Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

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Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. And that leaves a positive brand reputation? They’ve nailed the theory.

SEO 101

SEO Content Finance Concept 101

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Below is an example of how heritage skincare brand CeraVe did just that.

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Content Marketing Marketing Utilities Content 95

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Congratulations. Line length.

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Brand Creativity Electronics Manufacturing 144

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. , but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement.

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Engagement Marketing Content Social Media 95

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

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Brand Retail Search Engine Optimization Keywords 116

Freelance Union

MAY 17, 2023

Your brand values are how you show up as a business, a brand, a freelancer. When you clearly share your brand values everywhere your brand shows up, you’ll attract the exact types of customers and partners you’re wanting to reach. Establishing Your Brand Values First, you need to establish your values.

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Freelance Magic

DECEMBER 6, 2022

For example, for the “unusual ways I generate ideas” concept, I could create a post that walks through each way I generate content ideas. If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts.

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Freelance Storytelling Concept Brand 260

Ashleyn Writes

JANUARY 10, 2025

You can ask me questions directly related to the content, or you can ask me questions in adjacent categories that expand on those concepts. I will provide the content for you to review. Provide a list of 15 questions you would like to ask me on your show. Get curious!

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Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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Backlinko

MARCH 25, 2025

Monetization paths: Security tool affiliates, corporate training programs, display ads, consulting, premium newsletters Success requirements: Verifiable security credentials, ability to explain technical concepts clearly, commitment to staying current with evolving threats 4. And it has no signs of slowing down. But the low $0.83

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Blog Blogging Medical Finance 103

Make a Living Writing

SEPTEMBER 17, 2024

Brand journalism might be a perfect fit for you. Brands have the budgets and the motivation to pay good writers what they’re worth. But how do you find brand journalism gigs? There’s a few key ingredients to success in brand journalism. Find out how to get started with brand journalism in this Q&A.

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Brand Freelance Storytelling Concept 81

The Hoth

DECEMBER 17, 2024

After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. The concept of domain authority is huge in the link-building world, as its how SEOs judge the ranking power of a domain. Enter SEO for Real Estate , a brand-new offering from The HOTH.

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SEO Engineering Keywords Website 97

Buffer

JULY 31, 2024

💡 If you’re new to this concept, first read our essential guide to content curation. View this post on Instagram A post shared by ThredUp (@thredup) To stay on top of brand mentions, notifications aren’t enough.

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Social Media Content Retail Content Creator 106

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

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Freelance Magic

NOVEMBER 6, 2024

Finance Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. You’ll find easier success (and pay) working for personal brands in this niche. Fortunately, you don’t have to be a finance guru to be a finance writer.

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Freelance Finance Writing Medical 130

Backlinko

DECEMBER 9, 2024

Note: If another brand is offering reciprocal links but ALSO asking you to pay, its likely not worth it. The same concepts apply here.) Digital PR Digital PR involves getting your brand featured in online media outlets, which can lead to valuable backlinks (and a lot of exposure). It’s mutually beneficial.

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Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. You’ll need to explain complex concepts in a way that’s easy to understand.

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Content Writer Writer Content Writing 239

Express Writers

OCTOBER 25, 2022

It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. Plus, you’ll discover some helpful tips for creating evergreen content to build your brand effectively. And what it isn’t.

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Brand IT Long Form Content Content 97

Neil Patel

APRIL 29, 2021

Your goal is to drive organic traffic to your site by ranking for keywords that help customers find your brand on search engines. As defined by Google , an entity is “A thing or concept that is singular, unique, well-defined and distinguishable.” Entities can be people, places, products, companies, or abstract concepts.

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SEO Search Engine Optimization Concept Keywords 145

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

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Ads Brand Advertising Social Media 87

Contently

SEPTEMBER 13, 2024

Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Given that a picture speaks a thousand words, marketers need to pay especially close attention to the ones they pick for their ongoing branding campaigns.

