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Building BrandAwareness & Visibility Clear, engaging technical content can be published as blogs, whitepapers, or gated resources that introduce your brand to a broader audience. Technical writers adapt their style, whether a formal whitepaper or a casual blog, to fit the content.
Content writing encompasses everything from blog and social media posts to whitepapers and email newsletters. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brandawareness in the last 12 months.
A few business goals you can achieve with your content include: brandawareness customer acquisition sales customer retention engagement levels. podcasts email newsletters and campaigns user generated content (UGC) long form pieces whitepapers. WhitePapers. Plus, they are great for earning passive income.
Average Press Release Writing Cost Average Cost: $199 per 500-words Press Releases allow you to build high-quality links from leading publications while increasing your brandawareness. Average WhitePaper Cost Average Cost: $105 per page before design Whitepapers turn information into a downloadable asset or lead magnet.
They want to cast a larger net by advertising to new audiences, increasing their brandawareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. That might be a PPC ad, content marketing campaign , whitepaper download, video ad, social media ad, or even an IRL ad.
Detail the broad range of use for video – to build brandawareness, to show corporate responsibility, to promote, to entertain, to educate, etc. It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brandawareness, engagement, profitability, or product awareness?
Develop WhitePapers Offering Deep-Dive Analysis Apart from blog articles, whitepapers are another powerful content marketing tool. Whitepapers can help generate leads by offering valuable information that readers may not find elsewhere. Need some inspiration?
Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides Whitepapers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search. Target audience.
Ideally, the emails belonging to a particular sequence are triggered automatically when someone signs up for your service, makes a purchase on your website, or downloads an e-book or case study or a whitepaper after submitting their email ID. They have received a case study from you or a whitepaper.
100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a whitepaper, featured on our website, and distributed in snackable bites across all our communications channels. Create and atomize a whitepaper. Spend it on a whitepaper that can be atomized & repurposed.
The variety and amount of sales copy needed in B2B is staggering: whitepapers , case studies, press releases, ebooks , a blog post , sell sheets, etc. On one project you might be writing a whitepaper on small business trends for Salesforce. Brand Copywriting Brand copywriting is unlike any other form of copywriting.
Are you looking to increase website traffic , generate leads, or build brandawareness? Some may work faster on shorter articles but take longer with in-depth pieces like whitepapers or e-books. Knowing this can help align their methods with your vision. Discuss specific objectives as well.
Most content marketers focus on meeting marketing’s needs to build brandawareness, drive demand, or nurture prospects to convert them to qualified leads. Whitepapers, industry trends, and survey reports conducted by marketing. Product pages on the website. Product sheets. Solutions briefs. Customer success stories.
Other good blogging topics include: Industry insights Purchasing guides Case studies Instructional posts and videos Whitepapers If you aren’t sure what to write about, research what your competition is doing. Consider writing eBooks to provide more in-depth coverage of these topics. This will help drive traffic to your site.
The second purpose of B2C copywriting is to build brandawareness. In today’s competitive marketplace, it’s not enough to just sell products or services—you need to make sure that people remember your brand when they’re ready to make a purchase. B2C Copywriting Strategy.
Luckily, there is a cost-effective way to build brandawareness and bring in new customers. You may also look at landing pages, videos, and whitepapers. Many people begin cutting their marketing budgets first, but marketing is a vital part of ensuring you continue to bring in a customer base.
As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brandawareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions.
The very first goal of content marketing, or any marketing, really, is brandawareness. Repackage the blog into a whitepaper that includes stats from the survey. Content repurposing: Expands your reach: Repackaging your content to be distributed on various channels gets you more eyeballs on your content.
The idea for a thought leadership piece must work on your owned media platform, as a syndicated whitepaper, a webinar, a native piece on an industry journal, and as a series of social media-fueled infographics. They are not just SEO-focused teams driving brandawareness. Supports every part of the customer’s journey.
Refine and Position Your Brand Once you have a good sense of your competition, it’s time to fine-tune your own B2B brand by creating a brand book (aka brand guide). Your brand book sets the parameters for your brandawareness and marketing efforts, so spend some quality time on it.
High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Blogs that build brandawareness (creative stories, real-life experiences, pieces with entertainment value). Books published by a brand leader. What type of content/activity will encourage customer action?
Examples of gated content include: Whitepapers Case studies Online courses Video tutorials If you do it right, the content is valuable enough to your prospects that they’re willing to exchange their contact info for it. WhitePaper A whitepaper is a long-form report that usually presents a common problem and then offers a solution.
Brand Building Statistics Let’s talk about the brand, baby. 52% of consumers value increased sustainability efforts from brands, an effect of the pandemic’s forced changes in buying habits. ( GFK , 2022) Branding consistency can increase revenue by 20%. LucidPress , 2021) 46% of consumers will pay more for trusted brands.
