Contently

MARCH 23, 2023

Why Engagement Content Metrics Matter The shift towards engagement as the best metric for measuring consumer sentiment and brand effectiveness can be attributed to several factors. Engagement content metrics measure brand sentiment and affinity, identify what resonates, and begin an authentic relationship-building process.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

Neil Patel

DECEMBER 14, 2020

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot.

Ads 145

Ads Sales Brand Awareness Landing Page 145

iWriter

SEPTEMBER 10, 2024

In the bustling digital marketplace, where every click counts and competition is just a heartbeat away, one question looms large for online retailers: Do you need an e-commerce blog? In this post, we’ll explore how an e-commerce blog enhances your brand visibility and transforms casual browsers into loyal buyers.

Blogging 52

Blogging Blog Search Engine Optimization Brand Awareness 52

Neil Patel

OCTOBER 19, 2021

First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. It has always been an important measure of retail succes s , and naturally, the more foot traffic an area has, the more chances there are to make sales. Foot Traffic Vs. Online Traffic: What Are the Pros and Cons.

Sales 140

Sales Retail Social Media Advertising 140

Smart Blogger

FEBRUARY 16, 2023

Zipwhip , 2019) Podcasts, blog posts, and videos are the top three content types for generating awareness and demand. 93% of brands say they got new customers due to the videos posted on their social media accounts. Brand Building Statistics Let’s talk about the brand, baby. of retail sales worldwide. growth rate.

Digital Marketing 110

Digital Marketing Marketing Retail Landing Page 110

Copywriter Collective

MARCH 12, 2024

If you are scratching your head about accelerating your brand and generating a much bigger annual revenue, there are some steps you’d be wise to follow moving forward. By doing so, you could improve your brand’s image, generate genuine, high-quality leads, and improve your business’s revenue.

Brand Awareness 52

Brand Awareness Copywriting Copywriter Agency 52

BKA Content

MAY 3, 2023

has millions of e-commerce companies, with online purchasing representing over 13% of total retail sales. E-commerce businesses depend on favorable search results to gain new clients and increase brand awareness. They can showcase particular products or services and promote your brand awareness.

Engineering 93

Engineering SEO Brand Awareness Search Engine Optimization 93

Neil Patel

OCTOBER 4, 2021

30 percent of all retail sales occur between Black Friday and Christmas. For many people, featured sales are the reason to go shopping on Black Friday and Cyber Monday, turning these days into bonanzas for retailers. Every interaction potential customers have with your brand goes into their purchasing decision.

Retail 120

Retail Brand Awareness Sales Digital Marketing 120

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. 9 Ways to Target Pet Owners Using Paid Ads.

Ads 129

Ads Food Brand Awareness Marketing 129

Smart Blogger

MAY 8, 2023

Unlike retail consumers who may have different reasons for buying something, the motivations for business customers often boil down to saving or making more money. Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns.

Copywriter 80

Copywriter Copywriting Brand Awareness Social Media 80

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. It brings multiple campaigns together for lead generation and brand awareness. They offer more than 1,000 postcard designs too—so they’ll likely have something that’s right for you and your brand.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

MAY 28, 2021

Boost Brand Awareness. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. Let’s say you’re a clothing retailer catering to international customers. An example is clothing retailer Uniqlo, which has an online website for Singapore. Conclusion.

SEO 145

SEO Landing Page Brand Awareness Retail 145

Smart Blogger

SEPTEMBER 8, 2023

Email blasting can be a cornerstone of your digital marketing strategy and one of the best ways to build loyalty and brand awareness. When a brand takes a moment to speak to you directly, it’s like they’re giving you a virtual nod, making you think, “Hey, they get me!” How Are Email Blasts Used?

Brand Awareness 97

Brand Awareness Retail Email Copy Social Media 97

Neil Patel

JANUARY 31, 2022

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Not quite.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

JANUARY 13, 2022

This becomes an immediate association with your business which shines a big positive light on your brand. Games encourage people to interact with your brand and create a real relationship. Grow Brand Awareness. Luckily, there are other ways to entice people to your brand without giving stuff away for free.

Marketing 120

Marketing Brand Awareness Food Digital Marketing 120

Neil Patel

SEPTEMBER 9, 2020

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It was produced with the aim of raising brand awareness. Obviously, this is great for brand exposure, but what has this got to do with link building? Product Videos.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

APRIL 1, 2021

This link points users to multiple brand blog posts and membership webpages. Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer. Fun” works here because the company features tons of colorful images of smiling people modeling the products—it’s on-brand. Lush is a values-driven brand.

Hospitality 137

Hospitality Social Media Retail Copy 137

Neil Patel

AUGUST 3, 2021

Start by searching for a brand and clicking on the relevant name from the drop-down menu. There are hundreds of industries out there, and you can learn a lot from all of them, whether it’s high-end luxury retail , insurance, or the law. Start by searching for any brand you love, then look at that brand’s competitors.

