Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Map select content to sales processes.

Sales 109

Sales Content Marketing Marketing Content 109

ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Strong product content supports SEO efforts and addresses pre-sale questions for customers.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

MARCH 26, 2021

Presentation Skills Help Create Brand Awareness. Ever wondered why personal social media accounts get better engagement than brand accounts ? Because it’s easier to sell a person than a brand. That’s why speaking at conferences, networking meetups, and other events can be such a useful tool for building brand awareness.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Neil Patel

JULY 9, 2021

Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. All types of companies and brands take advantage of it. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. Storytelling increases conversions.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Additionally, the brand collaborated with affiliates to create content on social media and other marketing channels , which helped them grow by word of mouth. The takeaways?

Social Media 126

Social Media Media Marketing Storytelling 126

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. This can be very beneficial for brands and small businesses looking to reach new users and build brand awareness.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Neil Patel

FEBRUARY 24, 2021

Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. Storytelling. How can you help their organization achieve its goals?

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. .” ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Smart Blogger

JUNE 13, 2023

These goals could be anything from boosting brand awareness to driving sales or conversions. ” Right off the bat, imagine a boost in brand awareness , engagement, and conversion rates. Think bigger audience, better reach, and, best of all, booming sales. It’s storytelling at its finest.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

Neil Patel

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. What Qualifies as a Luxury Brand? Despite what you might think, online sales of personal luxury goods are growing, too.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

APRIL 1, 2021

Thanks to the global interest they’ve generated, NFTs have opened up new ways of brand storytelling and consumer interaction, which, as you know, are the two main pillars of an effective marketing strategy. Like Taco Bell, you can use NFTs to kill two birds with one stone: drive brand awareness support a good cause.

Brand 125

Brand Brand Awareness Collaboration Social Media 125

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Sales Pages: Pages dedicated to showcasing and selling products or services. The fundamentals of copywriting are simple, but they can be difficult to master.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 111

Storytelling Content Entertainment Script 111

Credible Content

JANUARY 21, 2023

You persuade more with your copywriting, you make more sales. You increase sales and revenue. You can increase your brand awareness and recognition. You can make an emotional connection with your target audience and build brand loyalty. Storytelling is more persuasive There is always a protagonist in a story.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Neil Patel

NOVEMBER 24, 2020

Storytelling is a powerful marketing strategy. So you doubled a website’s traffic or sales, right? ” Instead, say something like, ” A three-month social media campaign focusing on Facebook & YouTube and five-month of link building campaign led to an increase in rankings, plus brand exposure led to these results.”

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Credible Content

JUNE 19, 2023

Increase brand awareness. Generate more leads and sales. It could be through storytelling, relatable examples, or addressing common pain points. It should reflect the brand’s values and voice consistently. Storytelling: Incorporating storytelling techniques in content makes it more engaging and relatable.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales? Overall, balance storytelling and metrics. Let’s take a look at the statistics. A higher CTR ?

Marketing 145

Marketing Social Media Brand Awareness Education 145

Smart Blogger

JULY 12, 2023

How can it send your sales sky-high? Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. They are storytelling at its finest, and consumers can’t get enough.

Sales 60

Sales IT Social Media Storytelling 60

Verblio

OCTOBER 21, 2022

Over time, this bond will grow stronger and eventually turn into sales. This is because they were already interested in the information you were providing and are more likely to be receptive to your sales pitch. As a result, content marketing can be a great way to increase your sales. Content Marketing Increases Brand Awareness.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Neil Patel

APRIL 6, 2021

Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. Narrative: Although Instagram doesn’t focus on the conventional mode of written storytelling, the platform is all about sharing a narrative through images.

Brand Awareness 119

Brand Awareness Social Media Storytelling Brand 119

Neil Patel

JANUARY 12, 2021

With over 335 million monthly users , 2 billion searches a month , and a shopping intent of 48% , it could be a lucrative way to showcase your brand to an engaged audience who is ready to spend. While Google Plus was good for sharing updates and creating a community, it didn’t have a way for you to boost sales. Conclusion.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

SEPTEMBER 26, 2018

Among the benefits – shorter sales cycle (no. How does marketing without talking about or promoting our product/service help us create leads and sales? That calculus varies based on your product sale point, obviously, but the base principle is still the same. How do we measure content’s influence on sales and revenue?

