Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. , but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement.

Engagement 95

Engagement Marketing Content Social Media 95

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 112

Creativity Healthcare Digital Marketing Projects 112

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

Creativity 111

Creativity Marketing Content Creator Construction 111

Content Marketing Institute

OCTOBER 3, 2018

But that’s changing as the creative class – photographers, videographers, musicians, et al. – If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. But the concept is frequently misunderstood. Click To Tweet. Click To Tweet.

Social Media 111

Social Media Brand Media Content Creator 111

Backlinko

MARCH 25, 2025

Monetization paths: Security tool affiliates, corporate training programs, display ads, consulting, premium newsletters Success requirements: Verifiable security credentials, ability to explain technical concepts clearly, commitment to staying current with evolving threats 4. And it has no signs of slowing down. The challenge? A lower $0.98

Blog 103

Blog Blogging Medical Finance 103

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 111

Creativity Content Marketing Marketing Content 111

Buffer

JULY 21, 2020

Remarkable brands are more than a logo. We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. That’s why seeing a brand in a certain context, again and again, trains our minds to think of that brand whenever we randomly see those things in real life.

Brand 97

Brand Content Creator Marketing Advertising 97

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. ? ?. Comics aren’t just SMASH, WHAM, KAPOW! BuddyScalera Click To Tweet. storytelling Click To Tweet.

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publishing Publisher 130

Buffer

JULY 31, 2024

💡 If you’re new to this concept, first read our essential guide to content curation. View this post on Instagram A post shared by ThredUp (@thredup) To stay on top of brand mentions, notifications aren’t enough. There are so many creative ways to build on a thought leader’s content.

Social Media 106

Social Media Content Retail Content Creator 106

Grammarly

NOVEMBER 5, 2024

This guide provides an in-depth look at the concept of consensus, why it’s important for teams and practical strategies for building consensus in both in-person and remote-work environments. Groupthink often stifles creativity, leading to suboptimal decisions. Encouraging every team member to share their input helps prevent this.

Collaboration 111

Collaboration Communication Construction Finance 111

Backlinko

MARCH 31, 2025

Brand new to using it? Advanced model for reasoning and creativity. Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. This guide will show you how to use ChatGPT the right way.

Social Media 94

Social Media Consulting Ads Brand 94

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

Audience 97

Audience Brand Entertainment Social Media 97

Contently

SEPTEMBER 13, 2024

Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Given that a picture speaks a thousand words, marketers need to pay especially close attention to the ones they pick for their ongoing branding campaigns.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. For example, I wrote an in-depth review of using Teachable , a course platform for creatives.

Content Writer 239

Content Writer Writer Content Writing 239

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. The Cheetos Museum wasn’t intended to be a transcendent experience.

Brand 88

Brand Social Media Recruitment Manufacturing 88

Express Writers

DECEMBER 17, 2024

The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for. Your published content is your business ambassador to the world.

Writer 52

Writer Content Writer Search Engine Optimization Social Media 52

Neil Patel

DECEMBER 10, 2020

Unique blog image content can offer other benefits, including increased customer trust and brand recognition. That’s an increase you can’t ignore if increasing brand recognition is on your radar. If done right, this will become a vital part of your personal brand strategy. Explain a Concept. Placing Images on Your Blog.

Blog 128

Blog Blogging Landing Page Freelance 128

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

Brand 110

Brand Marketing Food Publishing 110

Neil Patel

DECEMBER 8, 2020

Unique blog image content can offer other benefits, including increased customer trust and brand recognition. That’s an increase you can’t ignore if increasing brand recognition is on your radar. If done right, this will become a vital part of your personal brand strategy. Explain a Concept. Placing Images on Your Blog.

Blog 129

Blog Blogging Landing Page Freelance 129

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Ads 132

Ads Marketing Advertising Social Media 132

Moz

MAY 10, 2020

The process was extremely creative, iterative, and collaborative. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.

Creativity 70

Creativity SEO Content Hospitality 70

Words Matter by Wix

NOVEMBER 19, 2020

The books listed below cover different aspects of writing, from creativity and inspiration, to advice from the experts, to , grammar and style : Writing Down the Bones , by Natalie Goldberg. Steal Like an Artist: 10 Things Nobody Told You About Being Creative , by Austin Kleon. Creativity and inspiration. by June Casagrande.

Creativity 81

Creativity Writing Storytelling Writer 81

Neil Patel

DECEMBER 15, 2020

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests.

Script 125

Script Concept Social Media Insurance 125

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Likewise, you’ll need to write a description that sells your product or service while explaining your concept.

Social Media 145

Social Media Advertising Promotion Creativity 145

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. Together, they create a powerful connection between brands and consumers. They are the keys that unlock the door to engage a, persuasive, and memorable brand messaging.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Neil Patel

MARCH 28, 2023

For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers. However, let’s say your audience is still too big. Placement #2.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Grammarly

MAY 3, 2024

Generative AI tools can make us more productive and more creative. For example, if you asked the model to “Write a haiku about butterflies flying off the coast in Costa Rica,” the AI model can deduce the requested format (a haiku), the subject matter (butterflies flying), and the need for imaginative, creative writing.

Concept 121

Concept Recruitment Text Creativity 121

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Content Marketing Institute

OCTOBER 9, 2018

March 2010 were the first days of vertical content as a concept. Snapchat also introduced the first vertical advertising concept, “3V – Vertical Video Views,” a concept later embraced by Instagram for its advertising services and, a few months ago, its IGTV platform. A lot of brands are using Instagram Stories.

Audience 111

Audience Entertainment Concept Storytelling 111

Buffer

MAY 23, 2024

And don’t be afraid to be creative if you want to use them in innovative ways using visuals and videos! Many copywriting formulas are different derivatives of the same core concept. By clear in social media, I mean both concept and clarity. All this to say, don’t think of copywriting formulas in a vacuum.

Copywriter 125

Copywriter Copywriting Social Media Persuasion 125

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. If you do it right, you gain trust, loyalty, and advocacy for your brand. Sounds like brands just need to set up more Match profiles, right? Same concept here.

Content 131

Content Brand Awareness Content Creator Education 131

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

JUNE 17, 2021

Does your brand need a slogan? It’s a rallying point for your brand. Your slogan can be written and spoken after your brand name, to help people remember what you’re about. This helps your slogan become synonymous with your brand name. In many ways, it can bolster your brand marketing strategy. Here’s why.

Brand 135

Brand Creativity Sales Digital Media 135

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Every brand has a story to tell—and Google Web Stories helps you tell yours. Before you create your first Google Web Story, think about your brand’s image.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140