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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Caters to audiences who prefer audio content during commutes or multitasking. Social media posts : Ideal for engagement and brand awareness. Great for sharing bite-sized content and driving traffic to your website. Further reading: 28 Awesome Content Marketing Tools 6. But not every platform will be right for every brand.

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Guidelines for Responsible Content Creation with Generative AI

Contently

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible content creation? So how is AI being governed? Why does AI ethics matter?

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples].

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The Ethics of Generative AI and Responsible Content Creation

Contently

Consider some of the following questions while pondering this: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible content creation? So how is AI being governed? Why does AI ethics matter?

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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

The three areas include: Guidelines and governance – editorial quality standards, preferred practices, and guiding principles that define and distinguish the value of your brand’s content. Editorial plans should incl guidelines & governance, processes & tools, team resources. Guidelines and governance.

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Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. ” In other words, in prioritizing marketing activities, we make the case that content marketing has the potential for more value. robert_rose Click To Tweet.

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Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Content Marketing Institute

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. If I can brag for a moment, I would say that we have a good, 50-yard-line view of where content sits in business these days. Set the stage – what we’ve learned. 61+ Fresh Ideas From Experts.

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