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This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 💡 If you’re new to this concept, first read our essential guide to content curation.
If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. That’s why you might want to rethink or at least review your social media content policies. But the concept is frequently misunderstood. Click To Tweet. Click To Tweet.
Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers.
Remarkable brands are more than a logo. We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. That’s why seeing a brand in a certain context, again and again, trains our minds to think of that brand whenever we randomly see those things in real life.
Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Given that a picture speaks a thousand words, marketers need to pay especially close attention to the ones they pick for their ongoing branding campaigns.
Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.
Entity-based SEO is helpful for searchers but slightly has made things a bit more complicated for contentcreators. Keywords still matter because they connect your content to queries. Your goal is to drive organic traffic to your site by ranking for keywords that help customers find your brand on search engines.
It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content.
Key SEO Trends in 2024 Gone are the days of churning out high volumes of keyword-rich content at a chance to reach the top rankings. Each shift brings both challenges and opportunities for savvy contentcreators. When your content thoroughly addresses user intent, visitors are more likely to find exactly what they want.
Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums. The reward?
Unique blog image content can offer other benefits, including increased customer trust and brand recognition. That’s an increase you can’t ignore if increasing brand recognition is on your radar. Original image content has an often-overlooked SEO benefit, too, and that’s the improvement of Google’s E-A-T score.
From that, you can build campaigns and content around topics that matter. Have you seen Twitter trending topics as you scroll the news or check out the latest updates from your favorite contentcreators? What are the general concepts that your target audience seems to be talking about a lot? Take a Stand.
Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option.
Unique blog image content can offer other benefits, including increased customer trust and brand recognition. That’s an increase you can’t ignore if increasing brand recognition is on your radar. Original image content has an often-overlooked SEO benefit, too, and that’s the improvement of Google’s E-A-T score.
A longer piece might get fewer finishes because of its length, but it might have a greater impact on someone who ends up spending more time with it and builds greater affinity with your brand. “If If your aim is to drive leads, you don't need to make more #content, just more effective content. Click To Tweet.
AI tools help determine the best topics and keywords for SEO purposes and inform more strategic decisions about what type and frequency of content should be created based on current interests. Revolutionizing the speed at which brands create content. Taking personalization to the next level with generative AI content.
Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. You’re not just an anonymous contentcreator trying to drive your business. How to Come up With a Concept for a Series of Videos. You’re a real person.
Expertise : the level of skill and knowledge demonstrated by the contentcreator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the contentcreators or the site itself.
Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” It’s two different languages for the same concept. Audit your reputation online and figure out if you need to do some work : Check out the search results for your brand name that do not include your site.
Providing a video-based educational experience allows you to: Position your brand as a niche authority. This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept. Advanced hosting platforms.
When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.
Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again. If you’re a busy contentcreator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you. It’s a simple enough concept. How does it work?
Many copywriting formulas are different derivatives of the same core concept. Here are the ten most common and effective copywriting formulas for creating social media content. For example, if you sell sustainable fashion products, consumers might not know how much carbon footprint they accrue by purchasing from fast fashion brands.
Reenergizing your content team. It can be hard for contentcreators to stay focused and motivated when they are producing the same content pieces over and over. Contentcreators often shy away from the idea of process because of how the concept is typically applied,” he says. Relate it to your brand.
What Are the Disadvantages of Three-Minute YouTube Shorts Creating three-minute YouTube shorts can come with several drawbacks that contentcreators should carefully consider. Contentcreators must weigh the benefits of producing longer shorts against the investment in both money and time.
Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. How to Come up With a Concept for a Series of Videos.
Or a brand copywriter if you have experience in branding. If you love writing blogs, you could do content marketing. Companies hire social media contentcreators to promote their products and services on different social media platforms like Facebook , Twitter , Instagram , YouTube, and TikTok.
He gives clear examples for content that converts and content that falls flat. Creating Fat Content explains exactly how to write great content all while boosting traffic. Empower Your Writing : Skills for Today’s ContentCreator — By Farnoosh Brock Contentcreators come in all forms these days.
Contentcreators should start optimizing content for AI searches in addition to traditional SEO. Social media, in particular, will benefit from AIs ability to produce dynamic, eye-catching video content at scale, helping brands engage their audiences with fewer resources.
Contentcreator Ali Abdaal, in a video about his creative workflow , revealed a great template he uses to add a “story” to his informational videos. If you can, save the biggest problems for last: the customers complaining on social media, the tarnishing of a good brand. Act 1 – Exposition. Act 5 – Denouement.
Contentcreator Ali Abdaal, in a video about his creative workflow , revealed a great template he uses to add a “story” to his informational videos. If you can, save the biggest problems for last: the customers complaining on social media, the tarnishing of a good brand. Act 1 – Exposition. Act 5 – Denouement.
Some content marketing books are more focused on the mindset it takes to be a great marketer, while others focus on tips and tactics that boost your marketing efforts. Both elements are equally important when it comes to creating a successful content marketing strategy. In his second book, Content Inc.
Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue. Once published, Contently Analytics will show you which articles performed best, so you can double down on what’s working.
Use relatable metaphors to explain content marketing. Explaining ROI starts with making sure executives understand the definition of content marketing and how it will get your brand to achieve goals. Metaphors are always a great way to relate new or misunderstood concepts. Explain what the investment will do.
Each year, the trends you latch onto could be the difference between your brand blending in or standing out. Ready to future-proof your brand? They determine which direction the conversation is headed, dictating where brands, influencers, and users alike set their sails. Staying ahead of social media trends is no easy feat!
Here are seven songwriting secrets that will help you make your content stronger. Writers know strong stories capture audiences and bring concepts to life. Instead of seeing ourselves as the writers or original contentcreators and then having editors review it, what if we saw ourselves as collaborators, building pieces together?
The Complete Guide To SEO for Wedding Photographers As a wedding photographer, you are a contentcreator — one whose work can speak for itself. Creates long-lasting results: Paid advertising is temporary but SEO-driven content can last for years, consistently bringing more clients to your photography services.
Borrow a page from RBC’s playbook by: Decentralizing content creation: Empowering finance departments to produce and manage their own financial content fosters a sense of ownership. Streamlining the review process: Having only one or two key members as reviewers reduces bottlenecks in content production.
They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue. That way, you’ll have someone focusing on creating content to rank higher on search engines, someone else to work on acquiring new customers, and another marketer to work on growing your money.
Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Strong copywriting skills are essential for communicating brand messages effectively and persuading customers to take action. Tips for Success : Gain experience in content management systems (e.g.,
This flat theme has mint green accent colors and will inspire you to embrace the best side of content marketing. I’m fond of this theme because it’s clean, unbeatable, and will enhance your personal brand. You can also use a background image to customize the theme to your brand. What more could you want? The SSMAG [ Download ].
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. Here you will write content for courses. Depending on what happens in the world, trends can shift at any time.
Three Methods of Copying Content Now let's look at the three scenarios I see most often for copying content. You have content on one site you own and want to copy it to another site you own. This concept is a fairly reasonable one at first. After all, you created a piece of content; why shouldn't you use it as you please?
From those 5,000-plus options, you have to choose tech that will work for contentcreators, content strategists, content consumers, anyone who handles content governance, marketing or business analysts, the IT department, and so on and so on. Anyone who has seen that ubiquitous martech landscape chart knows that.
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