Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Brand 112

Brand Content Creator Electronics Editorial 112

Buffer

JULY 31, 2023

How will you assure your audience that your content and ideas are original? To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.

Content Creator 84

Content Creator Editorial Content Creation Content 84

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. More people = more brand awareness = more business, right? If that’s what kept you from adapting content localization so far, fear not. Increased Brand Reach and Credibility Picture this. It’s the same in a website translation.

Content Marketing 59

Content Marketing Marketing Manufacturing Content 59

Smart Blogger

JULY 14, 2023

Here, we’ve gathered the top content writing services that are making waves in the digital sphere. Whether you need SEO-friendly blogs, compelling product descriptions, or engaging social media content, these services have got you covered. Take a look… What Are Content Writing Services & Why Do You Need Them?

Writing Services 77

Writing Services Content Management System Writing Content Creation 77

Contently

NOVEMBER 10, 2022

Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue. Once published, Contently Analytics will show you which articles performed best, so you can double down on what’s working.

Management 124

Management Freelance Content Management System Content 124

BKA Content

APRIL 24, 2024

With a good content journey map, your business can improve its entire sales funnel: Better return on investment Higher volume of website traffic More leads and better lead quality Improved conversion rates and sales Stronger brand reputation Carefully planned content is one of the best investments you can make.

Landing Page 70

Landing Page Content Social Media Keywords 70

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Social Sharing Metrics.

IT 141

IT Content Social Media Brand Awareness 141

ContentWriters

MAY 29, 2024

Brand voice is the unique personality and tone you use to communicate with your customers. It’s what makes your brand feel familiar to customers and distinct from your competitors. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 64

Content Creation Brand Brand Awareness Content 64

Bramework

DECEMBER 1, 2023

In the digital age, high-quality content is essential for engaging your audience and driving business growth. But what exactly makes content “king” online? High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. Editing and proofreading work to meet editorial standards. Ensure brand messaging consistency across all platforms. You can, for instance, go into content creation.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Fat Joe

SEPTEMBER 8, 2023

Depending on the project, you’ll need team members to handle content creation, technical SEO, link building, and other areas. For example, if the project requires a large-scale blog content strategy , you can outsource to an agency specializing in content creation. You should have a good idea of your capabilities.

SEO 98

SEO Agency Writing Projects 98

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Brand 109

Brand Storytelling Creativity Content Marketing 109

Content Marketing Institute

SEPTEMBER 24, 2018

Your brand needs to stay top of mind with your prospects. Prospects for your type of product are not aware of your brand. Your customers have heard of you but don’t really understand how your brand can help solve their pain points. Also, related to your program metrics, make sure engagement isn’t listed as a desired outcome.

Content Marketing 98

Content Marketing Marketing Content Editorial 98

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 78

Management Electronics Media Architecture 78

Content Marketing Institute

NOVEMBER 30, 2017

Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston. CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. Click To Tweet.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 83

Editorial Content Content Creation Collaboration 83

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Support external content creation. Invest in success.

Content Marketing 107

Content Marketing Marketing Content Content Creation 107

Content Marketing Institute

AUGUST 28, 2018

Be thoughtful and deliberate in your content creation. Stop posting content for the sake of posting #content with no goals in mind. Christoph Trappe , chief content engagement director, Stamats Business Media. Don’t create #content simply to fill an editorial calendar, says @tamadear.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

NOVEMBER 17, 2017

But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences.@GasStationTV GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. How to put content in front of the audience. AnnGynn Click To Tweet.

Audience 102

Audience Landing Page Entertainment Content 102

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 97

Content Marketing Marketing Content Content Creator 97

Content Marketing Institute

JUNE 18, 2018

Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Providing a video-based educational experience allows you to: Position your brand as a niche authority. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. No one knows the impact #AI will have.

Marketing 108

Marketing Content Agency Content Marketing 108

Backlinko

APRIL 17, 2024

Top 12 SEO Agencies in 2024 In this section, we’ve put together a list of the top SEO services across the following categories: On-Page SEO Technical SEO Content Creation Local SEO Link building Ecommerce SEO SaaS SEO International SEO Note: Need help getting matched with the perfect agency for your needs?

SEO 119

SEO Agency Collaboration Content Creation 119

Moz

JANUARY 28, 2019

That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. Google has confirmed that links and quality content (which we covered back in Chapter 4) are two of the three most important ranking factors for SEO.

SEO 51

SEO Brand Awareness Editorial Engineering 51

ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. This blog post discusses what a content style guide is, why having one is essential, and the elements to include in your guide.

Brand 98

Brand Editorial Content Writing Style 98

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Marketing Institute

JANUARY 15, 2018

HANDPICKED RELATED CONTENT: Skyscraper Content the Right Way: How to Truly Help Your Readers. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation.

Content 111

Content Content Creator Content Marketing Social Media 111

Intergrowth

SEPTEMBER 12, 2022

Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar. Sales content.

Editorial 52

Editorial Content Content Creation Construction 52

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Smart Blogger Jobs Board.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

JULY 10, 2013

Relationship creation and maintenance. Brands and bloggers are working together more now than ever. Many bloggers get approached by brands on a daily basis for reviews, giveaways, advertisements and guest posts; for those that haven’t yet, it’s only a matter of time. Content creation and management.

Blog 54

Blog Blogging Social Media Editorial 54

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Proofreader 119

Proofreader Writing Recruitment Brand 119

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

Content Creation 52

Content Creation Web Content Content Keywords 52

ProBlogger

NOVEMBER 11, 2014

The sooner you make your points, the longer you will have them engaged. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook. If you don’t post on a daily basis, make sure your readers are aware of your editorial calendar. Don’t ramble to meet a word-count.

Promotion 56

Promotion Blog Blogging Content 56

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas.

Brand 108

Brand Content Editorial Team Editorial 108

Contently

JANUARY 17, 2024

Here are some best practices for creating an efficient and impactful content creation process now. Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Contently

MARCH 18, 2024

Royal Bank of Canada Ah, content creation—the challenge at the heart of financial content marketing only mounts when you realize you’re up against not just other financial institutions but also traditional publications, fintech startups, and even TikTok influencers. So, how do you scale your financial content creation efforts?

Content Marketing 52

Content Marketing Finance Brand Banking 52

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Is your brand’s messaging and positioning woven into all communication?

Editorial 105

Editorial Content Lead Generation Brand Awareness 105