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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52
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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. And that leaves a positive brand reputation? They’ve nailed the theory.

SEO 101
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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. , but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Monetization paths: Security tool affiliates, corporate training programs, display ads, consulting, premium newsletters Success requirements: Verifiable security credentials, ability to explain technical concepts clearly, commitment to staying current with evolving threats 4. And it has no signs of slowing down.

Blog 103
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Best Colors for Branding and Marketing: Are You Using the Right Colors?

Neil Patel

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

Brand 110
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Cultural Writer — Gifts Beyond the Spa

Melanie Saxton

From soufflé for brunch to food tastings, pottery lessons, adventures in photography, and shopping for art, these thoughtful gift options will surely add fond memories (and a lot of fun) to this special occasion. How about brunch at a brand-new restaurant? Consider a food-tasting experience at Avila’s micro restaurant.

Writer 130
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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. For example, someone who wants to write about the food and beverage industry would enter “food and beverage” in the keyword search box. You can use these keywords as inspiration for content ideas.

Food 142