Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads).

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Social Media Agency Media Communication 145

Neil Patel

NOVEMBER 10, 2020

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. ’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. .’ Why Getting Verified on Social Media Matters.

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Social Media Media Government Brand Awareness 143

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. Now you can.

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Social Media Media Brand Awareness Hospitality 134

Neil Patel

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. It happens more than we’d like to admit. Users can share photos or videos aligned with the hashtag.

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Social Media Media Content Content Creation 145

Neil Patel

SEPTEMBER 13, 2021

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The main message from this social media documentary is that the same social networks connecting us, also control, polarize, monetize, manipulate, and distract us.

Social Media 136

Social Media Media Marketing Healthcare 136

Neil Patel

FEBRUARY 15, 2021

Businesses of all sizes typically can’t afford to ignore social media. This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. You can use it to drive traffic, revenue, and brand awareness.

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Social Media Media Marketing Agency 145

Neil Patel

FEBRUARY 19, 2021

Next, choose the platforms that will serve your brand and your sales goals best. For example, AdEspresso points out that Google Ads generally drives higher sales conversions, while Facebook is better used for raising brand awareness. They wanted to scale their marketing efficiently to boost brand awareness and online sales.

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Social Media Sales Media Retail 145

Neil Patel

FEBRUARY 11, 2021

Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Before I talk about why paid social media is so critical today, let’s be clear on the differences between paid and organic. Paid Social Media Is More Cost-Effective. Still with me?

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Social Media Media Brand Awareness Advertising 143

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

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Social Media Media Marketing Storytelling 126

ContentWriters

FEBRUARY 15, 2023

Two and a half hours— that’s the amount of time the average person spends on social media every day. That may sound like a potentially frightening statistic to parents or even to social media users, who may be looking at their app activity stats as they read this. What Is Social Media Marketing?

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Social Media Media Brand Awareness Marketing 105

Elna Cain

OCTOBER 19, 2023

These are called subject matter experts (SME) and you can either interview them or use quotes from their social media posts. Be aware you can pitch an interview, a case study, or use subject matter expert quotes to help elevate your email pitch idea. I love helping brands elevate their message on social media.

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Website Retail Portfolio Writing 224

Smart Blogger

MAY 26, 2023

Navigating the world of social media apps can feel like traversing through a labyrinth. Facebook: The Unstoppable Giant Monthly active users: 3 billion Facebook , a titan in the realm of social media, continues its reign with unparalleled reach and functionality. Worry not, because we’ve done the heavy lifting for you!

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Social Media Media Search Engine Optimization Entertainment 99

Kayleigh Moore

JANUARY 30, 2024

If the pitch had been about how a makeup brand works with celebrities and stylists to build brand awareness on social media, that’d be something I’d take note of. These three tips are my high-level advice for landing media coverage in 2024, but if you’d like a deeper dive, good news: You can get that right here.

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Brand Awareness Retail Writer Freelance 173

Neil Patel

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Do that for a week, just to learn how different media platforms work. Social Media Strategies. That’s more than two-thirds of the population.

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Website SEO Recruitment Brand Awareness 145

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels.

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Ads Landing Page Brand Awareness Social Media 145

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Sponsored Brands to Increase Brand Awareness. Are you not prioritizing brand awareness?

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Ads Sales Brand Awareness Landing Page 145

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. The massive focus on social media ads combined with the challenge of creating compelling high-quality video content makes YouTube ads a tough sell to small business owners.

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Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. However, LinkedIn is more than a social media network. 6 Marketing Tips for CPAs.

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Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

FEBRUARY 2, 2021

Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads. Expand Your Organic Reach through Brand Advocacy.

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Contently

FEBRUARY 28, 2023

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business.

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Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Just shy of 66 million.

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Advertising Brand Awareness Social Media Medical 141

Neil Patel

JANUARY 27, 2021

With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand. Like most social media algorithms , LinkedIn rewards content that people interact with the most. LinkedIn Newsletters Help Boost Brand Awareness.

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Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

OCTOBER 7, 2021

If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. For best results, share the ad on the social media platforms where the mistake got the most coverage. Great Way to Fan the Flames of a Viral Brand Awareness Campaign. Poke Fun at Previous Mistakes.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

SEPTEMBER 17, 2020

While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. There’s just no denying the power of Instagram in this social media age. Additionally, 70% of Instagram users browse products on the site, and 80% follow at least one brand.

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Brand Awareness Social Media Digital Marketing Engagement 145

Adam Connell

FEBRUARY 9, 2024

Running giveaways can be a great way to generate leads/sales, drive website traffic, boost brand awareness, or grow your email list/social media followers. Note: You’ll need a social media. In this post, you’ll uncover 23 of the best giveaway ideas for small businesses (with real-world examples).

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Brand Awareness Social Media Sales Media 106

Neil Patel

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. Creating a contest your target audience engages with results in your contest and brand being shown to their networks. Increase Brand Awareness. That makes it a valuable channel for driving your business goals.

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Engagement Audience Brand Awareness Social Media 132

Neil Patel

JANUARY 8, 2021

But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. Search engines actually use social signals from social media to rank your website. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

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Brand SEO Brand Awareness Keywords 145

Neil Patel

MARCH 25, 2021

Research Your Social Media Platforms. However, since they grew up as social media started taking steam, they’re also on pretty much every other social media site. Trying out all sorts of new media is normal for them. They tested it against the TV ad to see which better raised brand awareness.

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Ads Food Brand Awareness Marketing 129

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

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Pharmaceutical Healthcare Brand Awareness Content 141

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. As a result, you’ll enjoy a boost in brand awareness. Share It on Social Media.

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Brand Awareness Content Social Media Search Engine Optimization 124

Neil Patel

JULY 27, 2021

This is one sure-fire way to separate yourself from the competition, gather precise data about your audience, and help increase your brand awareness. Meanwhile, viewers of the game are seeing advertisements increasing brand awareness for those who advertised. One great example of this is Bang Energy drinks.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl.

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Brand Awareness IT Social Media Content 115

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Now, it’s time to actually find those businesses online and generate brand awareness. The goal is to use content to build brand awareness and find new clients. The answer?

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Content Brand Awareness Collaboration Keywords 144

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Content creators create content for blogs and social media platforms. This can be very beneficial for brands and small businesses looking to reach new users and build brand awareness.

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Content Creator Content Storytelling Social Media 139

Elna Cain

FEBRUARY 25, 2023

Carve out time during your week to spend on social media and sourcing information. I don’t just use generative AI tools but also SEO tools, social media automation tools, and image editing tools since I have written about tools in the past. A good option is to find start ups that need promotion and brand awareness.

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Freelance Writer Landing Page Consulting 209

Neil Patel

MARCH 12, 2021

During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or social media ads. This can be in return for free products or services or a fee.

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Ads Brand Awareness Social Media Persuasion 139

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

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IT Content Social Media Brand Awareness 141