Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! But then Google appointed a new head of search, and they chose someone who had spent their career at Google promoting machine learning and its opportunities.

SEO 59

SEO Keywords Brand Agency 59

Neil Patel

JULY 27, 2021

In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. This is one sure-fire way to separate yourself from the competition, gather precise data about your audience, and help increase your brand awareness. Create In-Game Ads. Dynamic Ads. Advergaming.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. What's the best way to promote my accounting business?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Video Discovery Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

ContentWriters

FEBRUARY 8, 2023

B2B videos promote your business, product, or service to other businesses. Creating a B2B video is a way to promote your product or service so customers will buy it. A B2B video like this spreads the word about your business and allows you to reach out to individuals unfamiliar with your brand. What Is a B2B Video?

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

FEBRUARY 2, 2021

Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Credible Content

JANUARY 21, 2023

You present indisputable facts. When you are writing a blog post, you are presenting an idea. You can increase your brand awareness and recognition. What type of language do they use when they talk about the product or service you are promoting? Facts are presented convincingly. You change their mind.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Backlinko

OCTOBER 23, 2024

Infographics : Ideal for presenting data in a digestible way. Social media posts : Ideal for engagement and brand awareness. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle. You need to promote it effectively, too. And your site protects user privacy.

Content Marketing 93

Content Marketing Marketing Government Content 93

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. When you repurpose content, there are tremendous benefits.

Blog 98

Blog Blogging Content Brand Awareness 98

Neil Patel

OCTOBER 21, 2021

The video streaming giant offers streamers a unique platform to share information and grow brand awareness. Through this function, you can cross-promote with another local business or team up to do a giveaway. Much like other livestreaming platforms, the simple mode is great for doing a basic Q&A or sharing a presentation.

Social Media 143

Social Media Collaboration Brand Awareness Promotion 143

Contently

OCTOBER 6, 2022

Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. This can be done through blog posts, social media, podcasts, brand awareness emails, and more.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. As mentioned, B2B content marketing presents different challenges from B2C content marketing. Now, it’s time to actually find those businesses online and generate brand awareness.

Content 144

Content Brand Awareness Collaboration Keywords 144

Express Writers

NOVEMBER 1, 2022

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. These deals also work well with Black Friday and Cyber Monday promotions and give customers an increased sense of urgency or a fear of missing out (FOMO). Improves Brand Awareness.

Content Marketing 97

Content Marketing Marketing Content Brand Awareness 97

Content Hacker

APRIL 10, 2024

Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. It allows marketers to tell compelling stories, evoke emotions, and create memorable experiences that can influence purchasing decisions and brand perceptions. Brand awareness, product demos, customer testimonials?

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

BKA Content

JULY 10, 2024

Use Multiple Touchpoints in Marketing Across the Customer Journey Using multiple marketing touchpoints across different channels keeps you present and relevant with potential customers. Additional engaging content motivates the person to sign up for your newsletter or notifications for special promotions.

Marketing 52

Marketing Social Media Brand Awareness Insurance 52

Neil Patel

MARCH 25, 2021

Each of these questions presents a micro-moment brands can address through ads or content marketing. You can also promote your posts through social on platforms you know your audience is using. In the first phase, they tested a variety of videos for other pet brands they owned, playing with length and messaging.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Just take a look at how Dude Perfect partnered with Hasbro to promote the company’s new Nerf product, the Mega Magnus.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Neil Patel

DECEMBER 2, 2021

The sheer demand for online shopping makes the holiday period one of the best times to launch a new digital marketing strategy, but competition between brands also makes an effective strategy necessary. Use Promotions but Use Them Carefully. Promotions and discounts are something of a double-edged sword.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Developing an emotional connection with your audience is the best way to build their trust in your brand. Prioritize content promotion and distribution.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Buffer

DECEMBER 5, 2023

But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. Can you turn your blog into a slideshare presentation for an Instagram Live broadcast ? But that doesn’t translate to being active and present everywhere. watch this!”

Long Form Content 131

Long Form Content Content Content Creation Social Media 131

Smart Blogger

OCTOBER 5, 2023

Their role in influencer marketing is to promote products or services in their niche. She also recommends local food and wellness brands to her followers. Bianca’s intimacy with her audience enhances the authenticity of her product promotion. Collaboration can reveal new perspectives, presentation styles, and unique ideas.

