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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52
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Best Colors for Branding and Marketing: Are You Using the Right Colors?

Neil Patel

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

Brand 110
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Cultural Writer — Gifts Beyond the Spa

Melanie Saxton

From soufflé for brunch to food tastings, pottery lessons, adventures in photography, and shopping for art, these thoughtful gift options will surely add fond memories (and a lot of fun) to this special occasion. How about brunch at a brand-new restaurant? Consider a food-tasting experience at Avila’s micro restaurant.

Writer 130
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10+ Inspiring Buzz Marketing Examples That’ll Inflate Your Brand

Smart Blogger

Ready to make your brand the talk of the town? Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic? Think of buzz marketing as the art of igniting excitement around a product or brand, so much so that it spreads through consumers like wildfire. Let’s begin!

Brand 59
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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

You’ll learn: The core concepts of each P (and why they still matter) How to build a strong 4 Ps foundation Real-world examples that bring the 4 Ps to life Practical ways you can use AI to solidify your 4 Ps plan Using the 4 Ps of Marketing for Winning Campaigns What makes the 4 Ps of marketing so special? This guide explains how to do that.

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. , but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement.

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. And that leaves a positive brand reputation? They’ve nailed the theory.

SEO 81