When people find useful insights from brands consistently over time (be it through blog posts or whitepapers), they’re naturally inclined towards purchasing from these sources because they’ve built up credibility and trustworthiness already. Audiences love engaging stories – so give them what they want.
You can accompany all the standard types of content — blog posts, whitepapers, short video, social media marketing posts, email marketing — with new and novel offerings. In a field based on winning attention to build brandawareness, that’s an enormous leg-up.
Examples: 10 Life Hacks You Won’t Believe You Survived Without How Virtual Reality is About to Revolutionize Your Workouts 5 Breathtaking Travel Destinations That Are Better in Off-Season WhitePaper Image Source A whitepaper is a detailed guide on a specific topic. Whitepapers are usually longer than regular articles.
Content-wise, this stage is all about raising brandawareness by releasing the following: PPC ads on Google and Facebook . That means providing user pricing guides, case studies from satisfied customers, webinars , and whitepapers. . Guest posts on popular blogs in your industry (with a link to your website) .
The power of social media copywriting is vast, ranging from boosting your brandawareness, driving traffic to your website, and even skyrocketing sales with a single viral post. B2B Copywriting Ever come across a detailed case study or a persuasive whitepaper that nearly had you reaching for your company credit card?
Whitepapers/ebooks (providing research insights). Are you trying to increase brandawareness or generate more leads? Video creation (creating tutorials and how-to’s). Podcasting (sharing insights and advice). Email campaigns (sending newsletters). Social media posts (sharing updates).
As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales. Lead magnet tools like whitepapers and eBooks will consistently provide leads for your sales team, and convincing CTAs will continue to land sales well into the future.
Typical goals include raising brandawareness, generating leads, and moving leads through the marketing and sales funnel. Ebooks, podcasts, whitepapers, guides, webinars, and case studies are other content you should try to use. Video and social media have also become essential.
Thanks to the growth of technology, marketing can now help in the process of consultative selling more than ever, from evolving beyond brandawareness to building long-term relationships with your prospects in a potentially long sales cycle. No longer is generating leads your marketing team’s only responsibility to your sales team.
If you’re doing your own copywriting, improving your copywriting skills is a great way to ensure you successfully create brandawareness and promote your product or service to your specific audience. Regular marketing emails will help nurture them to trust you and your brand over time.
Some businesses will use gated content such as email newsletters, a whitepaper, instructional courses, or videos to entice people to share their contact information. In some industries and especially for B2B marketers, these kinds of lead magnets can increase brandawareness. .
The focus of ungated content is awareness. It helps potential customers find your website, building brandawareness and trust. Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web. What Is Gated Content? But how do you find that winning piece?
If you are providing content in order to boost brandawareness, monitor organic brand searches on Google. To attract more interested buyers, ensure you have whitepapers or videos showing why your products are the best on the market, and explaining your competitive edge. This is completely untrue.
According to Grammerly Business, as many as 86% of businesses report that content marketing creates brandawareness, while 79% say it helps them educate their audiences and 75% use it to build credibility and trust. That action could be purchasing a product, signing up for a seminar, or clicking on links.
Crafting BrandAwareness and Credibility The journey towards becoming an industry leader begins with brandawareness, and what better way to achieve this than through sharing insightful, expert-level content? Want to build a real money-making blog, 10x faster with the use of AI? Check out our AIO Blogger course.
The last reason you need a content strategy is that you will have the materials needed to showcase your brand or service. Create whitepapers, case studies, promotional event pages and more that all help lead conversion. It’s all a part of a good cross platform content strategy. How to Create a Digital Content Strategy.
For example, podcasts, whitepapers, blogs, TED Talks, Twitter are all thought leadership formats – but not all the best for each person. Make sure you have a digital marketing campaign in place if you’re serious about generating brandawareness. ContentWritingChat. — Ross Romano ?? contentwritingchat [link].
It’s because top-of-the-funnel (TOFU) keywords will establish your brand as a thought leader in your field, and bottom-of-the-funnel (BOFU) keywords are the most important for landing conversions. If you only focus on BOFU keywords, generating enough traffic to raise brandawareness and develop new leads will be difficult.
WhitePapers / eBooks / Definitive Guides These three types of content all share a similar goal: demonstrating you as an authority on the subject. For ecommerce companies selling business-to-consumer (B2C) products, lists can be a great addition to your ecommerce content strategy.
I highly recommend that you stick to a few social networks at first to build your brand. 16 Powerful Steps to Build BrandAwareness for Your Business. You can always add more as you grow! Focus your social media network energy on a few platforms and grow them with concentrated effort. Optimize your Social Profile.
Long-term" goals in content marketing are generally around a year or two before you start to build brandawareness. This step is the time to send a newsletter to your email marketing list, create whitepapers, share your posts on your social media platforms, and host webinars.
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