Social Media 84

Social Media Collaboration Script Brand Awareness 84

iWriter

DECEMBER 18, 2023

They will handle all aspects of content creation, from brainstorming ideas to conducting research and crafting compelling copy that aligns with your brand’s voice and tone. Your image refers to how you present yourself visually, while your reputation encompasses how others perceive you based on your actions, behavior, and communication.

Writing Services 52

Writing Services Writing Brand Awareness Social Media 52

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. You can tap into influencer marketing yourself to increase brand awareness and sales. Or you can download it manually here.

Social Media 126

Social Media Media Marketing Storytelling 126

Neil Patel

FEBRUARY 13, 2023

This knowledge can help drive marketing efforts in the right direction by increasing: Brand awareness Business growth opportunities Potential leads Business health For an example of trends you should concentrate on, let’s look at digital vs. in-person buying habits: Long gone are the days when people buy most products in physical stores.

Marketing 84

Marketing Brand Awareness Social Media Contractor 84

Grammarly

JUNE 26, 2023

Edit the summary to ensure that the information you share with prospective employers is accurate and that you’re presenting yourself in the best possible light. Proven track record of driving revenue growth, increasing brand awareness, and managing cross-functional teams. 5 Edit Edit your résumé summary before you submit it.

Writing 102

Writing Recruitment Collaboration Brand Awareness 102

Smart Blogger

JUNE 8, 2023

Their quirky social media ad , such as the unforgettable “The Man Your Man Could Smell Like” campaign, have revolutionized the brand image and sparked countless internet memes, elevating their brand awareness to new heights. But how did they do it?

Social Media 64

Social Media Media Brand Awareness Hospitality 64

Credible Content

MAY 29, 2023

Brochures and Flyers: Printed materials used for promotional purposes. Video Scripts: Writing persuasive scripts for promotional or informational videos. Present success stories: Share success stories of businesses that successfully improved their search engine rankings and experienced significant growth as a result.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Freelance Writing Jobs

JANUARY 22, 2023

In general, the main reasons tend to be how personable the presenter is, and how conversational but authoritative they are as well. Instead, it will be used by your presenter to articulate your key points well enough to keep people engaged. After all, a video script isn’t going to be read by your audience.

Writing Style 83

Writing Style Script Landing Page Writing 83

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.”

Content 93

Content Persuasion Content Creation Sales 93

Credible Content

FEBRUARY 9, 2023

Email sequences can increase your brand awareness Through email sequences, you send your messages to your prospects at set intervals. Provided you are not bombarding them with multiple messages every day, strategically timed messages with valuable content can help you build your brand awareness. Take for example, ChatGPT.

Writing 130

Writing Copywriter Copywriting Education 130

Neil Patel

MARCH 4, 2021

Conversely, if you’re in a small, niche community, a score that may present as low may not actually mean that much. You might think your Amazon sales rank doesn’t have much bearing on your present performance, as is based on past performance. It improves Brand Awareness. Why Is Your Amazon Sales Rank Important.

Sales 122

Sales Sales Copy Keywords Copy 122

Smart Blogger

JANUARY 11, 2024

Well, layer in an element of social media marketing , and promoting your Instagram Live beforehand is crucial. When your followers feel heard and valued, they transform into brand advocates. Engage in Influencer Marketing In the dynamic sphere of influencer marketing , aligning with brands that reflect your values and interests is key.

Social Media 78

Social Media Utilities Entertainment Collaboration 78

Smart Blogger

NOVEMBER 28, 2023

It’s a seamless way to promote a sense of community and engagement. For instance, in a world where aggressive LinkedIn marketing is often seen as the pathway to success, presenting a thought piece on the power of minimalist strategies in brand building can set you apart. It’s your time to shine on LinkedIn!

Post 74

Post Storytelling Social Media Content 74

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

NOVEMBER 9, 2021

Ideally, this interaction can drive your hashtag to trend, which can help enhance engagement and create brand awareness. Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels.

Social Media 145

Social Media Media Content Content Creation 145

ContentWriters

OCTOBER 14, 2022

In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began. The company used this combination in all its advertising to boost its brand awareness and recognition. Coca-Cola also had the first celebrity endorsement.

Ads 98

Ads Food Marketing Advertising 98

Content Hacker

FEBRUARY 6, 2024

The goal here is not only to present solutions but also to spark conversations around them, positioning your brand as an authority within your niche. Platforms like LinkedIn are goldmines for promoting thought leadership. Want to build a real money-making blog, 10x faster with the use of AI? Check out our AIO Blogger course.

Marketing 52

Marketing Brand Awareness Social Media Engagement 52