Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 113

Content Marketing Marketing Government Content 113

Ahrefs

JANUARY 28, 2025

Below Ive laid out 11 workflows you can follow to measure the success of your brand awarenessincluding some little-known Ahrefs use cases. Brand awareness refers to a series of marketing tactics that help audiences recognize and recall a brand name, … Read more ›

Brand Awareness 96

Brand Awareness Brand Audience Marketing 96

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Boost Brand Awareness.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. It might be.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

MARCH 10, 2021

Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Since music is a part of our everyday lives, it makes sense to connect what people love to our marketing campaigns. Increase Brand Awareness.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 129

Content Marketing Brand Awareness Marketing Content 129

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. What Qualifies as a Luxury Brand?

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Ahrefs

JANUARY 25, 2023

Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on the assumption that potential customers will not purchase your product or service immediately, but … Read more ›

Marketing 113

Marketing Brand Awareness Brand IT 113

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. What if you could save $5000 a month on Google ads?

Content Marketing 52

Content Marketing Marketing Agency Content 52

Ahrefs

NOVEMBER 11, 2024

And we didn’t crunch any numbers to verify the potential impact on our brand awareness. We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. In fact, no one in SaaS, … Read more ›

Brand Awareness 117

Brand Awareness Marketing Consulting Projects 117

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Elna Cain

OCTOBER 19, 2023

Something like, “My name is Elna Cain and I’ve been a SaaS digital marketing writer for nearly a decade. I love helping brands elevate their message on social media and through their email marketing. This makes it easier for your marketing strategy for getting clients. Do they have an author bio?

Website 226

Website Retail Portfolio Writing 226

Neil Patel

OCTOBER 16, 2020

As it turns out, QR codes are still a valuable tool for marketers. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Neil Patel

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. The best marketing techniques market to you when you least expect it.

Marketing 120

Marketing Brand Awareness Food Digital Marketing 120

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Wherever you’re marketing you business, it may never seem enough. I’d like to offer a different perspective on marketing and writing for your biz. I’d like to offer a different perspective on marketing and writing for your biz. A newsletter.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. Psst, it’s by finding the right content marketing agency. But first, how do you even know which companies are worth your time?

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What can they do?

Marketing 143

Marketing Consulting Social Media Brand Awareness 143

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Awareness Goals.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 145

Marketing Social Media Content Creation Ads 145

ContentWriters

FEBRUARY 8, 2023

One of the best ways is through video marketing. However, there are many different types of video marketing that businesses can create. This article will discuss some basics of B2B video marketing and what makes a good B2B video. 8 B2B Video Marketing Ideas Video marketing for B2B is gaining more and more popularity.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Marketing 125

Marketing Content Entertainment Social Media 125

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Here’s how to do it with Semrush’s Keyword Magic Tool : Enter a broad term like “LinkedIn marketing and click Search. Start with lower-difficulty terms that are easier to rank for.

IT 104

IT Keywords Brand Awareness SEO 104

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Media Marketing Storytelling 126

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. This is especially useful if you aren’t personally in the same demographic or interest group as your target market.

Marketing 137

Marketing Social Media Lead Generation Concept 137

CopyBlogger

OCTOBER 12, 2023

You’ve probably already heard that some of the benefits of content marketing include generating brand awareness and driving more conversions. Continue Reading The post The Benefits Of Content Marketing: How It’s An Unfair Advantage appeared first on Copyblogger.

Content Marketing 99

Content Marketing Brand Awareness Marketing Content 99

Neil Patel

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. You can use it to drive traffic, revenue, and brand awareness. That’s where social media marketing shortcuts come in handy.

Social Media 145

Social Media Media Marketing Agency 145

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Social Media 136

Social Media Media Marketing Healthcare 136