through sharing insightful, expert-level content?