The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. PR professionals would network with journalists and media professionals to secure promotional spots for their brands, which proved to be wildly successful.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

The Hoth

FEBRUARY 18, 2025

As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. However, there are certain types of content that best suit digital PR campaigns.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Quick Sprout

AUGUST 24, 2022

Visual automations editor Lead tracking Content creation tools Up to 90% off for startups. Request a free demo. Contact the HubSpot sales team to request a free demo. ConvertKit is branded as an email marketing software, but its marketing automation features are much more advanced than just basic email functionality.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Request a demo? Something else?

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. They’ve been industry leaders in the online marketing and content creation space since 2005.

Content Marketing 134

Content Marketing Marketing Content Banking 134

The Hoth

NOVEMBER 30, 2022

Each stage of the funnel requires different types of content to be successful. For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . The entire funnel represents the customer journey from discovering your brand to becoming a buyer. .

Marketing 105

Marketing Education Construction Landing Page 105

Contently

DECEMBER 29, 2022

You might also use influencer marketing to share or promote your content through industry leaders who already have a relationship with your audience. Even if they weren’t involved in content creation, existing or paid partnerships could do wonders for your distribution strategy.

Publishing 136

Publishing Publishing Publisher Landing Page 136

Buffer

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). While there are many reasons for a bounce (a slow page load time is a common culprit), it’s a not-to-be-ignored sign your content is not helpful to them.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Contently

NOVEMBER 10, 2022

Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue. When strategy, editorial calendar, creation, social media, invoice, and analytics are under one roof, the picture gets a whole lot clearer.

Management 115

Management Freelance Content Management System Content 115

Neil Patel

JANUARY 7, 2021

These include: Quizzes and graded assignments Learner profiles and rosters Learner reports and analytics Discussion boards and chats Content library Multimedia uploads. With the exception of brand-new instructors, most will be approaching the new LMS with existing resources they’d like to continue using.

Management 138

Management Education Content Creation Content Management System 138

Shorthand Content Marketing

OCTOBER 7, 2022

Content writing is used to attract potential customers and educate them about the products and services of a brand. By contrast, the website 9 to 5 Mac is an example of excellent work by a content marketer. For those who are interested in the Apple brand and upcoming products, it is valuable content.

Copywriting 97

Copywriting Copywriter Writing Content 97

Neil Patel

SEPTEMBER 23, 2020

What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. Hiring the services of an email marketing consultant will assure you expert support throughout your marketing strategy and help you achieve real results that actually benefit your brand.

Consulting 143

Consulting Marketing Portfolio Sales 143

Content Marketing Institute

OCTOBER 25, 2018

First, you can let out a sigh of relief because two things will remain constant: Content marketing will be important, even more so than this year. Content creation and distribution will continue to change. Live video is on the rise for a hungry audience that wants to be in the moment with their favorite brands.

Content Marketing 111

Content Marketing Marketing Content Script 111

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Is your brand’s messaging and positioning woven into all communication?

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

BKA Content

APRIL 24, 2024

With a good content journey map, your business can improve its entire sales funnel: Better return on investment Higher volume of website traffic More leads and better lead quality Improved conversion rates and sales Stronger brand reputation Carefully planned content is one of the best investments you can make.

Landing Page 94

Landing Page Content Social Media Keywords 94

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Content Marketing Institute

JUNE 22, 2018

Deloitte’s 2018 Travel and Hospitality Industry Outlook brings up another reason it’s critical for travel brands to specialize: the latest technological advances, which enable travel marketers to create “personalized moments that matter.”. Travel industry at “evolutionary leap” where relationship b/n customer & brand is in real time.

Hospitality 110

Hospitality Content Storytelling Content Marketing 110

Moz

FEBRUARY 10, 2021

And it’s critical to growing brand awareness and driving traffic to your website. This can be a demo request, email newsletter sign up, webinar registration — you get the gist. Build this goal into your content calendar and incorporate it as a call-to-action (CTA) on each page that you publish. But there’s a catch.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Neil Patel

MARCH 14, 2023

So, whether you’re just starting out or looking to take your social media game to the next level, read on to discover our top tips for creating engaging content for socials. Tips On Social Media Content Creation In 2023<H2> First and foremost, you need a strong strategy to do well with your social media accounts.

