Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift. It should work hand in hand with other content marketing initiatives. Define your goals and KPIs. Run a gap analysis.

Pharmaceutical 140

Pharmaceutical Healthcare Brand Awareness Content 140

Credible Content

JUNE 2, 2023

Enhanced Brand Awareness: Daily blog posts establish a consistent online presence. Regular sharing of valuable content reinforces brand identity. Increases brand awareness. Readers associate the brand with expertise and reliability. Can lead to increased brand loyalty and recognition.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Contently

AUGUST 16, 2024

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. Top 5 LinkedIn Marketing Examples From U.S.

Brand 95

Brand IT Marketing Healthcare 95

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. Get your older content ready for webinars, podcasts, and workshops!

Blog 98

Blog Blogging Content Brand Awareness 98

Neil Patel

OCTOBER 16, 2020

However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand. Let them enroll in an event such as a webinar.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Contently

OCTOBER 11, 2022

Finally, marketers have one of the most difficult jobs when it comes to proving brand awareness, attributing prospect engagement to marketing spend, and showcasing the ROI that is directly derived from creative content. How much is the ROI for investment in expensive brand awareness campaigns?

Content 130

Content Brand Awareness Content Creator Education 130

Neil Patel

NOVEMBER 24, 2020

Infographics, webinars , and even podcasts can also be used to highlight case studies. Explain how the case study will help them by increasing brand awareness and link opportunities. Quoting your customer in their own words will make the case study even more relatable to your ideal customer than you telling the story.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

The Hoth

FEBRUARY 15, 2023

Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. For BOFU prospects, you’ll want to transition into live demos, case studies, product comparison sheets, and webinars. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. Your conversion rate can be explained as a consequence of that negative press.

Content 122

Content Brand Awareness Landing Page Promotion 122

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Creating Content for Engagement vs. Conversion.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Neil Patel

APRIL 7, 2021

Improve Brand Awareness and Exposure. As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience. Why Should You Use Thought Leadership Marketing in Your Paid Ads? Here are some of the top benefits you need to know. Conclusion.

Ads 116

Ads Marketing Brand Awareness Education 116

Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Webinars: Valuable for interactive learning and lead nurturing. Social media posts : Ideal for engagement and brand awareness. Webinars/live streams: Host events discussing your content topics to generate buzz and showcase expertise.

Content Marketing 100

Content Marketing Marketing Government Content 100

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. Get 50% Off Your First Order of XYZ Product Today Only!”

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Content Marketing Institute

SEPTEMBER 21, 2018

Guest spots on webinars with other influencers. Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools]. Speaking opportunities at conferences in your industry.

Promotion 110

Promotion Brand Awareness Editorial Team Content 110

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. E-commerce Marketing Vs. E-commerce Advertising.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.”

Content 91

Content Persuasion Content Creation Sales 91

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Hold live webinars on a regular schedule that gives customers the opportunity to ask questions. Take the Mailchimp website as an example. Continue to send discounts and offers to show you still care about customer needs.

Sales 129

Sales IT Search Engine Optimization Content 129

Contently

DECEMBER 29, 2022

For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. Your KPIs will look different for building brand awareness, generating leads, driving sales, and retaining customers post-sale.

Publisher 134

Publisher Publishing Publishing Landing Page 134

ContentWriters

OCTOBER 12, 2022

If you’re a small brand with a limited marketing budget, your CEO isn’t going to end up hearing your latest slogan on the street, but there are other metrics you can use to prove the value of ROI. Brand Awareness. This is especially true if Google Analytics reveals it resulted in a sales inquiry!

