Contently

OCTOBER 6, 2022

Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. This can be done through blog posts, social media, podcasts, brand awareness emails, and more.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Credible Content

JUNE 2, 2023

Improved Content Promotion: Daily Blog Publishing Benefits Daily blogging schedule provides a consistent stream of fresh content for promotion. Regular promotion across various channels increases reach and visibility. A daily blogging schedule provides a consistent stream of fresh content to promote across various channels.

Publisher 130

Publisher Publishing Publishing Blog Post 130

The Hoth

FEBRUARY 18, 2025

As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. Here are a few quick stats that back this up: 63% of marketers have used content marketing to foster brand loyalty within the past year. Webinars and live virtual events.

SEO 59

SEO Storytelling Social Media Education 59

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. Your conversion rate can be explained as a consequence of that negative press.

Content 124

Content Brand Awareness Landing Page Brand 124

Contently

DECEMBER 29, 2022

Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publisher 136

Publisher Publishing Publishing Landing Page 136

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Prioritize content promotion and distribution.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. Get your older content ready for webinars, podcasts, and workshops!

Blog 98

Blog Blogging Content Brand Awareness 98

Neil Patel

OCTOBER 18, 2021

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. Different content types include: social media webinars how-to guides blog posts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.)

Content 134

Content Content Creation Social Media Promotion 134

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Advertising comes into play once they actually recognize your brand. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

APRIL 7, 2021

Improve Brand Awareness and Exposure. As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience. Of course, this also means more publicity for your personal brand. Here are some of the top benefits you need to know.

Ads 116

Ads Marketing Brand Awareness Education 116

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. Earned channels can drive brand awareness and boost your reputation.

Content 114

Content Social Media Brand Awareness Promotion 114

The Hoth

FEBRUARY 15, 2023

Once your demo is live (and has been promoted properly), interested users will flock to it to try it out. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Smart Blogger

MARCH 3, 2023

With your email service provider and lead magnet, you can create a series of automated emails like a welcome series, newsletter, or a promotional campaign. These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Webinar Webinars provide crazy results.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Content Marketing Institute

JULY 24, 2018

They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. 1,000: Do more paid promotions (likely on FB or Instagram).

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Buffer

DECEMBER 5, 2023

But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. For example, HypeAuditor collaborated with an influencer marketing expert —  Gordon Glenister — for a YouTube live webinar on their 2023 State of Influencer Marketing report.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

ContentWriters

MARCH 8, 2023

It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer. Middle-of-funnel content, like webinars and case studies, can help nurture leads and move the prospect closer to a purchase.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

The Hoth

NOVEMBER 30, 2022

Webinars . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . For instance, if you offer financial services that help clients save money, your promotional material could bring up how much money the average person wastes each month.

Marketing 105

Marketing Education Construction Landing Page 105

Buffer

JUNE 20, 2024

  And, while my competitors were busy posting on other social media platforms like LinkedIn, writing articles for SEO and content marketing , and doing webinars, none of them were showing off their expertise on Reddit as a marketing strategy. After all, people want to work with a human, not a Reddit avatar. 

Marketing 111

Marketing IT Agency Social Media 111

Neil Patel

DECEMBER 13, 2021

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. That’s because, with a Sponsored Content advertising campaign, you’re essentially promoting an update that you’ve posted on your company page. If you want to run Sponsored Content Ads, you’ll need a ‘Showcase page.’.

Ads 126

Ads Sales Social Media Advertising 126

Smart Blogger

FEBRUARY 13, 2023

To do it successfully, you must: Understand your audience’s needs, problems, and goals Create videos that address their needs at every stage of the sales funnel Promote your videos so they reach your target audience Getting started with video content marketing can be challenging. What publications do they read?

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Content Marketing Institute

JANUARY 28, 2019

Content teams are measured simply by how many content assets they can create and serve as digital targets for promoted marketing campaigns. They drive promotional execution of content for short-term advertising campaigns. They are not just SEO-focused teams driving brand awareness.

