Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Brand Banking Retail 111

Contently

SEPTEMBER 13, 2024

Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Given that a picture speaks a thousand words, marketers need to pay especially close attention to the ones they pick for their ongoing branding campaigns.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. But what I didn’t expect was exposure to a concept called “storyscaping.”

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Make a Living Writing

SEPTEMBER 17, 2024

Brand journalism might be a perfect fit for you. By writing content for companies, you can put your great storytelling skills to work in a growing, lucrative market. Brands have the budgets and the motivation to pay good writers what they’re worth. But how do you find brand journalism gigs? Spark: Professionalism.

Brand 81

Brand Freelance Storytelling Concept 81

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Its goal is to help users understand a product, concept, or subject. It supports your brand from the first impression to a loyal customer. What’s the Main Goal of Technical Writing?

Writing 64

Writing Marketing Medical Education 64

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 110

Brand Contractor Editorial Content 110

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands.

Storytelling 52

Storytelling Brand Construction Social Media 52

Credible Content

JUNE 19, 2023

Increase brand awareness. It could be through storytelling, relatable examples, or addressing common pain points. It should reflect the brand’s values and voice consistently. Engagement: Superior content engages the audience through storytelling, examples, and relatable experiences, capturing their attention and interest.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Credible Content

JUNE 1, 2023

Storytelling Elements: Both mediums utilize storytelling techniques to convey information, evoke emotions, and create a memorable experience for the audience. Utilize Metaphors or Analogies: Employ metaphors or analogies to make abstract concepts more relatable by connecting them to familiar experiences.

Script 130

Script Blog Post Writing Post 130

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Kristi Hines

JUNE 1, 2023

Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. AskYourPDF – Empower your PDFs!

Transportation 264

Transportation Utilities Portfolio Finance 264

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling 111

Storytelling Content Entertainment Script 111

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Audience Concept Social Media 52

Income Diary

OCTOBER 30, 2024

What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling. This flexibility can lead to a more dynamic storytelling experience. By doing this, they can create a brand that becomes familiar to their audience.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Backlinko

FEBRUARY 10, 2025

The strategy is clear: By focusing on broader experiences, Stanley anchors its brand in universal experiences. How Stanleys Blog Strategy Drives Marketing Success The brilliance of Stanleys blog is that it works as a key part of how the brand connects with people online. These non-branded keywords are incredibly valuable.

Blog 82

Blog Blogging Keywords Engineering 82

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 70

Storytelling Entertainment Social Media Collaboration 70

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Attention to detail: Paying close attention to detail, ensuring accuracy, consistency, and adherence to brand guidelines. Avoid overwhelming your readers with an information dump.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. Provides A New Form of Storytelling. Decide on Marketing Concepts. Fights Limited Organic Reach.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays.

Creativity 141

Creativity Storytelling Concept Audience 141

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Neil Patel

OCTOBER 4, 2021

There are a handful of brands that are known for their outlandish and surprising ad content. The element of surprise here is funny and lives up to the brand’s usual commercial antics. Ask yourself these questions: How can the storytelling be improved? An easy way to do this is by using storytelling. Be Relatable.

Creativity 132

Creativity Ads Advertising Digital Media 132

Content Marketing Institute

OCTOBER 9, 2018

March 2010 were the first days of vertical content as a concept. Snapchat also introduced the first vertical advertising concept, “3V – Vertical Video Views,” a concept later embraced by Instagram for its advertising services and, a few months ago, its IGTV platform. Use infographics for storytelling.

Audience 111

Audience Entertainment Concept Storytelling 111

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You can separate yourself from the competition and provide potential customers with a whole new and fascinating way to learn about your brand.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Article Writing

OCTOBER 29, 2022

Either way, copywriting brings in leads and keeps readers interested in your brand. One of the common copywriting mistakes brands make is writing in a way that’s too formal and robotic—it doesn’t feel natural! Become an expert storyteller , too. Vanessa Perplies, Brand Storyteller, Workiz. Write Content, Not Copy.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Writers know strong stories capture audiences and bring concepts to life. Writers know strong stories capture audiences and bring concepts to life. Billie Jean also follows this storytelling structure.

Storytelling 111

Storytelling Content Collaboration Content Creator 111

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Content Writing

DECEMBER 20, 2022

The concept of “copywriting” is still misunderstood by many. Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. It has the potential to amplify your brand’s voice for target audiences.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Express Writers

NOVEMBER 8, 2022

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. However, it all begins with discovering the brand in question. That’s why you need to prioritize putting your brand out there to gain exposure.

Sales 98

Sales Marketing Storytelling Social Media 98

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 111

Retail Concept Persuasion Construction 111

Content Marketing Institute

DECEMBER 27, 2018

While this concept can be used for all types of content, he focused on video. Think Like a Filmmaker: Learn How Documentary Films and Their Storytelling Techniques Can be a Powerful and Captivating Way to Tell Your Brand Story. Documentary Storytelling: 6 Examples From Brands That Nail It. My takeaway.

Recruitment 110

Recruitment Storytelling Social Media Audience 110

Content Marketing Institute

OCTOBER 24, 2017

In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. When to use them. Click To Tweet.

Content 111

Content Script Storytelling Social Media 111

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.

Content Marketing 110

Content Marketing Transportation Marketing Content 110

Make a Living Writing

AUGUST 28, 2023

With his excellent storytelling skills he coaches his listeners with the foundations to write well which is crucial to supporting a good story and a good reader experience. With practical advice for writers, along with easy to understand examples of the concepts he discusses. ? The Power of Storytelling ? Even though Nicola J.

Writer 91

Writer Storytelling Creativity Publisher 91

Contently

MARCH 18, 2024

Visual storytelling is worth a thousand words: Use it to simplify complex information. Building a unified yet diverse strategy: While allowing departmental autonomy, all content should still thread together to reinforce your brand’s core message and values. Meanwhile, total monthly conversions skyrocketed by 247%.

Content Marketing 52

Content Marketing Brand Finance Banking 52