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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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Diverse Stock Photos Done Right

Contently

Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Given that a picture speaks a thousand words, marketers need to pay especially close attention to the ones they pick for their ongoing branding campaigns.

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How to Develop a True Brand Voice and Sound Authentic

The Hoth

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105
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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 111
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Is Freelance Writing Safe from AI of the Future? The Impact of Technology, Opportunities & Challenges

Elna Cain

But what if I never updated my portfolio and my Periscope content was the first on my list? So, you see, something like this rapid adoption of generative AI for content creators and businesses means you have to make sure you are still RELEVANT. How would that look to prospective clients wanting to know if I could write for them?

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How to Use Hashtags on YouTube

Neil Patel

It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. Using relevant hashtags also makes it easier for viewers to find your video, increase brand awareness, drive visitors to your website , and encourage conversions.

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The 22 Best Affiliate Programs

Backlinko

Whether you’re an experienced affiliate marketer or a beginner, this list will make it easy to identify partners aligned with your brand and audience. How Backlinko Can Help You To truly succeed as an affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO).