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Artificial intelligence has shaken up contentcreation forever. Now we can write headlines, social media posts, emails, and even long-form blog content 5-10x faster. My friends, the time is NOW for adapting your contentcreation to include AI technology. It’s beyond incredible. It’s eye-popping.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on contentcreation.
Video contentcreation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Some viewers love to sit and consume two hours of content at once. That’s where automated video creation comes in.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing.
Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to contentcreation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
For big organizations with equally big wallets, constant contentcreation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs). Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
This January 2023, I finally found an AI content tool that writes long-formcontent that is simply put, quality. I first found it recommended by Adam Enfroy, a blogger I respect and follow that earns $400,000/month doing affiliate content at scale. The Story of Meeting Justin at Content at Scale. ” .
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. This spread is likely because marketers are stewards of the brand, ensuring consistency across channels and all brand touchpoints.
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That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.
Contentcreation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. Should you write it in-house, or outsource the work?
Paid social media can also be more beneficial in promoting long-formcontent or anything with a high potential to drive ROI, such as an asset that’s already driving a lot of conversions. Even if they weren’t involved in contentcreation, existing or paid partnerships could do wonders for your distribution strategy.
Most people aren’t going to buy from a stranger that has little to no proof that they know what they’re doing — especially when it comes to high-ticket service offerings like one-on-one coaching or developing a brand voice. This is the exact formula I use to create 52 pillar pieces of content every year — and that’s it!
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As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. However, there are certain types of content that best suit digital PR campaigns.
By using these services, your business can enjoy several benefits: Establish brand awareness Improve search engine rankings Demonstrate your expertise, authority and trustworthiness Capture leads and retain customers Impactful communication is important in every industry, making quality content a priority for your business.
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If you want to be remembered then touching hearts is where it happens.Many content marketers are discovering that storytelling has a power that they have ignored but are struggling to stand out in a sea of brand blandness. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4.
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They are typically adept advertisers whose skills include: Ability to write headlines Aptitude for catchy and concise short-form writing Capacity to simplify complex concepts for the consumer Persuasive mindset focusing on the last part of a buyer’s journey Content Writer Skills Content writers are educators at heart.
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Below are the most common types and how you can include them in your content marketing strategy. Blogs are a form of digital content that builds trust between brands and their audience. A white paper is an in-depth, well-researched piece of long-formcontent on a specific topic. White Papers.
Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. Are you trying to increase brand awareness or generate more leads?
Because you need a content marketing process plan behind it all to ensure your content WORKS…. So it grows your brand instead of sucking the life out of it. But how do you create a content marketing team and workflow plan that results in amazing content? What kind of people power do you need to execute content?
You must optimize for audio too if your brand wants to keep up with the growth in voice-activated searches. This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines.
These days, audiences seek more than static content passively consumed on the screen. They want a range of consumables, from captivating infographics to snackable videos and engaging long-formcontent like podcasts and pillar blog posts.
AI tools are a fantastic way to supercharge your contentcreation. 1: Produce content entirely free of grammar mistakes . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. It’s a tedious process that’s long been a necessary evil. .
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
Get ready to revolutionize the way you create content – because with these tips, it’s now easier than ever to write content faster. Table of Contents: How to Write Content Faster & Save Time How to Write Content Faster: 5 Tips for Quicker ContentCreation 1. Use Content Templates 5.
Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for contentcreation.
But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic contentcreation (like lead generation, for one!). Which content types play well with B2B audiences.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. You can find the content you’re looking for without having to dig for it.
Use examples: Direct the AI based on past examples of successful content. For example, if you already have social copy that is on-brand and performs well, feed it to the AI so that it can learn from what works. Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop.
As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Is your brand’s messaging and positioning woven into all communication?
It can even save you up to 7+ hours of contentcreation time per post. Remember, the average blog post takes about 4 hours for a human to produce, but those who spend longer on their content get better results. So what if you could keep your content quality intact while saving hours and hours of time on writing?
Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs. By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined. Apply today to start your content transformation.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
These brands take up more space in a less saturated market because their competitors take a break from marketing. That means when you avoid cutting your content marketing budget, you’re able to maintain visibility that others don’t. Focus on the content marketing methods your brand finds success with.
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When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Create a Content Brief for Your Ebook Ghostwriter. Have a Persona in Mind. Prepare To Proofread.
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