Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake). Click To Tweet.

Promotion 110

Promotion Brand Awareness Editorial Team Content Creation 110

Content Marketing Institute

MAY 29, 2018

Your editorial calendar also enables you to see whether you have content gaps or if you’re creating too much of one content type and should diversify your assets. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary. Click To Tweet.

Content Marketing 110

Content Marketing Editorial Marketing Content 110

Content Marketing Institute

NOVEMBER 30, 2017

Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston. CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. Click To Tweet.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 86

Management Electronics Media Architecture 86

Content Marketing Institute

MARCH 6, 2018

Content tone, voice, and style: Outline the qualities and characteristics that will make your content recognizable as an extension of your brand and noticeably distinct from everyone else’s content. Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to.

Editorial 105

Editorial Government Content Collaboration 105

Content Marketing Institute

APRIL 24, 2018

You can find the content you’re looking for without having to dig for it. Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course. Give your audience more reasons to convert.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. Support external content creation.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.

Pharmaceutical 105

Pharmaceutical Landing Page Marketing Editorial Team 105

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. Use @BeSmarp to solicit #content for sharing or research within departments. Also, it incorporates YouTube videos to add a powerful boost to the written content world.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

Why this content model works. Brand name recognition. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty. Proven format.

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. No one knows the impact #AI will have.

Marketing 110

Marketing Content Agency Content Marketing 110

Content Marketing Institute

NOVEMBER 6, 2017

Yes, this is Step 1 for every type of content). Don’t go overboard on branding. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Develop your brand through your video content. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017.

SEO 111

SEO Social Media Content Editorial 111

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. Social networks. Impossible is nothing.

Editorial Team 35

Editorial Team Promotion Freelance Editorial 35

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Smart Blogger Jobs Board.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JANUARY 29, 2018

Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free. Rather, curated content is more cost effective than brand-spanking-new content. Brand your curated content columns.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

JUNE 26, 2018

Its marketers could create content about pre-show restaurants, the role of staff in creating ultimate dining experiences, or even the evolution of mom’s meatloaf. You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies.

Editorial Team 111

Editorial Team Content Editorial Landing Page 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that.

Content Marketing 75

Content Marketing Marketing Content Editorial 75