Ads 136

Ads Advertising Copy Brand Awareness 136

ContentWriters

MAY 10, 2023

Smart, Strategic Partnerships Spotify has continued to invest heavily in partnerships and collaborations with multiple recognizable brands, artists, and influencers, including Coca-Cola, Starbucks, and Nike, to create exclusive playlists and offers for their customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Smart Blogger

JUNE 6, 2023

In this article, we’ll dive into social media, covering the 101 info first and then sliding into actionable techniques to skyrocket your brand’s digital footprint. It involves monitoring, creating, and maintaining a brand’s presence across social media platforms. That power of brand visibility and awareness.

Social Media 65

Social Media Management Media Brand Awareness 65

Buffer

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 78

Digital Marketing Marketing Social Media Search Engine Optimization 78

Neil Patel

MARCH 27, 2023

The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier. Messaging and storytelling are also important.

Content 102

Content Keywords Brand Awareness Retail 102

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is content created by individuals rather than brands. User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. People Trust Real People, Not Brands.

IT 123

IT Brand Awareness Content Social Media 123

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. If these are your target demographics and you’re not using Instagram, you’re missing out on the opportunity of a lifetime to build brand awareness. Why Sell on Instagram?

Brand Awareness 143

Brand Awareness Sales Retail Brand 143

Neil Patel

APRIL 20, 2021

Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. What Are Marketing Funnels? A Real-Life Marketing Funnel Example.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. More users, more sales, and more brand awareness. One-third of American Pinterest users say they use the platform to follow brands. People want brands they can rely on and trust.

Food 145

Food Brand Awareness Sales Keywords 145

Neil Patel

DECEMBER 18, 2020

One key to success in the e-commerce is your brand reputation. If your store is on a platform that users rate poorly, it could negatively impact your brand’s reputation by extension. One of the main reasons many big brands and independent sellers rely on Shopkick is that it’s great to ensure profit margins stay healthy.

Social Media 145

Social Media Brand Awareness Retail Sales 145

Copywriter Collective

APRIL 14, 2023

These experiences help build brand loyalty and increase the time spent on the site, a necessary SEO metric. Among these driving forces are the growing implementation of AR technology in healthcare applications, the increasing adoption of AR and VR in retail e-commerce, and many others.

Copywriting 64

Copywriting Copywriter SEO Search Engine Optimization 64

Smart Blogger

NOVEMBER 23, 2022

With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team. This marketing campaign is a winning example of sonic branding , which is the use of a distinctive sound to make an association with a brand.

Marketing 105

Marketing Social Media Brand Awareness Advertising 105

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Smart Blogger

JUNE 2, 2023

Blogs, videos, podcasts, infographics – a content marketing strategy is all about sharing knowledge to build brand awareness and loyalty. Event Marketing : Imagine event marketing as hosting a party for your brand. What makes your brand different? For instance, Instagram is perfect for brands with strong visual content.

Marketing 82

Marketing Social Media Brand Awareness Retail 82

ContentWriters

FEBRUARY 1, 2023

Category Pages Category pages target keywords for when people search for brands, collections, and specific groups of products. Email Newsletters Email newsletters are another tool to help you use keywords to build brand awareness and provide high-quality content to your subscribers.

Sales 52

Sales Manufacturing Content Social Media 52

Neil Patel

MARCH 17, 2021

Generation Z isn’t the best target audience for every brand. While they might not be a fantastic audience for brands in the alcohol or broadcast TV spaces, there are definitely some things Generation Zers do enjoy. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

Ads 145

Ads Advertising Social Media Recruitment 145

Smart Blogger

JUNE 11, 2024

Users see a post, like this one (Note the shopping bag icon in the lower left corner): When users click on a specific item, or in this case the entire image, they see the brand’s Instagram shop and can buy right in Instagram. This lets users convert without ever leaving the app. Take a look at these top ads: 9.

Advertising 79

Advertising IT Social Media Ads 79

Fat Joe

JULY 7, 2023

Like traditional PR, it can help you influence how potential customers perceive your brand. Digital public relations (PR) is a set of marketing tactics used to increase brand awareness and enhance online reputation. And because it takes place on digital channels, it’s one of the best methods for acquiring high-quality backlinks.

SEO 52

SEO Agency Marketing Social Media 52

Smart Blogger

JULY 12, 2023

Pinterest is not just about pinning your favorite recipes or dream destinations; it’s a powerhouse for your brand’s visibility and a secret weapon for driving traffic to your site. Here’s why… Boosts Brand Awareness Pinterest is your virtual canvas, your online showroom where your brand shines.

Marketing 64

Marketing Education Brand Awareness Social Media 64

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? One company that’s doing just that – with gusto – is outdoor-gear retailer REI. REI’s recipe videos inject our brand into the conversation; they nurture the relationship with our customers.

Brand Awareness 110

Brand Awareness Content Retail Content Marketing 110