Content Marketing Institute

MAY 25, 2021

Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time.

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Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

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Enchanting Marketing

MARCH 11, 2025

Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Human content wins. And guess what?

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Content Marketing Institute

JANUARY 4, 2022

Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used.

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Content Creation Content Creativity Content Marketing 141

Buffer

JANUARY 4, 2023

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the content creation process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

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Content Marketing Institute

MARCH 12, 2021

Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute.

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Backlinko

JULY 26, 2024

ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Short on time?

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Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Claude can also analyze the content you upload (like a spreadsheet or a PDF). Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles.

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ContentWriters

NOVEMBER 14, 2024

This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.

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Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Use G2’s Spring 2023 Enterprise Grid® Report for Content Creation to choose the best content creation software.

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Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Here’s how low-quality content can hurt your brand. However, this is rarely the case.

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Buffer

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. Why are systems so crucial in content creation?

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BKA Content

OCTOBER 20, 2023

The 6 Top Social Media Content Creation Services To Save You Time in 2023 With 4.8 If your business is in the market for a new air conditioner, you would call an HVAC company. Who do you call if your business needs help creating content to meet social media goals? Do you know how to make the most of your accounts, though?

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ContentWriters

NOVEMBER 7, 2024

Why Readability Matters For Your Marketing In marketing, clarity is key. Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. When you improve the accessibility of your content, you can improve its web traffic and engagement.

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BKA Content

JANUARY 17, 2025

The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. Today, such programs help with keyword and topic research for content creation. It also has convenient content creation features.

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Buffer

JULY 31, 2024

The next section will share details of ten content sources that’ll help you build a content curation strategy that’s low-effort and actionable. Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful.

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Freelance Union

JANUARY 16, 2025

Or, if you’re a photographer, you might partner with freelancers offering social media or marketing services. Consider using a strategy canvas to map out your skill offerings compared to others in the market. In that case, it may make sense to partner with a marketing specialist.

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Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Visual Storytelling Video content creation seems to be on the up-and-up. Particularly in explainer videos and live streams where brands and products are being promoted.

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Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

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Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. That makes it hugely applicable to marketing. Scaling Content Creation.

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BKA Content

JANUARY 13, 2025

The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.

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Quick Sprout

JULY 26, 2022

The best digital marketing service for most people is Ignite Visibility or Web.com. Digital marketing services can increase the demand for your business overnight. The 14 Best Digital Marketing Services of 2021. Here are the best digital marketing services available today. Best Digital Marketing Services Reviews.

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Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

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Contently

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. It covers all the key parts of creating and maintaining your ongoing content output. That’s a lot to rest on the shoulders of a single powerhouse document!

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Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

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Express Writers

NOVEMBER 26, 2024

Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce content marketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.

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Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

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Brand Script Social Media Content Creation 111

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Start a Blog.

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Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Email Marketing.

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Kayleigh Moore

MAY 8, 2023

For years, companies and content marketers have been approaching content creation from topic-first angle. For others, it’s because of direction from leadership, which, is logical, because if you’re selling something, you should probably create content related to the thing, right? Wait…does anyone else do this?

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Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and content creation at scale while improving SEO?

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Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

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Neil Patel

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place.

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The Hoth

FEBRUARY 20, 2025

Once an AI tool has generated a piece of content for you, have a human editor look it over. Have them tweak the content so that it reflects your brand voice and feels less robotic. Marketers are always short on time, and being able to automate repetitive tasks like writing content briefs and clustering keywords is a huge help.

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SEO Marketing Keywords Content Creation 59

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

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