ContentWriters

MAY 29, 2024

Brand voice is the unique personality and tone you use to communicate with your customers. It’s what makes your brand feel familiar to customers and distinct from your competitors. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 64

Content Creation Brand Brand Awareness Content 64

Neil Patel

FEBRUARY 15, 2021

You can use it to drive traffic, revenue, and brand awareness. Create an Editorial Calendar for Your Social Media Marketing Strategy. Ask any of the most successful entrepreneurs, and many of them are likely to say an editorial calendar is one of the critical components of their content strategy.

Social Media 145

Social Media Media Marketing Agency 145

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

Editorial 52

Editorial IT Brand Awareness Content 52

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. As a small business owner, you may not have the same budget as Dove or other big brands, but you can craft content that clicks with your audience. Plus, you have control over the content shared.

Content 114

Content Social Media Brand Awareness Promotion 114

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined.

IT 141

IT Content Social Media Brand Awareness 141

Content Marketing Institute

FEBRUARY 20, 2018

Your differentiated editorial mission – your company’s unique perspectives and approach to creating content and how that distinguishes your content from your competitors. For example: Brand awareness: Are you struggling to penetrate a new market, launch a new product, or compete with a high-profile market leader?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools]. Click To Tweet.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. For a content plan to be meaningful, it must align with your marketing goals, which could include: Creating brand awareness. An Editorial Calendar. An editorial calendar is one of the most important components of a strong content plan. Ready to up your content game?

Editorial 52

Editorial Content Content Creation Construction 52

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Remember to test.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Backlinko

APRIL 17, 2024

They work exclusively with enterprise brands, helping them fix their website’s technical issues after performing a thorough site audit. He has a strong online presence and has worked with a lot of enterprise brands. For example, if the brand is in finance, we work with finance writers. We never farm writers for cheap.

SEO 117

SEO Agency Collaboration Content Creation 117

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Her native advertising rivals the quality of the best editorial content in the world.

Advertising 110

Advertising Editorial Content Marketing Ads 110

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 108

Content Marketing Marketing Content Content Creator 108

Content Marketing Institute

FEBRUARY 6, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness : Getting discovered by the right consumers. Branded content . To execute on your strategy effectively, include team members and skills , tools and technologies , editorial processes , and media channels. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blogging 98

Blogging Blog Brand Awareness Search Engine Optimization 98

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 110

Marketing Government Content Content Creation 110

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. For a reader, recognizable brand names signify a greater understanding, a source of information they can learn from and trust. What did it find?

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

APRIL 23, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Enhanced brand awareness or sentiment among potential customers? Here is a checklist for creating a simple editorial status report , which you can use to share key analytics and insights on an ongoing basis. Content Marketing Strategy Essentials.

Editorial 111

Editorial Social Media Content Marketing Brand Awareness 111

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Don’t miss an opportunity to share your research findings wide and far, even if you are focused on leads. Click To Tweet.

Projects 109

Projects Landing Page Editorial Brand Awareness 109

Content Marketing Institute

OCTOBER 29, 2018

For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

BKA Content

FEBRUARY 25, 2023

The answer lies in building trust, authority and brand recognition. Brand Awareness and Reputation Building An important benefit of online marketing for small businesses is that it helps to build your brand. You have multiple platforms in which to build your brand identity and voice.

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. 78% of brands that were the most successful with content in the past year have a content marketing strategy. 75% of brands say the most efficient content marketing tactic they use is search engine optimization.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Article Writing

NOVEMBER 16, 2022

Understandably, taking the leap of faith to promote your professional brand can be a little nerve-wracking. Could you give an overview of your involvement in the world of PropTech, and a bit about what you and the other Editorial Board members at Propmodo do? Those qualities are what you need to be a thought leader.

IT 72

IT Editorial Contractor Utilities 72

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. If you’re brand-new to the content creation process, don’t fret because we’re here to teach you how to develop a winning content strategy, regardless of your budget. Why is that?

Content Creation 98

Content Creation Content Social Media Content Creator 98

The Hoth

FEBRUARY 6, 2024

It helps build trust When done right, content marketing can boost awareness, credibility, customer loyalty, and demand generation. If your content delivers value for your customers they begin to trust in your brand. A video aimed at spreading brand awareness will look different than one created to drive conversions.

Content 94

Content Content Creation Keywords Promotion 94

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Kristi Hines

JULY 14, 2021

Avangate – Select best-selling software titles that align with your content, drive web traffic and build brand awareness. We feature the latest products, promotions, and online-only offers on our network from top global brands and niche advertisers alike. Affiliate Networks & Marketplaces. Every time.

Blogger 130

Blogger Content Creator Promotion Sales 130

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Hacker

MARCH 2, 2023

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. Heightened customer loyalty.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Content Hacker

DECEMBER 16, 2023

You HAVE to drive traffic, strategically so, and build your brand awareness. For example, if your goal is to increase brand awareness, an SEO-focused content strategy can boost your website’s visibility on search engine results pages (SERPs). This could be more website visitors or higher brand recognition.

Content Marketing 52

Content Marketing Brand Awareness Marketing Content 52

Moz

JANUARY 28, 2021

Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. Sometimes people have full editorial calendars, or they just wrote about something recently similar. That happens. It certainly happens.

Brand Awareness 61

Brand Awareness Projects Writer Editorial 61

ProBlogger

APRIL 5, 2017

Adhere to an editorial calendar and style standards to ensure that your readers know exactly when they can expect to read new content in a style, tone, and voice that remains present and unchanged throughout all of your company’s endeavors. Once you have your blog up and running, make sure it functions consistently and concisely.

Blogging 54

Blogging Blog Brand Awareness Editorial 54

Intergrowth

NOVEMBER 6, 2022

Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. And while it isn’t about trying to sell your products or services, it is a way to build your brand and drive sales. The more your customers enjoy your content, the more loyalty they’ll have to your brand.

Content Marketing 75

Content Marketing Marketing Content Agency 75