Intergrowth

JANUARY 9, 2025

One of the websites is always a well-known brand (Bulletproof Coffee is one of my go-tos). The second is a smaller brand, with less than 100 web pages that see a few hundred visitors each month from search engines. The smaller brand will benefit from those fixes, too, but focusing on different initiatives will give them better results.

SEO

The Hoth

MARCH 11, 2025

Concepts like micro-moments, artificial intelligence optimization (AIO), and hyper-personalization are all revolutionizing the industry, so theyre the exact types of keywords youd want to target to stay on the cutting edge. These types of keywords are best for raising brand awareness and building trust with your customers.

Keywords

The Hoth

MARCH 25, 2025

Digital public relations (PR) is where you promote your brand through press releases and online media coverage. This typically takes the form of: Networking with bloggers and online journalists for brand mentions and backlinks through platforms like Source of Sources (SOS). Pitching stories to media outlets to ensure brand coverage.

SEO

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Digital PR and link-building In the digital age, ranking on search engines is the #1 way to increase a brands online reach.

Brand Awareness

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

Brand

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

Ads

Neil Patel

JANUARY 13, 2021

This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. It can help you position your brand, find potential customers, and build long-term relationships with them. Are you a new brand and trying to increase brand awareness?

Brand Awareness

Neil Patel

APRIL 23, 2021

Whatever marketing campaign you’re developing, the goal is to get your brand out there and help your target market see how they can’t live without your brand. Extended reality opens a world of opportunities to interact with products, services, and brands. Bring a certain layer of fun to your brand. Not with X reality.

Content Management System

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. If you do it right, you gain trust, loyalty, and advocacy for your brand. Sounds like brands just need to set up more Match profiles, right? Same concept here.

Content

Moz

NOVEMBER 15, 2020

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Some brands are built entirely around a particular persona, like Steve Jobs with Apple, but those examples can intimidate people.

Content Marketing

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. You can separate yourself from the competition and provide potential customers with a whole new and fascinating way to learn about your brand. Use it as your base to speed up the process, and then add in the brand voice during editing. I hardly do.

Brand Awareness

Neil Patel

FEBRUARY 24, 2021

While these people may not actually click over to your website, impressions help increase brand awareness. They interacted with your brand at some point, and this is your chance to draw them back in. Don’t try to tell viewers everything there is to know about your brand. Bold Text, but Not Too Much. Relevant Images.

Advertising

Quick Sprout

NOVEMBER 7, 2022

Effective link-building strategies are crucial for SEO, domain authority, and brand awareness. For example, let’s say you created a brand new website today. While nofollow links do not directly pass domain authority or link juice, they can still be helpful for brand awareness and referral traffic.

SEO

Neil Patel

SEPTEMBER 9, 2020

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It was produced with the aim of raising brand awareness. Obviously, this is great for brand exposure, but what has this got to do with link building?

SEO

Neil Patel

MAY 12, 2021

Likewise, you’ll need to write a description that sells your product or service while explaining your concept. For further branding and personalization, add a cover image and profile photo. When choosing an image: Keep it relevant and consistent with your other branding. Follow Facebook’s guidelines for images.

Social Media

Neil Patel

APRIL 16, 2021

They’re commercials between 10 and 30 seconds long, and you can use them for any marketing campaign, from promoting brand awareness to hyping up a new product. Finally, think about your brand. Ensure you include your brand name and a specific action for people to take. Focus on one core concept per ad campaign.

Ads

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. But, I am getting more brand exposure for my team and myself.

Brand

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful.

Recruitment

Quick Sprout

JANUARY 12, 2023

Initially pioneered by John Doerr, the concept of Objectives and Key Results (OKRs) is a proven goal-setting and leadership framework that individuals, team leaders, and organizations use to set ambitious goals and track outcomes. Objective: Increase brand awareness. What Is an OKR? OKR Template Examples by Industry.

Brand Awareness

Content Marketing Institute

JANUARY 14, 2019

Before I get into the marketing lifecycle concept and why it works, let’s go back in history. The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. The buyer loses interest in you but is still aware of your brand. Aware of your brand.

Sales

Express Writers

NOVEMBER 1, 2022

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness. With clever, memorable content during the holidays, you can give your brand awareness a boost. So, don’t be afraid to take some risks. Be Inclusive.

Content Marketing

Contently

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. Your KPIs will look different for building brand awareness, generating leads, driving sales, and retaining customers post-sale.

Publisher

BKA Content

JANUARY 8, 2024

That’s not to discount optimization — it’s incredibly useful for the following: Boosting website traffic Increasing brand awareness Improving user experience First and foremost, SEO makes your website easier for internet users to find. In fact, some tactics (such as keyword stuffing) may drop your rank.

SEO

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Learn more about brand awareness content. Learn more about setting your content goals.

Content Marketing

Credible Content

JUNE 19, 2023

Increase brand awareness. It should reflect the brand’s values and voice consistently. Call-to-Action: Including a clear call-to-action guides readers on the next steps and encourages them to engage further with the content or the brand. Improve your search engine rankings. Generate more leads and sales.

Engagement

BKA Content

SEPTEMBER 25, 2023

Focus on Google’s E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness. SEO Blogs Create Brand Awareness Posting new and original content on an ongoing basis sets you apart from your competitors. Successful bloggers often have posts of more than 1,000 words.

Website

Freelance Magic

JUNE 26, 2023

Not only does this provide added value, but it also helps me understand their brand goals and ensures I have future work (because of course I’m the best person to write the content I came up with the ideas for!). This would look different if the client’s main goal was to increase traffic or boost brand awareness.

Freelance

Kristi Hines

JUNE 27, 2021

Covering the entire marketing process, from brand strategy and brand activation, to marketing implementation across digital, and analytic applications, CAMP represents the full spectrum of marketing activities that every marketer should be familiar with. Program tuition is $4,700.

Digital Marketing

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic? Think of buzz marketing as the art of igniting excitement around a product or brand, so much so that it spreads through consumers like wildfire. Let’s begin!

Brand

Neil Patel

SEPTEMBER 20, 2021

Site architecture can be a difficult concept to understand, but it’s another critical step of optimizing your website. Follow the steps outlined in this guide and you’ll be well on your way to generating more traffic, increasing your brand awareness, and ultimately, earning more money. Create Simple Site Navigation.

Website

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.    That’s where this article comes in.

Content Marketing

Neil Patel

MARCH 28, 2023

For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers. Doing this reassures a potential customer who’s still skeptical about your brand.

Ads

BKA Content

AUGUST 16, 2023

Increases local brand awareness: Become the leading photographer in your area by strategizing your online presence. Practical SEO Tips for Wedding Photographers How do you put this concept of SEO content into practice and start reaping all these benefits? We have a few valuable tips from a professional perspective.

SEO