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But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. This can be done through blog posts, social media, podcasts, brandawareness emails, and more.
Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. Twitter can help B2B marketers: build brandawareness increase social monitoring assess competitor analytics. The intent of most B2B marketing campaigns is not simply to make sales.
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In addition to influencers sharing their experiences with the razors and a coupon code to push sales, the company integrated video bumper ads and other in-video ads. Leveraging the talent of those influencers, they gained brandawareness as well as compelling images. Most influencer campaigns aren’t prolific.
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