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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.

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Navigating Crisis Communications in Business: Strategies and Preparation

Grammarly

Effective crisis communication is not merely a reactive strategy; it is part of a proactive approach to establishing a strong, resilient brand, built on trust and credibility. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What Is Crisis Communications?

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. says John Oxford, Renasant’s director of corporate communications. Click To Tweet.

Education 111
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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

Fortunately, this means there’s lots of room for today’s more advanced communication technologies to find their footing on the marketing landscape – and plenty of time for businesses to leverage them before falling behind the curve. Voice-activated communication. The robot even has its own Twitter handle. Click To Tweet.

Brand 111
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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

The three areas include: Guidelines and governance – editorial quality standards, preferred practices, and guiding principles that define and distinguish the value of your brand’s content. Editorial plans should incl guidelines & governance, processes & tools, team resources. Guidelines and governance.

Editorial 111
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How to Start Freelancing (With No Experience)

Freelance Magic

For example, if you decide to say yes to every freelance writing project coming your way — from motor companies to direct-to-consumer brands — you’ll have to start from scratch each time you onboard new clients: Learning about their industry, the trends in the space, and the type of clients. Narrowing down also saves you time in the long run.

Freelance 239
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Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Content Marketing Institute

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 111