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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Technical writers adapt their style, whether a formal white paper or a casual blog, to fit the content.

Writing 64
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Be the Best Content Writer

ContentWriters

Content writing encompasses everything from blog and social media posts to white papers and email newsletters. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months.

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How to Do Quarterly Content Planning to 10x Content Output

Neil Patel

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers. Plus, they are great for earning passive income.

Content 134
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The Content Marketer’s Guide to Content Writing Pricing

Express Writers

Average Press Release Writing Cost Average Cost: $199 per 500-words Press Releases allow you to build high-quality links from leading publications while increasing your brand awareness. Average White Paper Cost Average Cost: $105 per page before design White papers turn information into a downloadable asset or lead magnet.

Content 98
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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Neil Patel

They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad.

Marketing 145
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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brand awareness, engagement, profitability, or product awareness?

Marketing 111
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Can Content Marketing Help Increase Sales? Find Out How

Content Hacker

Develop White Papers Offering Deep-Dive Analysis Apart from blog articles, white papers are another powerful content marketing tool. White papers can help generate leads by offering valuable information that readers may not find elsewhere. Need some inspiration?

Sales 89