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SEO for Contractors: How To Increase Traffic to Your Site As a contractor, your business depends on leads, referrals and new clients to stay active year-round. How important is SEO for contractors? What Is SEO for Contractors? How Does SEO Help Contractors?
This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. And that leaves a positive brand reputation? They’ve nailed the theory.
Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?
Here is a great process for coming up with a business name : Brainstorm as many words, concepts, ideas, beliefs, descriptors, etc. 5 Develop a brand identity. Your brand identity is very important. These are the colors, images, and logos that customers associate with your brand. 6 Set up a Google Workspace account.
Let’s understand this concept better with one of Backlinko’s top-ranking content clusters on YouTube marketing. Your process can change based on the type of website you’re working on—whether it’s brand new or well established. In this case, “home renovation contractors” is a good keyword for building a cluster.
Semantic concepts are like family trees or brainstorming maps, where one idea branches out into many words that often appear together. Our high-quality SEO content runs circles around AI-generated posts when it comes to search rankings, user satisfaction, brand reputation and backlinks. What Are Semantic Keywords?
Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born. After all, construction workers and contractors are your target audience, so wherever they are online is relevant to your business.
From experience and from talking with other writers, it’s best to be an independent contractor and have several clients as a finance writer because you can charge more and make more money in the long run! Financial writers also need to be able to ensure brand consistency throughout all media and content. But, what does this mean?
Once I’ve found that element, I research the heck out of it and focus on that concept. Even if this concept is only loosely related, it will generally pull my brain out of a rut. Jeff Goldstein, SEO director/operations manager, Contractor Calls. I once based a plumber’s web design on a cool-looking bag of beef jerky.
Semrush reports that 57% of companies have a documented content marketing strategy in place , while Meaningful Brands discovered that 9 out of 10 consumers expect brands to offer content. Do you have: Branding Guidelines , Style Guide , Mission Statement ? Use this helpful list to prepare yourself: Freelancer or Agency?
Highlighting Your Brand In addition to giving visitors the answers they need, high-quality blogs reflect well on your brand: Personality: If the tone of your writing is friendly, your company comes across as kind and caring. Americans invest 200% more time reading articles than emails (about 10 posts a day).
So it grows your brand instead of sucking the life out of it. What information do you need to know about your audience, your brand, and SEO? That’s why I created my NEW concept called the Content Cake. Your brand story and differentiation factor. So it doesn’t fade away into nothing. So it doesn’t earn zero results.
For example, if you’re learning to code, you can use coding-focused models to help you work through errors and explain basic concepts. Generative AI platforms are supposed to generate brand-new content with every response. Making content creation more accessible OpenAI’s platforms make it easier for novices to explore new skills.
Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. Let’s say I’m thinking of developing a tool that makes it easier to recruit contractors, and I want to learn more about what’s on community managers’ minds. Does that sound like you?
Let your CEO know how SEO will positively impact your conversion rate , website traffic , reputation, and brand awareness. CMOs and brand exposure . Last but not least, your CMO will want to know how SEO will impact brand exposure. . How to find the best general contractors in your area. Undermount vs. drop-in sinks.
Consider if your brand can provide: Guides for small businesses who’ve never had to ship product before Tips on how companies can message shipping updates and delays to consumers Advice on how to improve the delivery component of a business UX or language tips for updating delivery messaging in apps or on websites.
Paired with SEO services, your brand can have three or four links in the SERPs. If you need more backlinks, focus on : Quality over quantity: Getting backlinks from hundreds or thousands of sites is useless if those sites aren’t related to your brand. They’ll even optimize your brand to rank high for local voice searches.
Strong copywriting skills are essential for communicating brand messages effectively and persuading customers to take action. Tips for Success : Familiarize yourself with industry-specific terminology, cultivate strong research skills, and demonstrate your ability to simplify complex concepts through your writing samples.
Understandably, taking the leap of faith to promote your professional brand can be a little nerve-wracking. You’re focusing beyond your company products and services and starting a conversation about niche happenings and concepts that your target audience will care about. Those qualities are what you need to be a thought leader.
We were happy being sold, we loved the TV jingles and brand mascots, we ate it up. Writers Can Fight AB5 and Save Independent Contractor Jobs Give those a read, and you’ll see that they mention those key phrases several times, along with a few related phrases. Or is the deadline tonight, and then the item goes away forever?
Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born. After all, construction workers and contractors are your target audience, so wherever they are online is relevant to your business.
The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. I’m continually searching for new approaches, new trends, new concepts. Hire a sub-contractor to help you complete the work. No, not necessarily, although it helps.
It’s my hope that shooting this link over to all relevant clients will save your team a ton of time, and ensure that the brands you’re serving are standing on steady ground with some good education. Do everything you can to help your community and Google associate your brand name with your specialty. One hypothetical client’s story.
Between juggling deadlines, contractor communications, cross-team functionality, client expectations, and — somehow — still making time for every lunch-and-learn or mandatory midday stretch sesh, there isn’t always a lot of time left over for the nitty gritty. Marketers at agencies have their hands full.
I doubt Namely would have been such a breeze to implement or required so little training if someone brand-new to HR was at the helm. For someone brand new to HR, the increased capabilities might be needless or overwhelming. You’ll also get tools to create an on-brand career site that looks good on mobile.
There are also site or brand-level factors, like credibility. They hire thousands of contractors through companies like LeapForce and LionBridge to do "search engine evaluation" tasks for them. Readability Test Tool One of the more abstract concepts Google estimates is "readability". Why is this bad?
If my client can’t convince that CEO that he really is successful, how difficult do you think it will be to sell that CEO on the concept that my client has something he doesn’t already have? Put Magic in your Life Reply Valerie Alexander April 13, 2010 at 4:26 pm I just hired a contractor who doesn’t have a website.
Stay branded as whoever you are! Diversifying into other niches has been invaluable to me, my business and my personal brand. Stay *branded* as whoever you are! Or from the business side, do you know about things like how to select a general contractor, how to make sure you get what you pay for, how to read or write an estimate?
Those sources generally fall into two groups: Heroes are those celebrity thought-leaders who have followings around their personal brands. These are your indirect How can my brand stand out? But you emerge from it being incredibly well-attuned to the state of content marketing for your brand. These are your direct competitors.
Searches need to display an intent for something close to your keyword instead of simply containing a related concept. Broad match doesn’t just match keywords—it captures a wide range of intent related to your chosen keyword. It balances reach and cost per click as a middle option between broad and exact match types.
A DBA is simply a name under which you conduct business, offering no legal protection but allowing brand flexibility. This structure is suited for individual self-employed contractors, consultants, or small business owners who prefer to start with minimal bureaucratic overhead and tax simplicity. Who needs a sole proprietorship?
This level of expertise ensures that the content resonates with its intended audience, builds trust, and positions your brand as a thought leader. Expert writers not only provide accurate and relevant content but also inspire customers trust and loyalty through increased brand authority.
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