Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads).

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Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. Now you can.

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Social Media Media Brand Awareness Hospitality 134

Neil Patel

NOVEMBER 10, 2020

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. ’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. .’ Why Getting Verified on Social Media Matters.

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Social Media Media Government Brand Awareness 143

Neil Patel

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. It happens more than we’d like to admit. Users can share photos or videos aligned with the hashtag.

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Neil Patel

SEPTEMBER 13, 2021

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The main message from this social media documentary is that the same social networks connecting us, also control, polarize, monetize, manipulate, and distract us.

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Social Media Media Marketing Healthcare 136

Neil Patel

FEBRUARY 15, 2021

Businesses of all sizes typically can’t afford to ignore social media. This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. You can use it to drive traffic, revenue, and brand awareness.

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Neil Patel

FEBRUARY 19, 2021

Next, choose the platforms that will serve your brand and your sales goals best. For example, AdEspresso points out that Google Ads generally drives higher sales conversions, while Facebook is better used for raising brand awareness. They wanted to scale their marketing efficiently to boost brand awareness and online sales.

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BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. However, there are many core strategies you can start using right now to boost your brand awareness. Why Local SEO Is Important for Small Businesses See why you should embrace local SEO by considering a few of its benefits.

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Neil Patel

FEBRUARY 11, 2021

Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Before I talk about why paid social media is so critical today, let’s be clear on the differences between paid and organic. Paid Social Media Is More Cost-Effective. Still with me?

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CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

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Buffer

JULY 27, 2021

While the challenges of social media content creation may feel daunting, showing up consistently has big benefits for your business. The answer—when it comes to social media content creation—is creating a system and batch working. What Types of Social Media Content Should You Create?

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Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. Social media posts : Ideal for engagement and brand awareness.

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ContentWriters

FEBRUARY 15, 2023

Two and a half hours— that’s the amount of time the average person spends on social media every day. That may sound like a potentially frightening statistic to parents or even to social media users, who may be looking at their app activity stats as they read this. What Is Social Media Marketing?

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Smart Blogger

MARCH 13, 2023

Wondering which social media sites your business, brand, or blog should be on in 2023? Because social media platforms are always jockeying for dominance, it can be surprisingly difficult to find articles with the most up-to-date information on Google. The 15 Most Popular Social Media Sites in 2021 1. Let’s dig in.

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Social Media Media Text Brand Awareness 121

Elna Cain

OCTOBER 19, 2023

These are called subject matter experts (SME) and you can either interview them or use quotes from their social media posts. Be aware you can pitch an interview, a case study, or use subject matter expert quotes to help elevate your email pitch idea. I love helping brands elevate their message on social media.

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Backlinko

JULY 22, 2024

Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums. Which can positively impact your rankings.

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Smart Blogger

MAY 26, 2023

Navigating the world of social media apps can feel like traversing through a labyrinth. Facebook: The Unstoppable Giant Monthly active users: 3 billion Facebook , a titan in the realm of social media, continues its reign with unparalleled reach and functionality. Worry not, because we’ve done the heavy lifting for you!

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Social Media Media Search Engine Optimization Entertainment 99

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Visitors might come from social media, email newsletters, or by typing your URL directly. Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide.

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IT Keywords Brand Awareness SEO 102

Neil Patel

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Do that for a week, just to learn how different media platforms work. Social Media Strategies. That’s more than two-thirds of the population.

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The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Besides ranking higher, digital PR gurus also want their backlinks to generate referral traffic and raise brand awareness.

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Brand Awareness SEO Promotion Retail 59

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. Also, digital PR has 3 main components, which are: Media outreach.

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SEO IT Social Media Brand Awareness 59

Neil Patel

NOVEMBER 3, 2021

Believe it or not, GIFs are powerful marketing tools that you can use across all social media platforms. Increase Brand Awareness. Develop Brand Interest. While this point goes hand-in-hand, it’s essential to understand the difference between brand awareness and interest. Create Branded GIFs.

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Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? For example, you can adapt longer-form content to rank for certain keywords or repurpose a blog post into bite-sized social media posts for better engagement.

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Content Content Creation Medical Brand Awareness 70

Contently

AUGUST 15, 2024

More typically, they go through stages of getting familiar with your brand, thinking through their options, and eventually becoming loyal customers. Most of your readers will come in at the brand awareness phase, and by the time they trickle down to the end, only your best leads remain.

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Content Marketing Marketing Content Healthcare 65

Kayleigh Moore

JANUARY 30, 2024

If the pitch had been about how a makeup brand works with celebrities and stylists to build brand awareness on social media, that’d be something I’d take note of. These three tips are my high-level advice for landing media coverage in 2024, but if you’d like a deeper dive, good news: You can get that right here.

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Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Sponsored Brands to Increase Brand Awareness. Are you not prioritizing brand awareness?

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Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. The massive focus on social media ads combined with the challenge of creating compelling high-quality video content makes YouTube ads a tough sell to small business owners.

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Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. However, LinkedIn is more than a social media network. 6 Marketing Tips for CPAs.

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Neil Patel

FEBRUARY 2, 2021

Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads. Expand Your Organic Reach through Brand Advocacy.

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Enchanting Marketing

JANUARY 14, 2025

Because they have tons of money to buy brand awareness. Just when you need to write your next blog post or newsletter or social media post, you can’t seem to find an idea. How to make content marketing work for your business Big corporations can afford to be boring. How to stay creative Creativity can seem fickle.

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Contently

FEBRUARY 28, 2023

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business.

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Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Just shy of 66 million.

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Advertising Brand Awareness Social Media Medical 141

Neil Patel

JANUARY 27, 2021

With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand. Like most social media algorithms , LinkedIn rewards content that people interact with the most. LinkedIn Newsletters Help Boost Brand Awareness.

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Neil Patel

OCTOBER 7, 2021

If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. For best results, share the ad on the social media platforms where the mistake got the most coverage. Great Way to Fan the Flames of a Viral Brand Awareness Campaign. Poke Fun at Previous Mistakes.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

SEPTEMBER 17, 2020

While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. There’s just no denying the power of Instagram in this social media age. Additionally, 70% of Instagram users browse products on the site, and 80% follow at least one brand.

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Adam Connell

FEBRUARY 9, 2024

Running giveaways can be a great way to generate leads/sales, drive website traffic, boost brand awareness, or grow your email list/social media followers. Note: You’ll need a social media. In this post, you’ll uncover 23 of the best giveaway ideas for small businesses (with real-world examples).

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Neil Patel

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. Creating a contest your target audience engages with results in your contest and brand being shown to their networks. Increase Brand Awareness. That makes it a valuable channel for driving your business goals.

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