Engagement 88

Engagement Social Media Copy Social Media Content 88

Quick Sprout

JULY 13, 2022

These days, customers will do a basic Google search, check out popular review sites, and browse social channels before they ever reach out to you for a quote or a demo. Every new client also benefits from a free comprehensive reputation analysis to understand where and how your brand needs help.

Search Engine Optimization 120

Search Engine Optimization Social Media SEO Management 120

The Hoth

JANUARY 9, 2024

The fact is that AI content creation tools are still in their infancy, and there are still a lot of kinks to work out. Plagiarism and inaccuracies can still creep into content that’s completely AI-generated, so it’s unwise to let AI completely take the wheel. Or does it?

Content Creation 59

Content Creation Content Script Social Media 59

Fat Joe

MAY 5, 2023

. #1 Offer Free Social Business Page Creation This is something we’ve seen other agencies do to great effect and works particularly well with local clients. Setting up all of the basics like claiming the brand name, creating a cover photo, implementing a profile picture, and setting up opening hours.

SEO 105

SEO Agency Lead Generation Education 105

Content Marketing Institute

NOVEMBER 6, 2017

Yes, this is Step 1 for every type of content). Don’t go overboard on branding. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Embed the links or use a chat feature so your viewers can actively participate in your content – which is especially great during product demos.

SEO 111

SEO Social Media Content Landing Page 111

Neil Patel

FEBRUARY 21, 2023

Standing out from the crowd is more important than ever in the SaaS space, and focusing on your SEO efforts can help you differentiate your brand and gain more customers. With the right combination of keyword research, content creation, and technical optimization, you can build a successful SEO strategy for your company.

SEO 86

SEO Keywords Engineering Social Media 86

Contently

JANUARY 17, 2024

Here are some best practices for creating an efficient and impactful content creation process now. Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

ContentWriters

OCTOBER 9, 2024

Savvy marketers deliver content throughout this cycle to build familiarity and brand trust. Understanding what types of content and how to use them at each stage is core to a buyer journey content mapping strategy. They have almost complete control over the content they read or hear.

Hospitality 59

Hospitality Content Manufacturing Healthcare 59

Contently

FEBRUARY 12, 2024

Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. With customers yearning for easily digestible financial content, content creation becomes a much more manageable challenge. But you can’t just dump all your published content on your readers and expect them to engage.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Quick Sprout

FEBRUARY 28, 2023

It also includes basic analytics and the ability to use your own domain name or a Launchrock branded subdomain (yoursite.launchrock.com). A free trial is also available, as is the opportunity to schedule a demo. Remember, landing page creation is not a one-and-done process. For example, get X people to sign up, you’ll get Y.

Landing Page 84

Landing Page Script Construction Content Creation 84

Contently

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

Content 52

Content Utilities Search Engine Optimization Architecture 52

Contently

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. Brands can leverage the tool to address negative sentiments, responding directly to concerns and shaping a positive narrative.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

BKA Content

JUNE 28, 2024

When leveraged properly, SaaS companies can use content marketing to drive growth, enhance customer engagement, and build brand authority. One of the key elements that allows SaaS companies to succeed with content marketing is that it helps build trust. It also gives you valuable insights into user preferences and behaviors.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Digifloat

DECEMBER 21, 2022

We can write a book about how a small business should approach content marketing and create a fail-proof strategy. But we also understand that there is no one-size-fits-all approach to content creation and marketing. In this article, we have discussed 12 content marketing ideas that have worked for our business.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Verblio

MAY 9, 2024

Wondering what white label content even is ? Read on to learn the nuts and bolts of white label content, how it works, and how Verblio makes content creation easier than ever for agencies with its white label feature. In Verblio’s case, our product is high-quality content. We’ve got you covered.

Agency 52

Agency Writing Content Content Creation 52

Buffer

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). While there are many reasons for a bounce (a slow page load time is a common culprit), it’s a not-to-be-ignored sign your content is not helpful to them.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

ProBlogger

MARCH 31, 2011

In my business, we write content for a number of blogs, but our favorite platform to write on is Compendium and here’s why. Please note: I mentioned in my ProBlogger post, How to Brand Your Blog’s YouTube Channel that I have another website called Floppycats.com, and I purchased the Compendium platform for that site.

Blog 42

Blog Blogging Search Engine Optimization Architecture 42