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Neil Patel

MARCH 27, 2023

Product pages drive direct sales. Messaging and storytelling are also important. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier. Conclusion Your product page content is one of the most significant sales tools on your site.

Content 102

Content Keywords Brand Awareness Retail 102

Smart Blogger

JUNE 9, 2023

Many marketing teams new to the content marketing process will publish a few articles, track their performance for a few weeks, and then throw up their hands in frustration when Google Analytics shows that they didn’t make any sales. “We That’s because content marketing rarely gets the credit for the sales it has a big hand in driving.

Content Marketing 74

Content Marketing Brand Awareness Marketing Content 74

Bramework

DECEMBER 21, 2023

One of the beautiful benefits of blogging is that it is a portal to the world without coming off as a cheesy sales pitch. In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. That’s easy.

Blogging 98

Blogging Blog Brand Awareness Search Engine Optimization 98

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Is your brand’s messaging and positioning woven into all communication? The end goal?

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Bramework

OCTOBER 3, 2023

A well-maintained blog can help businesses increase conversions and sales, thanks to users’ tendency to support brands they trust. This approach involves consistently creating valuable content, igniting trust among your audience, and leading to increased conversions and sales.

Blogging 105

Blogging Blog Search Engine Optimization Social Media 105

Smart Blogger

JANUARY 20, 2023

Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. Outcomes: customer satisfaction and sales. Most people have some sort of sales experience.

Digital Marketing 88

Digital Marketing Marketing Social Media Education 88

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Storytelling can also help bridge that gap. Content marketing ticks nearly every box for your business. Solid content creation will flow from there.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Smart Blogger

NOVEMBER 28, 2023

Imagine launching a ‘best elevator pitch’ contest for sales professionals. Plus, this storytelling approach lets you connect with your target audience emotionally, making your insights more impactful and memorable. So, go ahead, implement each LinkedIn post idea, and watch as your brand awareness grows.

Post 73

Post Storytelling Social Media Content 73

Smart Blogger

JANUARY 22, 2024

Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. From there, the strength of your CTAs (calls to action) and sales funnel will help you convert clicks into customers.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Smart Blogger

SEPTEMBER 12, 2023

With micro-influencers, your investment often leads to higher returns, both in terms of lasting engagement and actual sales. It’s a win-win for brands looking to maximize their influencer marketing ROI. Are you aiming to boost brand awareness, drive sales, or enhance engagement?

Marketing 78

Marketing Social Media Collaboration Food 78

Copywriter Collective

MARCH 19, 2024

Copywriting shapes how a brand communicates with its audience, helping to convey its unique personality, values, and offerings. Whether it’s through catchy slogans, brand storytelling, or consistent messaging across channels. Resonating with target audiences and leave a lasting impression.

Digital Marketing 59

Digital Marketing Agency Copywriter Copywriting 59

Smart Blogger

JUNE 1, 2023

Content Marketing Content marketing goes beyond the confines of mere sales pitches and promotions. It’s about creating a narrative around your brand, a story that resonates with your audience on an emotional level. Essentially, it’s digital word-of-mouth marketing that can significantly boost your reach and sales.

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73

Contently

SEPTEMBER 27, 2023

This virtual haven captivated users with interactive elements like mini-games, art exhibitions, and even virtual stores where users could outfit their avatars in Gucci-branded attire. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

iWriter

SEPTEMBER 10, 2024

Why an E-commerce Blog Is Important An e-commerce blog is a powerful tool for a content writer to expand your reach, generate leads, and drive sales It allows you to connect with your target audience on a more personal level, humanizing your brand and building trust. Don’t forget the importance of storytelling.

Blogging 52

Blogging Blog Search Engine Optimization Brand Awareness 52