Remove Brand Awareness Remove Social Media Remove Webinar
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How to Know If Your Content Impacts Brand Awareness [Tools]

Content Marketing Institute

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

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The Definitive Guide to Brand Awareness in 2023

Smart Blogger

Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? Ready for your brand to stand out in a crowded market? What is Brand Awareness?

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How to Increase Your Website Traffic Without SEO

Neil Patel

If you connect better through audio, you can try launching a podcast or host a webinar. Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Social Media Strategies.

Website 145
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22 Marketing Techniques That Cost You Time, Not Money

Neil Patel

Host a Webinar. Free webinars introduce your brand and product to a wider audience. Webinars take time. You’ve got to brainstorm topics, plan the webinar , and spread the word. Don’t simply expect that your social media presence is going to work for you. Is it free to market on social media?

Marketing 143
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here.

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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Neil Patel

A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend.

Marketing 145
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How Storytelling Can Build an Emotional Connection with a B2B Audience

Contently

Individual pieces of content—whether blog posts, videos, webinars, infographics, and so on—can be presented as a narrative, but the larger customer journey can also be viewed as such. This can be done through blog posts, social media, podcasts, brand awareness emails, and more.