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Grammarly

NOVEMBER 5, 2024

This guide provides an in-depth look at the concept of consensus, why it’s important for teams and practical strategies for building consensus in both in-person and remote-work environments. Use Grammarly’s team style guides to encourage team members to use on-brand, inclusive messages wherever they communicate with colleagues.

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Express Writers

DECEMBER 17, 2024

The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for. Your published content is your business ambassador to the world.

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Writer Content Writer Search Engine Optimization Social Media 52

Backlinko

MARCH 31, 2025

Brand new to using it? Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. In under 1,500 characters, summarize [YOUR BRAND’S] voice, tone, and personality.” No problem.

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Social Media Consulting Ads Brand 77

The Hoth

MARCH 25, 2025

Digital public relations (PR) is where you promote your brand through press releases and online media coverage. This typically takes the form of: Networking with bloggers and online journalists for brand mentions and backlinks through platforms like Source of Sources (SOS). Pitching stories to media outlets to ensure brand coverage.

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SEO Brand Awareness Social Media Engineering 59

Content Marketing Institute

MARCH 17, 2023

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. Continue reading →

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Concept Education Content Social Media 123

Melanie Saxton

SEPTEMBER 27, 2023

But what I didn’t expect was exposure to a concept called “storyscaping.” Each connection inspires engagement with another, so the brand becomes part of the customer’s story. ” Self-help books should do more than simply convey messages and lessons.

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Storytelling Editorial Advertising Digital Media 130

Grammarly

NOVEMBER 9, 2023

A one-pager is a concise document, generally around 250 words, that summarizes information like an offer, process, concept, or policy. One-pagers are also used to pitch concepts to prospective investors and to summarize lengthy business reports. It can also be the part that explains the concept or policy the one-pager covers.

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Landing Page Concept Education Copy 115

Neil Patel

JUNE 9, 2020

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. The origin of the concept, also known as marketing mix , goes back to 1960 when McCarthy introduced it in his book Basic Marketing: A Managerial Approach. But sadly nothing is that easy. :/.

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Marketing Promotion Concept Agency 145

ContentWriters

OCTOBER 31, 2024

This leads to increased time on site, lower bounce rates, and stronger engagement with your brand. On the one hand, having your answers featured can increase brand awareness and authority. Use related terms and concepts to help AI understand the context and relationships within your content. Leverage semantic SEO.

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SEO Content Engineering Brand Awareness 59

Buffer

MAY 23, 2024

Many copywriting formulas are different derivatives of the same core concept. For example, if you sell sustainable fashion products, consumers might not know how much carbon footprint they accrue by purchasing from fast fashion brands. By clear in social media, I mean both concept and clarity. Why is it untrue?

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Copywriter Copywriting Social Media Persuasion 125

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. But digital marketing experts disagree.

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The Hoth

JANUARY 9, 2023

Read on to learn how you can acquire a Google knowledge panel for your brand name. . Yet, they can also show up for abstract concepts, such as influencer marketing or SEO. . Yet, this definition is a bit too simplistic, as knowledge panels can also appear for concepts at times. What is a Google Knowledge Panel?

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Social Media Search Engine Optimization Concept SEO 116

Neil Patel

NOVEMBER 16, 2020

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. How to Come up With a Concept for a Series of Videos. Once you know what you’re trying to do, you can define your vlogging content concept: What should the format be?

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Script Concept Content Marketing Promotion 145

Neil Patel

AUGUST 31, 2021

It’s great to know what everyone in the world is talking about, but if you have a locally-based or locally-driven brand, you need to know how people are feeling in your particular area. What are the general concepts that your target audience seems to be talking about a lot? Find Local Trends in Your City and State. Take a Stand.

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Marketing Social Media Lead Generation Concept 137

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. PR professionals would network with journalists and media professionals to secure promotional spots for their brands, which proved to be wildly successful.

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Brand Awareness SEO Promotion Retail 59