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Phrasee : Stop writing dull copy for Facebook and Instagram ad campaigns. Phrasee specializes in language generation for marketingcopy by pulling data from your online posts. Add in your draft copy, and Phrasee will test its effectiveness before you spend a single cent.
Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brandawareness, not immediate, measurable returns.
Content for business-to-business marketing is usually more basic and informative. B2B marketing aims to raise brandawareness. A renowned B2B marketing agency uses a variety of strategies to sell to business buyers. Always use simple language when writing B2B marketingcopy. Communicate Effectively.
Copywriting is an essential part of marketing. In this article, we’ll dive into copywriting 101 and why good marketingcopy should be a top priority when it comes to your marketing and sales. Here are some examples of copywriting and the type of copy that can be applied to your content marketing strategy.
Refine and Position Your Brand Once you have a good sense of your competition, it’s time to fine-tune your own B2B brand by creating a brand book (aka brand guide). Your brand book sets the parameters for your brandawareness and marketing efforts, so spend some quality time on it.
Many business owners are focused on gaining higher lead conversions or increasing brandawareness, but they miss the fact that most customers are immediately interested in what they offer. They show what a potential content marketing specialist can do for your business. Content samples are similar to references in a resume.
Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketingcopy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.
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