Remove Brand Awareness Remove Sales Remove Webinar
article thumbnail

Why You Need to Create Content for After the Sale (Hint: It Can Help Your Strained Budget)

Contently

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 129
article thumbnail

Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales

Neil Patel

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference. Introduce a webinar or PDF as a lead magnet that educates your customers about what you do and how you can help them.

Ads 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach. Bold statement?

Sales 108
article thumbnail

How Storytelling Can Build an Emotional Connection with a B2B Audience

Contently

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. This can be done through blog posts, social media, podcasts, brand awareness emails, and more.

article thumbnail

How to Increase Your Website Traffic Without SEO

Neil Patel

If you connect better through audio, you can try launching a podcast or host a webinar. Ramping up your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic. Think about how you’d present your brand in real life when you meet an individual for the first time.

Website 145
article thumbnail

Marketing Funnel: What They Are, Why They Matter, and How to Create One

Neil Patel

Even further along in the process, your sales team gets involved to help close the deal.). They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. What Are the Different Types of Funnels?

Marketing 145
article thumbnail

Can Content Marketing Help Increase Sales? Find Out How

Content Hacker

Can content marketing help increase sales? This builds trust and affinity with your audience, which can translate to sales. This builds trust and affinity with your audience, which can translate to sales. Ultimately, you’ll understand why we can answer the question “Can content marketing help increase sales?”

Sales 89