Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine. Visual Content.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness.

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. It brings multiple campaigns together for lead generation and brand awareness. They offer more than 1,000 postcard designs too—so they’ll likely have something that’s right for you and your brand.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. Clearly Define Your Brand.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

ProBlogger

MAY 7, 2012

We all know that video blogging is a powerfully effective tool for business lead generation, but does everyone have what it takes to execute on it? Build Brand Awareness and Business with Creative Video Blogging. This guest post is by Ryan Critchett of RMC Tech. Originally at: Blog Tips at ProBlogger.

Brand Awareness 40

Brand Awareness Creativity Brand Entertainment 40

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. Research indicates that 80 percent of customers are more likely to do business with a brand that offers personalized experiences. Make sure they align with your brand. Clear and Compelling Content.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

ContentWriters

FEBRUARY 15, 2023

According to a recent HubSpot survey , social media will be among the top three marketing channels that brands invest in for 2023. Social media marketing is the process of promoting your product, service or brand on social media platforms such as LinkedIn, TikTok and Instagram. What Is Social Media Marketing?

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. You can separate yourself from the competition and provide potential customers with a whole new and fascinating way to learn about your brand. Use it as your base to speed up the process, and then add in the brand voice during editing. I hardly do.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

MARCH 16, 2021

By generating more activity on your posts, you gain more likes and followers who react positively to your brand or content. Local Awareness Ads: Hoping to increase attendance for a free event or store opening? Local awareness ads are your new best friend. Facebook Bidding Strategy. It’s time to dive into bidding.

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. It’s great to know what everyone in the world is talking about, but if you have a locally-based or locally-driven brand, you need to know how people are feeling in your particular area. Take a Stand.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. If your brand is family-friendly, don’t reach out to someone who’s known for being controversial.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Credible Content

JUNE 23, 2023

Opt-in Forms and Lead Generation Use direct response techniques to capture visitor information through opt-in forms and lead generation mechanisms. Enhanced Brand Awareness Engaging copy in direct response campaigns helps increase brand awareness and recognition among your target audience.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Step #1: Define Your Goals for Your Content Strategy. Different segments of the sales funnel warrant different types of content.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

SEPTEMBER 21, 2021

You get fast rankings, brand awareness, and, hopefully, revenue. Provide a number that shows the success you experienced from using their product or service (traffic or lead generation numbers, revenue numbers, or the number of opt-ins, for example). You even want to generate social backlinks to your website.

Blog 129

Blog Blogging Brand Awareness Social Media 129

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. But, I am getting more brand exposure for my team and myself.

Brand 68

Brand Government Brand Awareness Finance 68

Content Marketing Institute

FEBRUARY 20, 2018

For example: Brand awareness: Are you struggling to penetrate a new market, launch a new product, or compete with a high-profile market leader? Learn more about brand awareness content. Audience engagement: Do you need to raise your brand’s profile as a reputable source of information? Stay tuned for next steps.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

ContentWriters

FEBRUARY 8, 2023

Customer Story or Video Testimonials Customer stories or video testimonials are great examples of how your brand can be seen as an expert and provide credibility to your products and services. A B2B video like this spreads the word about your business and allows you to reach out to individuals unfamiliar with your brand.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. But UGC can also meet middle and bottom funnel goals such as leads and sales.

Marketing 123

Marketing Content Entertainment Social Media 123

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Awareness Goals.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

APRIL 2, 2021

Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ. Lead Generation. Demand Generation. B2B Demand Generation Strategies. Likely not.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Gating content for lead generation.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.    That’s where this article comes in.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. . “One of the ways to do that is to understand the customer at a level where we can deliver content to them that’s relevant and useful,” he says. Take the Mailchimp website as an example.

Sales 129

Sales IT Search Engine Optimization Content 129

The Hoth

DECEMBER 7, 2022

If you’re a brand-new startup , you’ll need to allocate a significant portion of your budget to building brand awareness , for example. . Let’s say that your initiatives are to increase brand awareness and to retarget prospects that left without checking out. Leads generated. Lead generation software.

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

Neil Patel

SEPTEMBER 25, 2020

They’ll teach you how to grow a community around your brand and engage followers. They can also come up with content and advertising strategies that: bring new potential customers to your business re-engage leads drive conversions and more… 3. In this case, you’d measure the number of leads generated or, simply, conversions.

Social Media 141

Social Media Consulting Media Marketing 141

ContentWriters

MARCH 6, 2024

Writers are then equipped to incorporate these optimization elements to drive visibility, elevate your overall domain authority, and expand brand reach. Compared to a general content brief, an SEO content brief adds specific elements to help the content resonate with the audience and rank well in search engines. Target audience.

SEO 98

SEO Writing Content Brand Awareness 98

Content Marketing Institute

FEBRUARY 6, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness : Getting discovered by the right consumers. Lead generation : Identifying and qualifying consumers who are most likely to become customers. Branded content . Click To Tweet. Click To Tweet. Product marketing.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Instead of blogging about a topic like ‘What is SEO,’ you can make a video for it to share on your YouTube channel – which can help with your brand-building efforts.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

APRIL 8, 2021

The platform is incredibly powerful for finding strategies the top brands are using and implementing them into your creative before you hit publish. Browse real-life examples from top brands, filter by ad type, and see their exact strategies for success. ” However, Facebook Creative Hub isn’t an average ad mock-up tool.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

The Hoth

OCTOBER 20, 2022

They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal. In fact, ads can increase brand awareness by 80%. . Besides brand awareness and CTR , here are a few other things PPC can achieve: Generate more leads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Get involved in community events to help bring your brand to life & capture #content. Click To Tweet.

Content Marketing 110

Content Marketing Recruitment Marketing Content 110

The Hoth

JANUARY 24, 2023

If you want to enjoy continued growth year-over-year, you’ll need a marketing team where each member focuses on one specific task full-time – such as content marketing , lead generation, and increasing revenue. They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue.

Agency 96

Agency Recruitment Marketing Lead Generation 96

Bramework

MARCH 6, 2024

16 Powerful Steps to Build Brand Awareness for Your Blog Business Third Step: Present the Company’s Solution to the Problem This is the moment of truth. You should set out the problem from the frustrated customer’s perspective.

Writing 98

Writing Proofreader Brand Awareness Sales 98

Moz

NOVEMBER 16, 2020

When we're in those moments of next, primed and ready to discover content or advertising from brands, what are the topics engaged with the most? Brand Awareness. Brand awareness includes campaigns optimized for KPIs like impressions, clicks, and pageviews. Lead generation. Video campaigns.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

BKA Content

AUGUST 25, 2023

SEO campaigns generate high-value leads and conversions at a lower cost than traditional advertising. These campaigns also expand your customer base by establishing your brand as a thought leader in your industry. This not only generates B2B leads but drives up end-user demand, which in turn increases B2B demand.

Manufacturing 98

Manufacturing SEO Search Engine Optimization Social Media 98