Backlinko

OCTOBER 23, 2024

Infographics : Ideal for presenting data in a digestible way. Social media posts : Ideal for engagement and brand awareness. But not every platform will be right for every brand. Helpful for audiences seeking in-depth knowledge on specific topics. Videos : Perfect for visual learners and complex topics.

Content Marketing 111

Content Marketing Marketing Government Content 111

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster. Another option is dating apps. Then, send a request.

Website 145

Website SEO Recruitment Brand Awareness 145

Ahrefs

NOVEMBER 11, 2024

We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness. We didn’t hire any consultants for this project. In fact, no one in SaaS, … Read more ›

Brand Awareness 117

Brand Awareness Marketing Consulting Projects 117

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. This is one sure-fire way to separate yourself from the competition, gather precise data about your audience, and help increase your brand awareness. Things have quickly changed. Dynamic Ads.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

The Hoth

APRIL 8, 2025

Backlinks will also: Raise brand awareness Generate referral traffic Increase trust with your target audience (by appearing on credible websites) Improve your visibility in AI-generated responses (ChatGPT, Claude, etc.) Thats because digital PR is all about networking with online media professionals to improve brand visibility.

Editorial 59

Editorial Social Media Brand Awareness SEO 59

Neil Patel

OCTOBER 2, 2020

The Amazon algorithm presents what it thinks are the most relevant results. Once you know how to use them, they can increase your brand awareness and potentially boost sales. Brand Name. Sometimes people are looking for a specific brand, such as Levi jeans or a Lodge frying pan. Actually, yes.

Keywords 145

Keywords SEO Brand Awareness Engineering 145

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. As mentioned, B2B content marketing presents different challenges from B2C content marketing. Now, it’s time to actually find those businesses online and generate brand awareness.

Content 144

Content Brand Awareness Collaboration Keywords 144

Neil Patel

OCTOBER 13, 2020

Listicles help present a large amount of information in small, easy-to-scan, numbered sections. For content creators and marketers, listicles are a convenient way of presenting information in bite-size portions. Here are a few ways to leverage listicles’ power to drive clicks, traffic, and build brand awareness.

Writing 143

Writing Content Brand Awareness Prose 143

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally. Why Is B2B Storytelling Important—and Challenging?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. It wasn’t too long ago that “celebrity endorsement”’ was something that only the world’s biggest brands could actually afford.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. 9 Ways to Target Pet Owners Using Paid Ads.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

NOVEMBER 9, 2021

In one case study, Hemp Black (a thriving technology company), chose Cohley to help them launch a visual campaign that defined their brand identity and overall style. Encourage customers to leave reviews about your brand or products whenever, wherever, including third-party sites like Yelp, Google, TripAdvisor, and more. By going live.

Social Media 145

Social Media Media Content Content Creation 145

Neil Patel

OCTOBER 21, 2021

The video streaming giant offers streamers a unique platform to share information and grow brand awareness. Big brands like Bon Appetit have taken advantage of the platform, as have many smaller, non-franchised organizations. Brand Establishment. Seventy percent of viewers bought from a brand after seeing it on YouTube.

Social Media 143

Social Media Brand Awareness Collaboration Promotion 143

Credible Content

JUNE 2, 2023

Presents information in engaging and innovative ways. This creative process strengthens your ability to think outside the box and present information in engaging and innovative ways. Enhanced Brand Awareness: Daily blog posts establish a consistent online presence. Increases brand awareness.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Neil Patel

DECEMBER 2, 2021

The sheer demand for online shopping makes the holiday period one of the best times to launch a new digital marketing strategy, but competition between brands also makes an effective strategy necessary. In response, many brands have been distancing themselves from heavy discounts and Black Friday deals.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

The Hoth

JANUARY 30, 2025

Digital PR is the online equivalent of traditional public relations, where marketers aim to expand a brands reach and boost its credibility through various media channels. Instead of presenting the data in a static way, the authors chose to make it as fun and visual as possible, which paid off!

