Contently

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Run a gap analysis.

Pharmaceutical 140

Pharmaceutical Healthcare Brand Awareness Content 140

Credible Content

JUNE 2, 2023

Enhanced Brand Awareness: Daily blog posts establish a consistent online presence. Regular sharing of valuable content reinforces brand identity. Increases brand awareness. Readers associate the brand with expertise and reliability. Can lead to increased brand loyalty and recognition.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Quick Sprout

SEPTEMBER 16, 2022

It’s the best for hosting accessible webinars and has a wide range of features, making it ideal for businesses of all sizes. If you’re interested in which might be the best solution for your business, check out our full reviews on the best webinar software here. Click here to sign up for free.

Collaboration 122

Collaboration Education Brand Awareness Professional Services 122

Neil Patel

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. This makes your case study more believable and helps build trust in your brand. Infographics, webinars , and even podcasts can also be used to highlight case studies.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. If you do it right, you gain trust, loyalty, and advocacy for your brand. Sounds like brands just need to set up more Match profiles, right? The reward?

Content 130

Content Brand Awareness Content Creator Education 130

Neil Patel

OCTOBER 16, 2020

However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand. Let them enroll in an event such as a webinar.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. They needed to refresh the feeling that their brand was just for older men and wanted to attract more millennials.

Content 122

Content Brand Awareness Landing Page Brand 122

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. But, I am getting more brand exposure for my team and myself.

Brand 68

Brand Government Brand Awareness Finance 68

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Improve Brand Awareness and Exposure.

Ads 116

Ads Marketing Brand Awareness Education 116

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. Get your older content ready for webinars, podcasts, and workshops!

Blog 98

Blog Blogging Content Brand Awareness 98

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. Get 50% Off Your First Order of XYZ Product Today Only!”

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Webinars: Valuable for interactive learning and lead nurturing. Social media posts : Ideal for engagement and brand awareness. Webinars/live streams: Host events discussing your content topics to generate buzz and showcase expertise.

Content Marketing 99

Content Marketing Marketing Government Content 99

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Not quite.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Guest spots on webinars with other influencers. Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools].

Promotion 110

Promotion Brand Awareness Editorial Team Content 110

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. Educate current and potential customers on the factors that differentiate your brand. Hello, ROI!)

Content 91

Content Persuasion Content Creation Sales 91

Neil Patel

DECEMBER 13, 2021

We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach. While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. Let’s begin.

Ads 126

Ads Sales Social Media Advertising 126

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. As a small business owner, you may not have the same budget as Dove or other big brands, but you can craft content that clicks with your audience. Plus, you have control over the content shared.

Content 115

Content Social Media Brand Awareness Promotion 115

ContentWriters

OCTOBER 12, 2022

Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing. This is where it gets tricky because we all know that branding is incredibly valuable, but it’s hard to measure the value. The goal of many marketing campaigns is to contribute to branding efforts.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Contently

DECEMBER 29, 2022

For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. Your KPIs will look different for building brand awareness, generating leads, driving sales, and retaining customers post-sale.

Publisher 134

Publisher Publishing Publishing Landing Page 134

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Hold live webinars on a regular schedule that gives customers the opportunity to ask questions. Take the Mailchimp website as an example. Respond to questions quickly and ask for feedback.

Sales 129

Sales IT Search Engine Optimization Content 129

ContentWriters

MARCH 8, 2023

It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer. By creating content, you can introduce yourself and your brand to the world and build a reputation for being an expert in your field.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

The Hoth

NOVEMBER 30, 2022

Webinars . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . The entire funnel represents the customer journey from discovering your brand to becoming a buyer. . Email marketing . Testimonials . Case studies .

Marketing 105

Marketing Education Construction Landing Page 105

Verblio

OCTOBER 19, 2022

Backlinks are important because they have a massive impact on your organic search rankings, and at the top of the funnel, this is where you want to excel to get maximum eyes on your content and improve brand awareness. Measuring the amount of earned backlinks that point to your content shows the strength and stature of your assets.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Smart Blogger

MARCH 3, 2023

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Jenn and Sam of This Tiny Blue House use a general optin incentive but make the signup form pop by using their brand colors. Webinar Webinars provide crazy results.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Kristi Hines

JUNE 27, 2021

Covering the entire marketing process, from brand strategy and brand activation, to marketing implementation across digital, and analytic applications, CAMP represents the full spectrum of marketing activities that every marketer should be familiar with.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. The goal is to get people to think of the company first when they want a soft drink, motorcycle, handbag, or brand of toilet paper.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

Smart Blogger

FEBRUARY 13, 2023

Attention-Grabbing Introductory Video Video marketers use these videos to increase brand awareness by introducing site visitors to a company’s brand and all it has to offer. Encourage prospects to engage with your content by telling them who you are, what your brand mission is, and how you can help them.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Buffer

DECEMBER 5, 2023

But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. For example, we recently talked about pivoting your personal brand in an article and revamped that post for LinkedIn. 4: How do you make content repurposing a seamless part of your workflow?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. 78% of brands that were the most successful with content in the past year have a content marketing strategy. 75% of brands say the most efficient content marketing tactic they use is search engine optimization.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. For a reader, recognizable brand names signify a greater understanding, a source of information they can learn from and trust. What did it find?

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

JANUARY 14, 2019

The buyer loses interest in you but is still aware of your brand. Aware of your brand. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Blogs that build brand awareness (creative stories, real-life experiences, pieces with entertainment value).

Sales 108

Sales Marketing Concept Digital Marketing 108

Neil Patel

MARCH 28, 2023

For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Brafton

JULY 18, 2024

The very first goal of content marketing, or any marketing, really, is brand awareness. Note: When I talk about performance, I’m talking about the primary purpose of a blog post, which is, ultimately, to get users onto your site and get them engaging with your brand. Which results in more eyeballs on our content and our brand.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Content Marketing Institute

JULY 24, 2018

They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108