Ahrefs

APRIL 17, 2025

After writing an article on 11 ways to measure brand awareness, I figured nows also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those … Read more ›

Brand Awareness 73

Brand Awareness Brand Writing SEO 73

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Promotion 145

The Hoth

APRIL 17, 2025

Each week, approximately 400 million users interact with ChatGPT, and many are now using it to discover new brands. Because of this, many brands are now asking themselves How do we show up in ChatGPT and other AI tools? How do you get top-quality, niche-relevant publications buzzing about your brand?

Brand 59

Brand Editorial Script Brand Awareness 59

BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships. However, there are many core strategies you can start using right now to boost your brand awareness.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 226

Website Retail Portfolio Writing 226

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. But not every platform will be right for every brand. Podcasts : Excellent for on-the-go consumption. Caters to audiences who prefer audio content during commutes or multitasking. Great for sharing bite-sized content and driving traffic to your website.

Content Marketing 111

Content Marketing Marketing Government Content 111

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 105

Brand Brand Awareness Collaboration Sales 105

Neil Patel

JUNE 4, 2021

People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content. For brands, it’s an opportunity for people to engage with your content in a different way, and when they Stitch, you get the credit, plus the free brand exposure that comes with it. If so, let’s ??

Brand 131

Brand Social Media Marketing Collaboration 131

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 115

Website SEO Search Engine Optimization Architecture 115

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. Their followers will see your brand, too! It promotes fan interaction and the brand at the same time! Engagement is a two-way street.

Brand 145

Brand Social Media Marketing Keywords 145

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Content 72

Content Content Creation Medical Brand Awareness 72

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Sponsored Brands to Increase Brand Awareness. Are you not prioritizing brand awareness? Sponsored Brands.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Contently

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Digital PR and link-building In the digital age, ranking on search engines is the #1 way to increase a brands online reach.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Backlinko

MARCH 3, 2025

Here’s how different traffic sources compare: Traffic Source How It Works Best For Organic Users find you through unpaid search results Building long-term authority and consistent traffic Paid search Users click your ads in search results Quick traffic for specific campaigns Direct Users type your URL or use bookmarks Returning visitors and brand (..)

IT 102

IT Keywords Brand Awareness SEO 102

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster. Another option is dating apps. Use your actual full name instead.

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. This is one sure-fire way to separate yourself from the competition, gather precise data about your audience, and help increase your brand awareness. Things have quickly changed.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. It Humanizes Your Brand. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Kayleigh Moore

JANUARY 30, 2024

For my work with Forbes , for example, I often write about direct-to-consumer brands transitioning into brick-and-mortar stores, brands tackling sustainability issues in a meaningful way, compelling founder stories within the retail arena, and clever marketing tactics brands find success with. Tip #2: Be CONCISE.

Brand Awareness 173

Brand Awareness Retail Writer Freelance 173

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

NOVEMBER 3, 2021

Increase Brand Awareness. When it comes to GIF usage, context and branding matter. You still want people to recognize your brand and its personality. Develop Brand Interest. While this point goes hand-in-hand, it’s essential to understand the difference between brand awareness and interest.

Brand Awareness 133

Brand Awareness Social Media Keywords Communication 133

Contently

FEBRUARY 28, 2023

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. This can also be a great opportunity for partnership with other brands, which NerdWallet does well, too.

Content Marketing 123

Content Marketing Telecommunication Pharmaceutical Brand Awareness 123

The Hoth

APRIL 22, 2025

Coincidentally, they can both lead to an uptick in zero-click searches , which isnt exactly helpful for SEO but can still raise brand awareness. Do you want to raise brand awareness or generate more clicks to your website? If brand visibility is your goal, then you should focus on AI Overviews.

Brand Awareness 59

Brand Awareness Healthcare Keywords SEO 59

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience.

Marketing 64

Marketing Writing Medical Education 64

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Create a Cohesive Brand Voice. They may wonder: is this the same brand? Use Social Media Tools to Monitor Brand Mentions.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. It’s all about picking an influencer who aligns with your brand and your target audience. 4 Unique Attributes of Fitness Advertising.

Advertising 141

Advertising Brand Awareness Social Media Medical 141

Neil Patel

DECEMBER 22, 2021

I’ve written a bit more about how NFTs work (and how brands are using them) if you want to learn more. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits. Build Brand Awareness: Marriott.

Marketing 124

Marketing Brand Awareness Promotion Brand 124

Neil Patel

MARCH 10, 2021

It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. It’s not easy, especially because it can feel like so many brands follow identical or similar trends. Increase Brand Awareness. Conclusion.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

SEPTEMBER 17, 2020

As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers. People Learn About New Brands From Instagram. Another eye-opening statistic is how influential the platform is in helping people learn about new brands.

Brand Awareness 145

Brand Awareness Social Media Digital Marketing Engagement 145

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 128

Content Marketing Brand Awareness Marketing Content 128

Enchanting Marketing

JANUARY 14, 2025

Because they have tons of money to buy brand awareness. Focus on quality, on real connections, on real conversations, and then find a publishing schedule that works for you, that keeps you connected to the joy of creating. How to make content marketing work for your business Big corporations can afford to be boring.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Ahrefs

NOVEMBER 11, 2024

And we didn’t crunch any numbers to verify the potential impact on our brand awareness. We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. In fact, no one in SaaS, … Read more ›

Brand Awareness 116

Brand Awareness Marketing Consulting Projects 116

Adam Connell

JULY 18, 2024

Running Facebook contests can be a great way to boost brand awareness and grow your following—but what sort of giveaway should you run? Looking for Facebook giveaway ideas? I’ve got you covered. In this post, I’ll be sharing 24 winning Facebook giveaway ideas that you can use for inspiration. Plus, I’ll throw in a few.

Brand Awareness 116

Brand Awareness Brand Social Media Media 116

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Now, it’s time to actually find those businesses online and generate brand awareness. Want to build brand exposure? The goal is to use content to build brand awareness and find new clients.

Content 144

Content Brand Awareness Collaboration Keywords 144