Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally. Why Is B2B Storytelling Important—and Challenging?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In this article, I’ll discuss everything you need to know to increase e-commerce sales for your retail brand through paid search and social ads.

Social Media 145

Social Media Sales Media Retail 145

Contently

MARCH 23, 2023

Why Engagement Content Metrics Matter The shift towards engagement as the best metric for measuring consumer sentiment and brand effectiveness can be attributed to several factors. Engagement content metrics measure brand sentiment and affinity, identify what resonates, and begin an authentic relationship-building process.

Engagement 120

Engagement Content Landing Page Brand Awareness 120

Neil Patel

MAY 28, 2021

Boost Brand Awareness. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. When customers use keywords related to your business’s offerings, your product pages could appear in the top search results. Food enthusiasts based in Washington, D.C. Conclusion.

SEO 145

SEO Landing Page Brand Awareness Retail 145

iWriter

NOVEMBER 13, 2024

Top funnel keywords drive traffic to your website and build brand awareness. Optimizing product pages and landing pages is essential here. Top-of-the-funnel keywords attract a wide audience and build brand awareness. This content helps attract a larger audience looking for answers.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Neil Patel

SEPTEMBER 9, 2020

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It was produced with the aim of raising brand awareness. Obviously, this is great for brand exposure, but what has this got to do with link building?

SEO 142

SEO Landing Page Retail Brand Awareness 142

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. Here is how their call-to-action may sound like: Call now and get this set of knives free with your vegetable chopping set.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

SEPTEMBER 16, 2021

Another title tag tip that will optimize your organic CTR is to leverage your corporate or personal branding. Make sure you: Don’t frontload your brand: I used to put my name at the front of the title but then I noticed it caused my rankings to drop. Next, in the same menu, you can also check your landing pages.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Neil Patel

AUGUST 6, 2021

Customer retention is a function of the experiences your customers have with your brand. Besides the potential to earn revenue, an affiliate program makes your customers feel like part of your brand. That’s why creating a community around your brand is an excellent way of boosting customer retention. Boost brand awareness.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

JUNE 24, 2021

Functionalities vary widely, but however you incorporate bots, they can be a powerful, real-time player in your digital marketing strategy , buttressing your PPC campaign with interactivity and deepened brand awareness. People like to make a connection with real people behind a brand. Improve Brand Awareness.

Utilities 96

Utilities Brand Awareness Landing Page Script 96

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

SEPTEMBER 20, 2021

Create Landing Pages. Every website needs somewhere for the user to land. If you’re using key marketing skills to drive traffic from your social media profiles you’ll need a landing page they can click over to before you sell to them or introduce them to your offer. What are some of your favorite free SEO tools?

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Click to a landing page?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JUNE 11, 2021

Marketing Objectives to Increase Brand Awareness. That’s why paid social media marketing objectives aimed at increasing brand awareness often come first, especially for new business owners. Improve page visits by 50 percent. This is one of the most common types of marketing objectives.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Neil Patel

NOVEMBER 25, 2020

It could also serve the purpose of raising brand awareness in your specific locale. Better yet, they can end up being your brand ambassadors. One such best practice is to create separate landing pages for each of your locations if you have more than one business location. This can increase brand loyalty.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

MARCH 23, 2021

Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Make Sure Your Landing Page (or Website) Meets Google Guidelines. If you’re sending traffic to a landing page, make sure that your landing page is compliant with the guidelines Google provides.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

DECEMBER 3, 2020

Similar to this, if your goal is to get people to visit your website, you can create a unique landing page to track your results. When people visit or click on the landing page, you’ll know that they came from that direct-mail campaign. And, 59% of US consumers say they actually enjoy getting mail from brands.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. Don’t stop at “exercise” for your yoga mat brand. Pathmatics is a marketing intelligence platform that dissects how brands advertise online. Create Better Content, Faster.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Contently

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publishing 136

Publishing Publisher Publishing Landing Page 136

Neil Patel

MARCH 23, 2021

Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Snapchat ads leverage unique advertising features such as augmented reality, face swap, and engaging filters to boost brand awareness and promote podcasts. Are you a beauty or lifestyle brand? Here’s how to do it.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

FEBRUARY 16, 2021

Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages. It’s actually a popup that displays after a reader has been on the page for a few minutes: Notice how it’s short, to the point. Copywriting is content writing with the direct goal of making a sale.

Copywriting 145

Copywriting Copywriter Landing Page Copy 145

Neil Patel

APRIL 19, 2021

There was a time when Spotify only dealt with large brands with big bank accounts. Spotify has opened the doors to smaller companies and brands by setting up a self-service Spotify Ads Studio where you can set your budget at $250 and let it go from there. On the next page, you’ll choose which type of ad format and platform you want.

Ads 138

Ads Advertising Brand Awareness Script 138

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Or raise brand awareness. Or drive traffic to help increase ad revenue.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is content created by individuals rather than brands. User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. People Trust Real People, Not Brands.

IT 123

IT Brand Awareness Social Media Content 123

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! Creating laser-targeted landing pages. Write Convincing Copy and Design Effective Landing Pages. Landing pages play a crucial role in the success of your campaign. Team Makeup.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. But, I am getting more brand exposure for my team and myself.

Brand 68

Brand Government Brand Awareness Finance 68

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

SEO 145

SEO Landing Page Keywords Social Media 145

The Hoth

MARCH 11, 2025

These types of keywords are best for raising brand awareness and building trust with your customers. Theyre called TOFU (top-of-the-funnel) keywords because they exist at the top of your sales funnel (when prospects are learning about your brand and products). Navigational.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Neil Patel

MARCH 16, 2021

By generating more activity on your posts, you gain more likes and followers who react positively to your brand or content. Local awareness ads are your new best friend. These ads drive brand awareness in specific regions, targeting users via location. Facebook Bidding Strategy. It’s time to dive into bidding. Conclusion.

Ads 116

Ads Brand Awareness Advertising Education 116

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience.

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Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. asking them for referrals on your “thank you” page after they’ve purchased your product.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Cross-promote on social channels.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. They needed to refresh the feeling that their brand was just for older men and wanted to attract more millennials.

Content 124

Content Brand Awareness Landing Page Brand 124

Backlinko

JUNE 4, 2024

In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Add User-Generated Videos to Your Product Pages Use video content to show off your products and educate customers. The beauty brand added shoppable content carousels to its landing and product pages.

Sales 108

Sales Marketing Search Engine Optimization Social Media 108

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Not quite.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107