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Smart Blogger

MARCH 3, 2023

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Webinar Webinars provide crazy results. BuzzSumo reported a 20% conversion rate and tax expert Karla Dennis generated $72k profit from using webinars. Mary Jaksch says otherwise.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Verblio

OCTOBER 19, 2022

Backlinks are important because they have a massive impact on your organic search rankings, and at the top of the funnel, this is where you want to excel to get maximum eyes on your content and improve brand awareness. Measuring the amount of earned backlinks that point to your content shows the strength and stature of your assets.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Neil Patel

DECEMBER 13, 2021

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. I recommend having an autoresponder sequence in place that books a call with every lead after they follow your CTA, or even sends them to an engaging webinar that you’ve put together. By being prepared.

Ads 126

Ads Sales Social Media Advertising 126

ContentWriters

MARCH 8, 2023

It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer. Middle-of-funnel content, like webinars and case studies, can help nurture leads and move the prospect closer to a purchase.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. The goal is to get people to think of the company first when they want a soft drink, motorcycle, handbag, or brand of toilet paper.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Earned channels can drive brand awareness and boost your reputation. Not only did it help raise brand awareness, the review also provided the client site some referral traffic. 

Content 115

Content Social Media Brand Awareness Promotion 115

The Hoth

NOVEMBER 30, 2022

Webinars . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook . Social media posts . Whitepapers

Marketing 105

Marketing Education Construction Landing Page 105

Backlinko

JUNE 25, 2024

Here’s a complete breakdown of the most implemented marketing tactics among B2B marketers: Marketing Tactic Share of B2B Marketers Search Engine Optimization (SEO) 49% Content Marketing 43% Organic Social Media 43% Email Marketing 36% Paid Social Media 35% In-Person Tradeshows & Events 35% Virtual Events & Webinars 28% Search Engine Marketing (..)

SEO 66

SEO Search Engine Optimization Social Media Advertising 66

Smart Blogger

FEBRUARY 13, 2023

Attention-Grabbing Introductory Video Video marketers use these videos to increase brand awareness by introducing site visitors to a company’s brand and all it has to offer. Encourage prospects to engage with your content by telling them who you are, what your brand mission is, and how you can help them.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Buffer

DECEMBER 5, 2023

But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. For example, HypeAuditor collaborated with an influencer marketing expert —  Gordon Glenister — for a YouTube live webinar on their 2023 State of Influencer Marketing report.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Content Marketing Institute

JULY 24, 2018

They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. However, it pays off in all digital marketing fields – brand awareness, link generation, content marketing, lead gen, etc. This program would pay for itself!”

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. From Flipboard to Google News, major news outlets are always looking for money and finance-related content.

Brand 68

Brand Government Brand Awareness Finance 68

Kristi Hines

JUNE 27, 2021

Social ROI and Value Analysis – The online exam is based on the Social ROI and Value Analysis Training courseware, a comprehensive series of multimedia tutorials, webinars, resources covering everything from goal and KPI setting through to pulling data, to conveying it persuasively to senior leadership.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Content Hacker

OCTOBER 25, 2022

86% of B2B marketers have used content marketing to successfully create brand awareness. B2B brands publishing 11+ blog posts per month receive 1.75x more leads than those publishing 6-10 blog posts. 66% of B2B brands increased their marketing budget from 2021 to 2022. How often businesses should blog for results.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Brafton

JULY 18, 2024

The very first goal of content marketing, or any marketing, really, is brand awareness. A webinar that gathers industry to discuss the topic in greater depth. Content repurposing: Expands your reach: Repackaging your content to be distributed on various channels gets you more eyeballs on your content.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Neil Patel

MARCH 30, 2023

If you are like most of us who aren’t able to convert a non-brand-aware user to a customer in under one month, though, you should be using a much longer window for your audience. Check out this advertisement I ran for a webinar that I hosted: Notice how specific it is?

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

APRIL 8, 2021

Single image and video ads are perfect if you want to focus on a singular offer (for example, a flagship course) and increase brand awareness, lead generation, and traffic to your site. It could be: visiting the landing page on your website playing the video signing up for your webinar. Add Media to Facebook Creative Hub.

Creativity 110

Creativity Landing Page Ads Lead Generation 110