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Moz

NOVEMBER 15, 2020

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Some brands are built entirely around a particular persona, like Steve Jobs with Apple, but those examples can intimidate people.

Content Marketing 83

Content Marketing Brand Marketing Content 83

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! It's a 100-year-old publishing brand. Brand signals. But the other area I want to look at is what I talk about as brand signals. They need to make some money.

SEO 59

SEO Keywords Brand Agency 59

Neil Patel

SEPTEMBER 9, 2020

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It was produced with the aim of raising brand awareness. Obviously, this is great for brand exposure, but what has this got to do with link building? Rich Snippets.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? So says Eric Hess, senior program manager for content marketing at REI, who presented REI’s How-To Guide to How-To Content at Content Marketing World.@REI Click To Tweet.

Brand Awareness 111

Brand Awareness Content Retail Content Marketing 111

Freelance Union

OCTOBER 18, 2022

Building brand awareness is vital if you’re hoping to begin a budding career as a freelance tattoo artist. Here are six brand-building tips to help you start your career as a freelance tattoo artist. That’s where building a personal brand and increasing brand awareness come in.

Freelance 98

Freelance Portfolio Brand Awareness Social Media 98

Neil Patel

MAY 28, 2021

When customers search for a local establishment offering a specific product or service, the search results will present the local businesses that specialize in it. Boost Brand Awareness. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. Conclusion.

SEO 145

SEO Landing Page Brand Awareness Retail 145

Bramework

MARCH 6, 2024

Third parties who are not paid to sell your product naturally present with integrity when they rave about your product — they are not earning a commission for the sale. First Step: Present the Problem Try to see the problem from your customer’s perspective. Word of mouth marketing is still compelling.

Writing 98

Writing Proofreader Brand Awareness Sales 98

Neil Patel

FEBRUARY 25, 2021

The photos let you visually present your brand and emphasize the varying usage of your products. Sure, presenting products sounds interesting. Here are some ways brands can use them to improve their results. What if you want to boost brand awareness and increase traffic to your website? Highlight Videos.

Ads 116

Ads Landing Page Brand Awareness Social Media 116

iWriter

DECEMBER 9, 2024

Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content. If you like how a certain article is structured or the way a topic is presented, provide it as a reference.

Freelance 52

Freelance Writer Social Media Copy Persuasion 52

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. But, I am getting more brand exposure for my team and myself.

Brand 68

Brand Government Brand Awareness Finance 68

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. How can I use content marketing to increase brand presence in the most efficient way? Build brand awareness by personalizing your brand with #content, says @MariyaBentz. Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Media Marketing Storytelling 126

Credible Content

JANUARY 21, 2023

You present indisputable facts. When you are writing a blog post, you are presenting an idea. You can increase your brand awareness and recognition. You can make an emotional connection with your target audience and build brand loyalty. Facts are presented convincingly. You change their mind. It is specific.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. Every brand needs a content marketer. This is content that’s helpful to both your brand and its audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Quick Sprout

NOVEMBER 7, 2022

Effective link-building strategies are crucial for SEO, domain authority, and brand awareness. For example, let’s say you created a brand new website today. While nofollow links do not directly pass domain authority or link juice, they can still be helpful for brand awareness and referral traffic.

SEO 126

SEO Brand Awareness Engineering Text 126

ContentWriters

FEBRUARY 8, 2023

Customer Story or Video Testimonials Customer stories or video testimonials are great examples of how your brand can be seen as an expert and provide credibility to your products and services. A B2B video like this spreads the word about your business and allows you to reach out to individuals unfamiliar with your brand.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Neil Patel

MAY 12, 2021

For further branding and personalization, add a cover image and profile photo. When choosing an image: Keep it relevant and consistent with your other branding. Present a video report. This way, they can see the faces behind the brand and become more comfortable with your company and what you offer.

Social Media 145

Social Media Advertising Promotion Creativity 145