Marketing 111

Marketing Government Content Content Creation 111

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. To create a quality native advertising piece, you’ll want it to be genuinely helpful and not overly promotional.

Brand 68

Brand Government Brand Awareness Finance 68

BKA Content

FEBRUARY 25, 2023

Brand Awareness and Reputation Building An important benefit of online marketing for small businesses is that it helps to build your brand. You have multiple platforms in which to build your brand identity and voice. Promote Your Posts You are not done once the content is written. Otherwise, no one will find it.

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Content Marketing Institute

OCTOBER 8, 2017

They’re literally saying, “If (brand) does it, it must be worth trying.” The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign).

Content Creator 111

Content Creator Audience Script Content 111

Kristi Hines

JULY 14, 2021

Avangate – Select best-selling software titles that align with your content, drive web traffic and build brand awareness. Clickbank – The world’s leading performance marketers have been promoting ClickBank products for over 20 years with more than $4 billion in commissions earned.

Blogger 130

Blogger Content Creator Promotion Sales 130

Smart Blogger

JUNE 2, 2023

Your marketing strategy might include promoting your sneakers on social media platforms popular with environmentally-conscious consumers, collaborating with influencers in the green living space, and creating content that highlights the environmental benefits of your product. Consider it your recipe for customer attraction and retention.

Marketing 81

Marketing Social Media Brand Awareness Retail 81

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Content Marketing Institute

JANUARY 14, 2019

Awareness. Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). Aware of your brand. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Books published by a brand leader.

Sales 111

Sales Marketing Concept Digital Marketing 111

Bramework

AUGUST 20, 2023

I like to search for a product I enjoy, then promote that product on my blog so I can earn a commission from each sale that my readers make. Once you’ve got even a small number of email subscribers, you can start building brand awareness with your audience. ” Email marketing has a LOT to do with your blog.

Blog 98

Blog Blogging Freelance Brand Awareness 98

Neil Patel

APRIL 8, 2021

Single image and video ads are perfect if you want to focus on a singular offer (for example, a flagship course) and increase brand awareness, lead generation, and traffic to your site. For example, if you’re promoting an event, select “Get Tickets.” Add Media to Facebook Creative Hub. Publish Your Ad.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Neil Patel

MARCH 28, 2023

You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. My main lead magnet is a webinar. Placement #2.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Moz

NOVEMBER 16, 2020

They can appear as promoted articles on a homepage or category page, as native display ads in the middle of an article, and at the bottom of the article, to name a few examples. Mint promoted a webinar and video series on how to close the racial wage gap.) Brand Awareness.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Content Hacker

APRIL 20, 2023

Your goal is to position your brand as an authority in solving these issues by providing valuable insights that help them make informed decisions. This is THE guide you need to plan, create, publish, and promote content (with a touch of AI strategy)! This helps build your credibility and gets your brand name more airtime.

Sales 89

Sales Content Marketing Marketing Content 89

Neil Patel

MARCH 30, 2023

Think about it – if you aren’t interested in buying dog food, but a poorly targeted ad tries to promote some to you, even an awesome-looking dog food ad isn’t going to change your mind on the matter. Check out this advertisement I ran for a webinar that I hosted: Notice how specific it is?

Ads 113

Ads Landing Page Advertising Copy 113

Smart Blogger

FEBRUARY 16, 2023

want to receive discounts or sales promotions ( OptinMonster , 2022) 4. Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. Zipwhip , 2019) Podcasts, blog posts, and videos are the top three content types for generating awareness and demand. Reboot , 2022) 9.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

The Hoth

MARCH 14, 2023

As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales. In addition to blogs, there are whitepapers, eBooks, videos, infographics, podcasts, webinars, case studies, social media posts, and many others. How do you know which type of content to create?

Content Creation 98

Content Creation Content Social Media Content Creator 98

Credible Content

MAY 29, 2023

Brochures and Flyers: Printed materials used for promotional purposes. Video Scripts: Writing persuasive scripts for promotional or informational videos. Well-crafted copy builds trust and credibility, establishing a strong brand identity and fostering customer loyalty.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130