Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Drag and drop websites, content templates for social, email & sms marketing, event platforms, products- anything!

Brand 59

Brand Keywords Consulting Social Media 59

Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

Brand 107

Brand Content Content Marketing Marketing 107

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

Brand 125

Brand Content Social Media Content Marketing 125

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. Table Of Contents: What is Content Optimization? The Importance of Content Optimization Making Your Content Visible And Impactful How Do You Know If You Need Content Optimization? What gives?

Content Marketing 78

Content Marketing Brand Marketing Content 78

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Projects 120

Projects Content Marketing Management Brand 120

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Brand 132

Brand Content Marketing Marketing Content 132

ContentWriters

NOVEMBER 14, 2024

This changes everything about how your content needs to be structured and delivered. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations.

Brand 59

Brand Keywords Content Creation Content Marketing 59

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →

Brand 132

Brand Content Audience 132

Content Marketing Institute

OCTOBER 2, 2024

If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. What would you tackle next after serving as CEO of a successful e-commerce apparel company? Here's the story of how she did it.

Brand 86

Brand Content IT 86

Contently

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. Florida & Texas challenge content moderation Texas and Florida have become pivotal battlegrounds in social media regulation.

Social Media 107

Social Media Media Brand Telecommunication 107

Nick Ursborne

FEBRUARY 3, 2023

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Because, as a freelancer, your brand is YOU. And their name is their brand.

Freelance Copywriting 224

Freelance Copywriting Copywriter Copywriting Freelance 224

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Contently

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. Which got me thinking: Why are some content formats seen as more or less trustworthy than others?

Brand 52

Brand Content Social Media Storytelling 52

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 97

Brand Storytelling Creativity Text 97

ContentWriters

MAY 29, 2024

Brand voice is the unique personality and tone you use to communicate with your customers. It’s what makes your brand feel familiar to customers and distinct from your competitors. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 64

Content Creation Brand Brand Awareness Content 64

Content Hacker

JANUARY 31, 2024

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. That’s branded content for you – it doesn’t push products into our hands but rather invites us to see what life could be like with them. Strengthen Brand Credibility 3.

Brand 52

Brand Storytelling Content Content Creation 52

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 237

Content Writer Writer Content Writing 237

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. But what does LinkedIn think of the brands using its platform?

Brand 98

Brand IT Marketing Healthcare 98

Content Marketing Institute

FEBRUARY 8, 2022

Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading →

Brand 131

Brand Content Publishing Publishing 131

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & Your S.O.S.

Content Creator 74

Content Creator Creativity Brand Content 74

Express Writers

DECEMBER 20, 2022

Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing?

Content Marketing 96

Content Marketing Brand Marketing Content 96

Content Marketing Institute

AUGUST 10, 2021

Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships.

Brand 139

Brand Content Blogger Publishing 139

Content Marketing Institute

FEBRUARY 5, 2021

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Content Marketing 143

Content Marketing Brand Marketing Content 143

Content Marketing Institute

OCTOBER 1, 2021

Media brands serve up hot takeaways for B2C and B2C content marketers. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute. What can you learn from ESPN crowing about a rooster? We share our take.

Media 137

Media Brand Food Content 137

Content Marketing Institute

AUGUST 2, 2024

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

Brand 106

Brand Marketing 106

Make a Living Writing

SEPTEMBER 17, 2024

Brand journalism might be a perfect fit for you. By writing content for companies, you can put your great storytelling skills to work in a growing, lucrative market. Brands have the budgets and the motivation to pay good writers what they’re worth. But how do you find brand journalism gigs? Spark: Professionalism.

Brand 67

Brand Storytelling Freelance Concept 67

iWriter

JUNE 10, 2024

The secret lies in their branding strategy and, more specifically, in the power of the content they produce. Your brand isn’t just defined by your logo or your tagline. It’s shaped by the stories you tell, the connections you foster, and the value you provide through your content. Keep your story simple and focused.

Brand 52

Brand Search Engine Optimization Social Media Content 52

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Content Marketing Institute

SEPTEMBER 14, 2020

These three organizations turned to content marketing. And one may add a media brand to its business mix. Continue reading → The post Reinventing With Content: 3 Brands Find New Paths appeared first on Content Marketing Institute. What do you do when your usual business model can’t work?

Brand 134

Brand Content Content Marketing Media 134

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Content Marketing 123

Content Marketing Brand Marketing Content 123

ContentWriters

MARCH 15, 2023

Creating a content style guide can be daunting, especially when starting from scratch. A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. What Is a Content Style Guide? But it doesn’t have to be overwhelming.

Brand 98

Brand Editorial Content Writing Style 98

ContentWriters

AUGUST 7, 2024

Who is your brand? Your brand encompasses the emotions, values, and perceptions that customers associate with your business. A brand voice that connects with your target audience can attract new customers and assure long-term loyalty. Learn how to build a brand voice, including guidelines and examples. Target audience.

Brand 59

Brand Healthcare Medical Agency 59

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Content Marketing 143

Content Marketing Brand Marketing Content 143

Content Marketing Institute

MARCH 12, 2021

Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done.

Content Marketing 140

Content Marketing Brand Content Creation Marketing 140

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Brand Marketing Content 145

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.

Content Marketing 135

Content Marketing Brand Marketing Content 135

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ? Which don’t?

Storytelling 52

Storytelling Brand Healthcare Advertising 52