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Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brandawareness, not immediate, measurable returns.
Refine and Position Your Brand Once you have a good sense of your competition, it’s time to fine-tune your own B2B brand by creating a brand book (aka brand guide). Your brand book sets the parameters for your brandawareness and marketing efforts, so spend some quality time on it.
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