Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally. Why Is B2B Storytelling Important—and Challenging?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

iWriter

JULY 3, 2024

In addition, content marketing helps businesses increase brand awareness and visibility online. This boosts brand recognition and drives traffic to the business website, ultimately leading to more conversions and sales. Webinars provide a platform to engage with your target market more personally.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Backlinko

JUNE 25, 2024

Here’s a complete breakdown of the most implemented marketing tactics among B2B marketers: Marketing Tactic Share of B2B Marketers Search Engine Optimization (SEO) 49% Content Marketing 43% Organic Social Media 43% Email Marketing 36% Paid Social Media 35% In-Person Tradeshows & Events 35% Virtual Events & Webinars 28% Search Engine Marketing (..)

SEO 61

SEO Search Engine Optimization Social Media Advertising 61

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. Get 50% Off Your First Order of XYZ Product Today Only!”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Run a gap analysis.

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. They needed to refresh the feeling that their brand was just for older men and wanted to attract more millennials.

Content 124

Content Brand Awareness Landing Page Brand 124

Quick Sprout

SEPTEMBER 16, 2022

It’s the best for hosting accessible webinars and has a wide range of features, making it ideal for businesses of all sizes. If you’re interested in which might be the best solution for your business, check out our full reviews on the best webinar software here. Click here to sign up for free.

Collaboration 122

Collaboration Education Brand Awareness Professional Services 122

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. But, I am getting more brand exposure for my team and myself.

Brand 68

Brand Government Brand Awareness Finance 68

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. The goal is to get people to think of the company first when they want a soft drink, motorcycle, handbag, or brand of toilet paper.

Copywriter 80

Copywriter Copywriting Brand Awareness Social Media 80

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. As a small business owner, you may not have the same budget as Dove or other big brands, but you can craft content that clicks with your audience. Plus, you have control over the content shared.

Content 120

Content Social Media Brand Awareness Promotion 120

Neil Patel

AUGUST 11, 2021

Another great way to get links and boost your site authority is to look for unlinked mentions of your brand or company name. You might discover plenty of brand mentions all over the web. Host a Webinar. Free webinars introduce your brand and product to a wider audience. Webinars take time. Free backlinks.

Marketing 143

Marketing Consulting Social Media Brand Awareness 143

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. If you connect better through audio, you can try launching a podcast or host a webinar. Ramping up your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic.

Website 145

Website SEO Recruitment Brand Awareness 145

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. If you do it right, you gain trust, loyalty, and advocacy for your brand. Sounds like brands just need to set up more Match profiles, right? The reward?

Content 131

Content Brand Awareness Content Creator Education 131

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Webinars: Offering real-time interaction and knowledge-sharing, webinars facilitate engagement and demonstrate expertise.

Engagement 52

Engagement Audience Content Storytelling 52

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Brafton

JULY 18, 2024

The very first goal of content marketing, or any marketing, really, is brand awareness. Note: When I talk about performance, I’m talking about the primary purpose of a blog post, which is, ultimately, to get users onto your site and get them engaging with your brand. Which results in more eyeballs on our content and our brand.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

ContentWriters

OCTOBER 12, 2022

Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing. This is where it gets tricky because we all know that branding is incredibly valuable, but it’s hard to measure the value. The goal of many marketing campaigns is to contribute to branding efforts.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Content Hacker

APRIL 10, 2024

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Brand awareness, product demos, customer testimonials? You’re not alone in asking these questions.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

ContentWriters

DECEMBER 6, 2023

Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. The more people get to know who you are and what you do, the more likely they are to think of your brand when they encounter a problem to which you have the solution. Create style guidelines and templates.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Contently

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. That centrality is crucial for organizations to keep their brands top of mind. But what do our peers think? Or, more importantly, our bosses?

Content Marketing 52

Content Marketing Engagement Content Marketing 52

ContentWriters

MARCH 8, 2023

It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer. By creating content, you can introduce yourself and your brand to the world and build a reputation for being an expert in your field.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Neil Patel

APRIL 20, 2021

Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. What Are Marketing Funnels? What is a marketing funnel?

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Not quite.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Smart Blogger

MARCH 3, 2023

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Jenn and Sam of This Tiny Blue House use a general optin incentive but make the signup form pop by using their brand colors. Webinar Webinars provide crazy results.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

BKA Content

JULY 10, 2024

Every touchpoint allows you to reinforce your brand message, build trust, and influence your audience to make a purchase. After the sale, you offer helpful assistance or content that keeps the buyer engaged with your brand and ready to purchase from you again. What Is an Example of a Touchpoint?

Marketing 52

Marketing Social Media Brand Awareness Insurance 52

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Improve Brand Awareness and Exposure.

Ads 116

Ads Marketing Brand Awareness Education 116

Smart Blogger

FEBRUARY 13, 2023

Attention-Grabbing Introductory Video Video marketers use these videos to increase brand awareness by introducing site visitors to a company’s brand and all it has to offer. Encourage prospects to engage with your content by telling them who you are, what your brand mission is, and how you can help them.

Content Marketing 95

Content Marketing IT Marketing Brand Awareness 95

Verblio

OCTOBER 19, 2022

Backlinks are important because they have a massive impact on your organic search rankings, and at the top of the funnel, this is where you want to excel to get maximum eyes on your content and improve brand awareness. Measuring the amount of earned backlinks that point to your content shows the strength and stature of your assets.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Smart Blogger

JUNE 2, 2023

Blogs, videos, podcasts, infographics – a content marketing strategy is all about sharing knowledge to build brand awareness and loyalty. Event Marketing : Imagine event marketing as hosting a party for your brand. What makes your brand different? Once you’ve identified your USP, make it the star of your messaging.

Marketing 82

Marketing Social Media Brand Awareness Retail 82

The Hoth

NOVEMBER 30, 2022

Webinars . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . The entire funnel represents the customer journey from discovering your brand to becoming a buyer. . Email marketing . Testimonials . Case studies .

Marketing 105

Marketing Education Construction Landing Page 105

Buffer

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 78

Digital Marketing Marketing Social Media Search Engine Optimization 78

ContentWriters

FEBRUARY 13, 2024

The focus of ungated content is awareness. It helps potential customers find your website, building brand awareness and trust. BambooHR does this well with its webinar landing pages. Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web.

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

Content Hacker

FEBRUARY 6, 2024

By reading this piece, you’ll get the lowdown on how thought leadership can transform not just how potential clients see you but also how they discover and decide on your brand. This strategy plays a crucial role in brand discovery. This shows its powerful impact on business growth and brand visibility.

Marketing 52

Marketing Brand Awareness Social Media Brand 52

Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. 78% of brands that were the most successful with content in the past year have a content marketing strategy. 75% of brands say the most efficient content marketing tactic they use is search engine optimization.

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Neil Patel

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. This makes your case study more believable and helps build trust in your brand. Infographics, webinars , and even podcasts can also be used to highlight case studies.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145