Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

ContentWriters

SEPTEMBER 27, 2023

In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to succeed at gaining a loyal following and brand authority. An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for.

Editorial 64

Editorial IT Blogging Blog 64

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 111

Content Marketing Content Creator Recruitment Marketing 111

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 112

Content Creation Content Content Creator Editorial 112

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

ContentWriters

AUGUST 23, 2023

The challenge for many organizations is creating consistent, quality content while working with a team of content creators. Does your brand use Oxford commas? From which point of view is your content written? What tone and voice do you want your content to convey? Why Do You Need an Editorial Style Guide?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Content Marketing Institute

DECEMBER 28, 2017

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Conclusion.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. 5 at Content Marketing World: Project of the Year. Winner: Project of the Year; Best New Print Publication – Editorial. Play Magazine.

Content Marketing 105

Content Marketing Editorial Healthcare Entertainment 105

ContentWriters

SEPTEMBER 25, 2024

A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product.

Content Creation 111

Content Creation Communication Content Creator Finance 111

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

FEBRUARY 27, 2018

A longer piece might get fewer finishes because of its length, but it might have a greater impact on someone who ends up spending more time with it and builds greater affinity with your brand. “If If your aim is to drive leads, you don't need to make more #content, just more effective content. AMA_Marketing Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

MARCH 5, 2018

Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.@Twitch NowMG Click To Tweet.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

JANUARY 18, 2018

iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. . Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

JANUARY 16, 2019

Now I hope you steal at least one of these ideas – and then make it grand for your brand. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. Norton is Symantec’s consumer brand.). Stolen from: Evan Parker, NASCAR.

Content 107

Content Editorial Contractor Persuasion 107

Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. It doesn’t give much freedom to content creators. . You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand.

Website 112

Website Editorial Team Landing Page Content Creator 112

Content Marketing Institute

NOVEMBER 17, 2017

If your brand has a captive audience scenario – or access to such an audience – why not explore some nontraditional content opportunities to connect? The right content. How to put content in front of the audience. Brainstorm ways to incorporate engaging content. Why pursue a captive audience? At the right place.

Audience 111

Audience Landing Page Entertainment Content 111

Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

Content Creator 98

Content Creator Content Agency Social Media 98

Neil Patel

OCTOBER 8, 2020

Here are common types of marketing calendars to consider: Content marketing calendar: With this all-purpose calendar, you get full visibility of your entire marketing strategy. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc. Step 4: Identify Marketing Calendar Themes.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. Work-related content. The content your agency needs to work. Legal content.

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Contently

JANUARY 3, 2023

Add advice on how to make the output more successful , what differences might occur between briefs based on content type, and what to evaluate once the product has been delivered. Make sure to include an editorial step that requires your team to search for data and respected publications that validate your key points.

Content Creation 100

Content Creation Government Content Electronics 100

Contently

NOVEMBER 10, 2022

Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue. Create content efficiently and at scale. But flocking to find the cheapest content creators isn’t the answer.

Management 115

Management Freelance Content Management System Content 115

Kristi Hines

JULY 14, 2021

Avangate – Select best-selling software titles that align with your content, drive web traffic and build brand awareness. We feature the latest products, promotions, and online-only offers on our network from top global brands and niche advertisers alike. Affiliate Networks & Marketplaces. Every time.

Blogger 130

Blogger Content Creator Promotion Sales 130

Content Marketing Institute

DECEMBER 4, 2018

Marketers and content creators seeking to avoid clickbait-type content should try to provide all essential information in the headline or summary, says John Sammon, CEO of Sixth City Marketing. Brands measuring #content success by clicks & shares exacerbate the use of clickbait. derek_gleason? Click To Tweet.

Content 111

Content Editorial Team Entertainment Content Creator 111

The Hoth

JANUARY 23, 2023

1: Editorial backlinks An editorial backlink refers to when a high-authority website links to one of your content pieces to support its own work. Once they begin to link to your content more than once, it’s considered a relationship-based backlink. These are extremely valuable because they aren’t a one-off thing.

Website 98

Website Editorial Content Creator SEO 98

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why is that? There are more than a few reasons why.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Make a Living Writing

APRIL 15, 2024

Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Strong copywriting skills are essential for communicating brand messages effectively and persuading customers to take action. from the Editorial Freelancers Association) to enhance your credibility.

Freelance 71

Freelance Proofreader Portfolio Persuasion 71

Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.

Promotion 111

Promotion Content Social Media Editorial Team 111

ProBlogger

MAY 15, 2017

We touch on editorial calendars, what to do when you start second guessing yourself in the writing process and how she goes about researching her posts. And lastly we talk about how to be a prolific content creator. Further Resources on How to Become a Prolific Content Creator (an Interview with Kelly Exeter).

Content Creator 45

Content Creator Content Editorial Content Creation 45

Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. Scrutinize the copy to make sure it follows your brand’s style guide and chosen dictionary. Click To Tweet.

Proofreader 101

Proofreader Copy Editor Content Content Creator 101

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Invest in success. First, I hug my boss. CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Contently

MARCH 18, 2024

Borrow a page from RBC’s playbook by: Decentralizing content creation: Empowering finance departments to produce and manage their own financial content fosters a sense of ownership. Streamlining the review process: Having only one or two key members as reviewers reduces bottlenecks in content production.

Content Marketing 52

Content Marketing Brand Finance Banking 52

Content Marketing Institute

MARCH 30, 2018

But the negativity wears on the rest of the audience and the content creators. Take a spin through the comments on Apartment Therapy to see plenty of vitriol directed at the site content, content producers, featured design choices, and sometimes other commenters. . Non-Obvious trend: Brand stand.

Content 111

Content Social Media Content Marketing Content Creator 111

The Hoth

FEBRUARY 6, 2024

It helps build trust When done right, content marketing can boost awareness, credibility, customer loyalty, and demand generation. If your content delivers value for your customers they begin to trust in your brand. Content planning is the key to unlocking all these benefits for your company.

Content 94

Content Content Creation Keywords Promotion 94