Content Marketing Institute

FEBRUARY 2, 2018

Quality #content is capable of solving a user's most painful challenges, says @LouisSlices & @content101. ? Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Click To Tweet. Finalizing.

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Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

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ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. This blog post discusses what a content style guide is, why having one is essential, and the elements to include in your guide.

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ContentWriters

FEBRUARY 28, 2025

The Neverending Need for Purposeful Content You want every piece of content to serve a purpose , whether it addresses customer pain points, supports the buyer’s journey, or establishes authority in your industry. Say Goodbye to Content Creation Block Content ideation doesn’t have to be a challenge.

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Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Register today. .

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Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas.

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Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples].

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Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation. Click To Tweet.

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Content Marketing Institute

NOVEMBER 28, 2018

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Click To Tweet. The world’s No.

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ContentWriters

SEPTEMBER 27, 2023

In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to succeed at gaining a loyal following and brand authority. An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for.

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Kristi Hines

JUNE 20, 2021

In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars. Airtable – The best content calendars don’t just help everyone keep track of their deadlines; they streamline the entire content creation process.

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BKA Content

MAY 23, 2024

Content Harmony makes it easy to: Analyze search intent Study competitors’ document structures Find authoritative sources Do you value a harmonized marketing message across all channels and formats? If so, consider Content Harmony. Scripted This B2B content marketing agency offers an agile, flexible approach to B2B content creation.

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Contently

JULY 3, 2024

Consider some of the following questions while pondering this: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible content creation? What guidelines signify responsible generative AI content creation?

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Content Marketing Institute

MAY 29, 2018

Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Planning your content keeps you organized and more productive and, as a consequence, you deliver better content. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary.

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Contently

MARCH 16, 2023

Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. Embrace consistency and accuracy.

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Verblio

APRIL 1, 2025

It’s a custom-tailored way to beat the marketing leader’s dilemma, combining SEO strategy expertise with the content creation you need to succeed. Give our pool of 3,000 vetted writers a prompt, and they’ll deliver SEO content designed around your keyword research and brand.

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Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Click To Tweet.

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Backlinko

APRIL 17, 2024

Top 12 SEO Agencies in 2024 In this section, we’ve put together a list of the top SEO services across the following categories: On-Page SEO Technical SEO Content Creation Local SEO Link building Ecommerce SEO SaaS SEO International SEO Note: Need help getting matched with the perfect agency for your needs?

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ContentWriters

OCTOBER 16, 2024

With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. The importance of research weighs heavily on the writers who must create content quickly while positively impacting a brand’s content performance and trustworthiness.

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ContentWriters

SEPTEMBER 25, 2024

As the corporate world becomes increasingly content-driven, the use of ghostwriters has become more common. This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. This leads to content that is not only well-written but also tailored to the company’s specific needs and goals.

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Intergrowth

SEPTEMBER 12, 2022

Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar. Sales content.

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Neil Patel

JANUARY 8, 2021

For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs). When you write good content , good things may happen. It’s just because you wrote great content.

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Grammarly

JANUARY 31, 2024

“Grammarly is essential to our work because, globally, we all need to operate at the highest quality, with the right brand voice and tone, product names, and terminology.” Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide.

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Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

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Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake). Click To Tweet.

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Quick Sprout

JULY 26, 2022

Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. They’re trusted by popular brands like Hilton, Crunch Fitness, Domino’s Pizza, and Wingstop. Vertical Measures works with B2C organizations, B2B brands, and ecommerce websites alike.

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Content Marketing Institute

NOVEMBER 14, 2017

Fewer marketers are creating content for their audience versus for their brand. Fifty-eight percent of Australian content marketers surveyed always or frequently focus on creating content for their audience over their brands compared with 72% last year – a 19% year-over-year decrease. An editorial calendar helps.

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Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

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Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Neil Patel

OCTOBER 5, 2021

However, a content marketer can be defined as a person responsible for planning, creating, and distributing valuable content on behalf of a business. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Every brand needs a content marketer.

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Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

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Content Marketing Institute

SEPTEMBER 24, 2018

Your brand needs to stay top of mind with your prospects. Prospects for your type of product are not aware of your brand. Your customers have heard of you but don’t really understand how your brand can help solve their pain points. What’s the business impact of your content? Content marketing isn’t a whim.

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Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. HANDPICKED RELATED CONTENT: Increase in Your Content Marketing Budget? Companies w/ a foundational documented #content creation strategy succeed in great numbers, says @Robert_Rose.

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Neil Patel

MARCH 11, 2021

While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. Step #4: Earn Editorial Backlinks.

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