Neil Patel

NOVEMBER 24, 2020

No one likes to read one huge chunk of text, no matter how interesting and informative it might be. Be sure to use good content formatting elements as you would with articles, blog posts, and copywriting on your website, including: Headers Images Bulleted lists Bolded & italicized text. Appeal to Different Types of Learners.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Also, dont forget to break up long walls of text with high-resolution images, call-out boxes, and videos (if you have them). Whats digital PR? Our recommendation?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

JUNE 2, 2021

TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. These ads function as an entirely optional way for viewers to consume your brand content. The goal here is less about CTAs and conversion and more about providing a closer look at your brand.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. As a result, you’ll enjoy a boost in brand awareness. Gift Guides Can Increase Sales.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Neil Patel

NOVEMBER 1, 2021

This can include YouTube videos, TikTok reels, and text-based posts on social media sites like Facebook, Twitter, Instagram, LinkedIn, etc. The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. What Do Influencers Do?

Content Creator 139

Content Creator Content Storytelling Social Media 139

Quick Sprout

NOVEMBER 7, 2022

Effective link-building strategies are crucial for SEO, domain authority, and brand awareness. While nofollow links do not directly pass domain authority or link juice, they can still be helpful for brand awareness and referral traffic. So the anchor text should be as natural as possible.

SEO 126

SEO Brand Awareness Engineering Text 126

Neil Patel

FEBRUARY 24, 2021

Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. Telling a story (either in a single iteration or across your campaign’s lifespan) can attract consumers, while also humanizing your brand. Visual content grabs and holds attention much more effectively than text.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

FEBRUARY 17, 2021

Here’s an example from MeUndies in the form of an email they send to customers after they’ve received their purchase: Executed well, this type of referral marketing is a great way to drive both sales and brand awareness at the same time. Text Messaging.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

MARCH 25, 2021

Purina wanted to learn if in-stream ads on Facebook could lift brand awareness with mobile users for a new product in their Fancy Feast line of cat food, Fancy Feast Savory Centers. In the first phase, they tested a variety of videos for other pet brands they owned, playing with length and messaging. Consider another example.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

NOVEMBER 25, 2020

It could also serve the purpose of raising brand awareness in your specific locale. Depending on your campaign, your hyperlocal ads could be in the form of text messages, app notifications, email alerts, ads on search engine results pages (SERPs), and more. Hence the name hyperlocal marketing. Advantages of Hyperlocal Marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

iWriter

DECEMBER 9, 2024

Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content. You can also specify where and how often you want these keywords to appear, whether in titles, headers, or body text.

Freelance 52

Freelance Writer Social Media Copy Persuasion 52

Neil Patel

SEPTEMBER 22, 2020

More users, more sales, and more brand awareness. Use text overlays to increase mobile legibility and talk about special brand features like sales, discounts, blog posts, or brand updates — just like this example from Martha Stewart Living. Text overlays can be an effective way to lead your audience into your post.

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

SEPTEMBER 15, 2020

They then assess your pin’s relevance to these keywords with a confidence score based on the quality of the information extracted (text-based keywords are more highly rated) and how many times that keyword appears. Add them to your pin descriptions, board titles, image text, and profiles. Make note of these terms. Conclusion.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

ContentWriters

FEBRUARY 8, 2023

They create brand awareness, increase website traffic, and improve sales. Video ads are also a good way to drive conversions, which means getting people who have already been interested in your brand to go through the checkout process. In addition, they help you reach out to new customers who aren’t aware of your brand.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Neil Patel

OCTOBER 16, 2020

However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand. But, QR codes are not right for every company. Who’s Using QR Codes?

Marketing 145

Marketing Brand Awareness Food Creativity 145

Neil Patel

MARCH 16, 2021

Local Awareness Ads: Hoping to increase attendance for a free event or store opening? Local awareness ads are your new best friend. These ads drive brand awareness in specific regions, targeting users via location. Facebook video ads can educate your audience about a product’s value and drastically increase reach.

