article thumbnail

How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business.

article thumbnail

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift. Many of them offer COVID-19 vaccinations. Define your goals and KPIs. Run a gap analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15+ Applications of AI in Business in 2023 (with Examples)

Smart Blogger

It allows you to anticipate customer behavior and fine-tune your marketing strategies for increased engagement, brand loyalty , and brand awareness. Take pharmaceuticals, for instance. Sales & Marketing Campaigns Applying generative AI to your digital marketing campaigns creates a whole new world of opportunities.

article thumbnail

10 Best Content Writer Jobs for (Beginner) Freelancers in 2023

Smart Blogger

As a social media writer, you’ll create posts that drive engagement, increase followers, and boost brand awareness. Finding Jobs : Job opportunities are often available in industries like software, engineering, and pharmaceuticals, listed on job boards and company websites.