This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
These fictional representations help identify the needs and preferences of potential customers, allowing you to craft content that resonates with them. Once you’ve established some brand personas, you can use them to create content. Read our long-formcontent guide to learn exactly how to create pieces that get results.)
As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brandawareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Leverage Data Analytics Tools to Drive Your Decisions.
Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average).
Whitepapers/ebooks (providing research insights). Inbound content marketing is a powerful tool for entrepreneurs, founders, and business owners to reach their target audience and drive engagement. Are you trying to increase brandawareness or generate more leads? Podcasting (sharing insights and advice).
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
The last reason you need a content strategy is that you will have the materials needed to showcase your brand or service. Creating a strategy will lead to the production of amazing content, which will give you something to share to potential leads. It’s all a part of a good cross platform content strategy.
Table Of Contents: What is Thought Leadership Marketing? When Should You Use Thought Leadership Content? Crafting BrandAwareness and Credibility The journey towards becoming an industry leader begins with brandawareness, and what better way to achieve this than through sharing insightful, expert-level content?
For ecommerce companies selling business-to-consumer (B2C) products, lists can be a great addition to your ecommerce content strategy. WhitePapers / eBooks / Definitive Guides These three types of content all share a similar goal: demonstrating you as an authority on the subject.
Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. podcasts email newsletters and campaigns user generated content (UGC) longform pieces whitepapers.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content