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. However, video content seems to thrive on the platform, with video content “ generating 1200% more shares than text and image-based content combined.”.

IT 141

IT Content Social Media Brand Awareness 141

BKA Content

MARCH 29, 2024

The most relevant performance metrics for awareness campaigns depend on where text, image-based or video ads appear. Awareness campaigns in Google Ads should run for at least one month. Google Ads has a “Brand awareness & reach” goal that you can set for Display, Discovery, Local Services or Video ad formats.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Content Marketing Institute

MAY 14, 2018

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brand awareness, engagement, profitability, or product awareness?

Marketing 112

Marketing Brand Awareness Storytelling Agency 112

Neil Patel

OCTOBER 12, 2020

Use it to automatically track the latest trends to boost engagement and increase brand awareness. While the text output isn’t perfect, it can save quite a bit of time. SEO: Text Optimizer : Text Optimizer is a content marketer’s holy grail. Atomic Reach : At a loss for the right words for an ad?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). It can be particularly helpful at this stage to run A/B tests to make improvements to text, UX, images, and CTAs.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

DECEMBER 13, 2021

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. Text Ads on LinkedIn are separate from content that appears on your feed. When set up properly, Text Ads can deliver great results. To set up a Text Ad, go back to [link] and select ‘Text Ads.’.

Ads 126

Ads Sales Social Media Advertising 126

Credible Content

JUNE 2, 2023

Enhanced Brand Awareness: Daily blog posts establish a consistent online presence. Regular sharing of valuable content reinforces brand identity. Increases brand awareness. Readers associate the brand with expertise and reliability. Can lead to increased brand loyalty and recognition.

Blog Post 130

Blog Post Publishing Publisher Publishing 130

Neil Patel

FEBRUARY 1, 2021

If these are your target demographics and you’re not using Instagram, you’re missing out on the opportunity of a lifetime to build brand awareness. Online-only businesses, brick-and-mortar brands, and companies specializing in providing a service have all found success with Instagram sales.

Brand Awareness 143

Brand Awareness Sales Retail Brand 143

Neil Patel

MARCH 23, 2021

Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Types of Google ads include: text responsive image app promotion ads video product shopping ads showcase shopping ads call-only ads. One of the most effective ways to promote your podcast audience is using paid ads. Facebook Ads.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. By regularly posting engaging content, businesses can attract new followers and increase brand recognition.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. Trend Takeovers. Keep it short yet punchy.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MAY 12, 2021

Other ways to optimize your description for Facebook leads include: using short, clear sentences and simple language writing short paragraphs to make your content more scannable highlighting the most important information at the start of your text keeping your descriptions super-short using keywords, but not overdoing them.

Social Media 145

Social Media Advertising Promotion Creativity 145

Neil Patel

SEPTEMBER 9, 2020

It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content. Strangely enough, the Dollar Shave Club video wasn’t produced for link building purposes.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

OCTOBER 14, 2021

This can be great for fashion and food brands. Do you want to hold the audience’s attention via engaging text? This can be great for magazines, SEO services, and other text-focused businesses. Do you want to create an ad campaign with both text and images? Then use social media platforms like Twitter and LinkedIn.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

FEBRUARY 18, 2021

Ensure your brand message is clear through the text, images, and videos you use in your ads. They need to recognize what you offer and what your business/brand is in a quick impression. User-generated content is any content created by users and followers instead of brands and can include text, photos, or videos.

Advertising 138

Advertising Promotion Ads Creativity 138

Article Writing

NOVEMBER 1, 2022

Not only does blogging give you a platform to share your company’s story and build brand awareness, but it also has many SEO benefits. You can also use that description to use keywords to the hilt without forcing them in robotically within your actual article text. Here are a few reasons why blogging is SEO’s best friend.

Blogging 121

Blogging Blog Social Media Brand Awareness 121

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Remember to test.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. On top of paid reach, video marketing is great for generating organic leads and boosting brand awareness.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It also leads to higher engagement rates, better ranking, and increased brand awareness.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. What is ad copy?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136