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As a practice, public relations (PR) has always been about raising brandawareness and attracting media attention, and digital PR simply translates these goals into the digital world. This is where digital PR is born, and where it ties into SEO.
When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. No brand wants to waste precious time and money selling to viewers who simply aren’t interested. Being a marketer is an interesting job. The best part? Bumper Ads.
Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. Its the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots.
It’s evident the company’s marketing goals go beyond brandawareness and lead generation. “When they start to engage with your company and your product, you want to make sure the experience is great,” says Stephanie Diamond, president of DigitalMedia Works, her marketing and content consultancy.
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At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand. A bigger company with a large marketing budget is most likely interested in building brandawareness, exposure and chipping away at a longer-term objective to improve market perception.
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