Backlinko

OCTOBER 23, 2024

This information will come in handy when building audience personas. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Knowing this will inform everything from the language you use to your local SEO strategy. Works well for audiences who prefer quick, visual information.

Content Marketing 111

Content Marketing Marketing Government Content 111

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. When you verify your account, you get access to important tracking information. Rich Pins Loaded With More Information than Average Pins.

Brand 145

Brand Social Media Marketing Keywords 145

Backlinko

MARCH 3, 2025

Think of it as people finding your content naturally when they search for information, products, or services. Updated information: Are they citing newer stats or trends? Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. These unpaid clicks are organic traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Content 70

Content Content Creation Medical Brand Awareness 70

Contently

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Technical writing is needed for any informative content with a specific purpose. Beyond just informing, technical content plays a decisive role in marketing. How Is Technical Writing Used?

Writing 64

Writing Marketing Medical Education 64

BKA Content

FEBRUARY 9, 2023

How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. Use it to let people get to know the faces behind your brand.

Brand 98

Brand Search Engine Optimization Social Media Brand Awareness 98

Verblio

OCTOBER 21, 2022

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. By creating informative and interesting blog posts, articles, infographics , and other types of content, you can reach a large audience of potential clients who may not have otherwise heard of your business.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Sponsored Brands to Increase Brand Awareness. Are you not prioritizing brand awareness? Sponsored Brands.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. Another option is dating apps. How to gain website traffic through social media?

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Create a Cohesive Brand Voice. They may wonder: is this the same brand? Use Social Media Tools to Monitor Brand Mentions.

Social Media 145

Social Media Media Marketing Brand Awareness 145

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. They want useful, actionable information to help them solve real commercial challenges and grow their organizations. Now, it’s time to actually find those businesses online and generate brand awareness.

Content 144

Content Brand Awareness Collaboration Keywords 144

Neil Patel

SEPTEMBER 17, 2020

As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers. People Learn About New Brands From Instagram. Another eye-opening statistic is how influential the platform is in helping people learn about new brands.

Brand Awareness 145

Brand Awareness Social Media Digital Marketing Engagement 145

Neil Patel

JANUARY 27, 2021

That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. A newsletter helps get your brand in front of the right people.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

MARCH 4, 2021

This gives your brand a customizable home on Amazon. An Amazon Storefront is a small version of the Amazon website just for your brand. You can showcase your best-selling products, tell your brand story and promote brand new products. Increase Brand Awareness. Enroll in Amazon Brand Registry.

Brand Awareness 130

Brand Awareness Advertising Social Media Proofreader 130

The Hoth

APRIL 8, 2025

Backlinks will also: Raise brand awareness Generate referral traffic Increase trust with your target audience (by appearing on credible websites) Improve your visibility in AI-generated responses (ChatGPT, Claude, etc.) Thats because digital PR is all about networking with online media professionals to improve brand visibility.

Editorial 59

Editorial Social Media Brand Awareness SEO 59

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Boost Brand Awareness. They’re more aware of your brand and your location as a result.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Neil Patel

FEBRUARY 24, 2021

Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. TikTok might not seem like the ideal platform for your B2C marketing campaign, but many brands have found success on the interactive platform. Informational Content. B2B Social Marketing Content. Visual Content.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Elna Cain

FEBRUARY 25, 2023

And this translates into credibility, which is how you can get your writing ahead, as the information you provide to your clients is built on trust. Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). When this happens – $$$.

Freelance 211

Freelance Writer Landing Page Consulting 211

Contently

FEBRUARY 28, 2023

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. This can also be a great opportunity for partnership with other brands, which NerdWallet does well, too.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. It’s all about picking an influencer who aligns with your brand and your target audience. 4 Unique Attributes of Fitness Advertising.

Advertising 141

Advertising Brand Awareness Social Media Medical 141

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally. Why Is B2B Storytelling Important—and Challenging?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

ContentWriters

OCTOBER 31, 2024

This leads to increased time on site, lower bounce rates, and stronger engagement with your brand. Visual Search Capabilities Visual search tools like Google Lens or Bing Visual Search allow users to search for information using images or videos instead of text. They use visual features like color, shape, and texture to find matches.

SEO 59

SEO Content Engineering Brand Awareness 59

Neil Patel

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. This also includes users interested in brands or organizations similar to yours or are otherwise part of your target audience. First, they see your brand from the influencer.

Ads 139

Ads Brand Awareness Social Media Persuasion 139

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. If these are your target demographics and you’re not using Instagram, you’re missing out on the opportunity of a lifetime to build brand awareness. Why Sell on Instagram?

Brand Awareness 143

Brand Awareness Sales Retail Brand 143

Credible Content

JUNE 2, 2023

Regular updates provide up-to-date and relevant information, enhancing the user experience. Regularly publishing blog posts enables you to delve deeper into topics and provide more comprehensive information. Exposed to a wider range of useful information from the web. Better ability to curate and synthesize information.

Blog Post 130

Blog Post Publisher Publishing Publishing 130

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. The campaign was informative, inspiring, and relatable to the audience.

Brand Awareness 115

Brand Awareness IT Social Media Content 115

Neil Patel

OCTOBER 14, 2020

More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. Promoted videos are a great tool for building brand awareness as people are increasingly discovering new products through videos.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. What is Content Writing? What Does a Content Writer Do?

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

MAY 28, 2021

For instance, a search for McDonald’s in New York leads to Google search results with information on nearby branches in the city. Hence, local customers can get relevant information on the products and offerings available in nearby outlets. Boost Brand Awareness. What’s the Benefit of Multiple-Location SEO?

SEO 145

SEO Landing Page Brand Awareness Retail 145

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Run a gap analysis.

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

iWriter

NOVEMBER 13, 2024

Users are seeking information rather than making a purchase. Top funnel keywords drive traffic to your website and build brand awareness. At the top of the funnel, users are often seeking general information. Top funnel keywords require a focus on content that informs and engages.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52